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توظيف الخبر الصحفي في أنشطة العلاقات العامة
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مما لاشك فيه إن من أهم الأساليب التي تعتمد عليها أقسام العلاقات العامة في تحقيق أهدافها هو توظيف الخبر الصحفي ويشمل ذلك اهم أهداف العلاقات العامة ومنها التواصل مع الجماهير داخليه وخارجية ، بناء الصورة الذهنية الايجابية ، الإعلان ، الترويج ،..... الخ وفي اطار التطور الكبير الذي شهده علم العلاقات العامه في العقود الزمنية الاخيرة تزايد وتوسع الاعتماد على التوظيف الإخباري عن طريق بناء وتشكيل ومعالجة مضامين الخبر الصحفي بما يتلائم مع السياسة المرسومه لجهاز العلاقات العامه في أي مؤسسه وفي ضوء ذلك اصبح هذا التوظيف فعالية يوميه لتلك الاجهزة ، وفي هذا السياق فان البحث يتناول توظيف الإخبار التي تخص المؤسسة لصالح تحقيق اهداف العلاقات العامة ، فيما تتجسد مشكلة البحث في التعرف على ابعاد هذا التوظيف والمديات التي يحققها ومدى استخدامه كاحد اساليب العلاقات العامه في المؤسسات .

اهمية البحث

 اذ يعد علم العلاقات العامة من العلوم الحديثة الولوج الى المجتمع فان ذلك ادى الى وجود شيء من الغموض والضبابيه واللادرايه في الممارسة الفعلية للاساليب والوسائل المتبعة في العلاقات العامه ومن ضمنها التوظيف الاخباري لانشطتها ، اذ ان عدم وجود معايير مهنية دقيقة ومنتظمه ثابته للصياغات الخبرية في ظل التنافس الكبير والهائل بين وسائل الاتصال المختلفة ادى الى ان تكون عوامل تشكيل العناصر والقيم الاخبارية متباينه ومختلفة وتكاد تكون مشتته لا يستطيع ممارس العلاقات العامة تحديد اولوياتها التي يعتمد عليها في التوظيف الاخباري وبذلك تتصدر نقاط الاهمية في هذا البحث التطلع الى تحديد الاطار العلمي لتوظيف الخبر في مجال العلاقات العامه وتوضيح الاسس والقيم المفترضة والعناصر المشكله للخبر .

أهداف البحث

  • بيان الرؤى المعرفية النظرية حول التوظيف الإخباري في العلاقات العامة .
  • تسليط الضوء على مديات توظيف الخبر في تحقيق أهداف العلاقات العامة في المؤسسات .
  • التعرف على الصياغات الخبرية واهم القيم المستخدمة في التوظيف الإخباري لنشاط العلاقات العامة في الأساليب الصحفية .
  • تحديد الأطر العلمية والعمليه في توظيف الخبر في مجال العلاقات العامة.

منهج البحث

 المنهج العلمي في البحث هو إتباع خطوات منطقية في تناول المشكلات او الظواهر او معالجة القضايا العلمية، وتوجد هناك مداخل مختلفة تستعمل في معالجة قضايا مختلفه كل حسب طبيعته،([i]) ويعد هذا البحث من حيث النوع بحثا وصفيا في حين اعتمد المنهج المسحي كاساس لجمع المعلومات النظرية والميدانية مستخدما الأدوات العلمية التي يوفرها هذا المنهج عن طريق خطوات منهجية .

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Publication Date
Fri Jun 20 1930
Journal Name
College Of Islamic Sciences
Public leave for modernists Its benefits and the judgment of its operation
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2 The benefit of the leave of our time is the leakage and inclusion in the series of narrators of modern.
3 The leave is therefore permissible to narrate the hadeeth or other sciences from a sheik or sheiks, and not
the talk.
4 It is not necessary that the grantee of the leave has studied the student who is the holder of the leave.
5 - in which a great meaning is the sense of the recipient seeking blessing through the link
With attribution to our master Muhammad peace be upon him.

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Publication Date
Fri Jan 01 2021
Journal Name
Journal Of Accounting And Financial Studies ( Jafs )
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Publication Date
Fri Mar 01 2019
Journal Name
Journal Of Accounting And Financial Studies ( Jafs )
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Crossref
Publication Date
Sat Jul 01 2023
Journal Name
Journal Of Accounting And Financial Studies ( Jafs )
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Publication Date
Tue Nov 01 2016
Journal Name
Journal Of Economics And Administrative Sciences
mathematical model for segmentation of the overall planning of puplic redemption company- ministry of industry and minerals
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Abstract

The study presents a mathematical model with a disaggregating approach to the problem of production planning of a fida Company; which belongs to the ministry of Industry. The study considers disaggregating the entire production into 3 productive families of (hydraulic cylinders, Aldblatt (dampers), connections hydraulics with each holds similar characteristics in terms of the installation cost, production time and stock cost. The Consequences are an ultimate use of the available production capacity as well as meeting the requirements of these families at a minimal cost using linear programming. Moreover, the study considers developing a Master production schedule that drives detailed material and production requi

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Crossref
Publication Date
Sun Oct 01 2017
Journal Name
Journal Of Economics And Administrative Sciences
Achievement of Product Quality by Using Organizational Agility Case Study In Numan Public Company
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Crossref
Publication Date
Sun Dec 20 2020
Journal Name
Journal Of Accounting And Financial Studies ( Jafs )
The tax examination by using some statistical methods: An applied research in the General Commission of taxes
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Publication Date
Sun Apr 01 2018
Journal Name
Journal Of Economics And Administrative Sciences
"The Impact of International Public Sector Accounting Standards (IPSASs) on the Public Budget in Iraq"
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Crossref
Publication Date
Sun Aug 30 2020
Journal Name
Journal Of Economics And Administrative Sciences
Assessing the Iraqi general budget in light of corruption and fluctuations in oil prices, and their repercussions on unemployment rates after 2003
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Crossref
Publication Date
Sat Dec 01 2012
Journal Name
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Developed and underdevelopment countries, on equal terms, face the problem of budget deficiency. Budget deficiency means that the public expenditure surpasses the public revenues. This, on the international level, is one of the most serious economic problems with many direct effects on the national economy, and depends, basically, on its finance chosen method. Looking for a solution to this problem, for this reason and many other ones, has been highlighted in spite of the many attempts to reduce the role of the governmental expenditure. Budget deficiency can not be attributed to a single unique cause since it is complex phenomenons the causes of which are related to many factors contribute to its occurrence, some of which refer t

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