Preferred Language
Articles
/
jperc-669
توظيف الخبر الصحفي في أنشطة العلاقات العامة
...Show More Authors

مما لاشك فيه إن من أهم الأساليب التي تعتمد عليها أقسام العلاقات العامة في تحقيق أهدافها هو توظيف الخبر الصحفي ويشمل ذلك اهم أهداف العلاقات العامة ومنها التواصل مع الجماهير داخليه وخارجية ، بناء الصورة الذهنية الايجابية ، الإعلان ، الترويج ،..... الخ وفي اطار التطور الكبير الذي شهده علم العلاقات العامه في العقود الزمنية الاخيرة تزايد وتوسع الاعتماد على التوظيف الإخباري عن طريق بناء وتشكيل ومعالجة مضامين الخبر الصحفي بما يتلائم مع السياسة المرسومه لجهاز العلاقات العامه في أي مؤسسه وفي ضوء ذلك اصبح هذا التوظيف فعالية يوميه لتلك الاجهزة ، وفي هذا السياق فان البحث يتناول توظيف الإخبار التي تخص المؤسسة لصالح تحقيق اهداف العلاقات العامة ، فيما تتجسد مشكلة البحث في التعرف على ابعاد هذا التوظيف والمديات التي يحققها ومدى استخدامه كاحد اساليب العلاقات العامه في المؤسسات .

اهمية البحث

 اذ يعد علم العلاقات العامة من العلوم الحديثة الولوج الى المجتمع فان ذلك ادى الى وجود شيء من الغموض والضبابيه واللادرايه في الممارسة الفعلية للاساليب والوسائل المتبعة في العلاقات العامه ومن ضمنها التوظيف الاخباري لانشطتها ، اذ ان عدم وجود معايير مهنية دقيقة ومنتظمه ثابته للصياغات الخبرية في ظل التنافس الكبير والهائل بين وسائل الاتصال المختلفة ادى الى ان تكون عوامل تشكيل العناصر والقيم الاخبارية متباينه ومختلفة وتكاد تكون مشتته لا يستطيع ممارس العلاقات العامة تحديد اولوياتها التي يعتمد عليها في التوظيف الاخباري وبذلك تتصدر نقاط الاهمية في هذا البحث التطلع الى تحديد الاطار العلمي لتوظيف الخبر في مجال العلاقات العامه وتوضيح الاسس والقيم المفترضة والعناصر المشكله للخبر .

أهداف البحث

  • بيان الرؤى المعرفية النظرية حول التوظيف الإخباري في العلاقات العامة .
  • تسليط الضوء على مديات توظيف الخبر في تحقيق أهداف العلاقات العامة في المؤسسات .
  • التعرف على الصياغات الخبرية واهم القيم المستخدمة في التوظيف الإخباري لنشاط العلاقات العامة في الأساليب الصحفية .
  • تحديد الأطر العلمية والعمليه في توظيف الخبر في مجال العلاقات العامة.

منهج البحث

 المنهج العلمي في البحث هو إتباع خطوات منطقية في تناول المشكلات او الظواهر او معالجة القضايا العلمية، وتوجد هناك مداخل مختلفة تستعمل في معالجة قضايا مختلفه كل حسب طبيعته،([i]) ويعد هذا البحث من حيث النوع بحثا وصفيا في حين اعتمد المنهج المسحي كاساس لجمع المعلومات النظرية والميدانية مستخدما الأدوات العلمية التي يوفرها هذا المنهج عن طريق خطوات منهجية .

View Publication Preview PDF
Quick Preview PDF
Publication Date
Sun Feb 28 2021
Journal Name
Journal Of Economics And Administrative Sciences
Identifying the leading sector in the Iraqi economy through the interrelationships between sectors - applied research
...Show More Authors

 

   Analyzing the size of the interrelationships between the main economic sectors in the Iraqi economy is an important necessity to know the impact of each sector on other economic sectors on the basis of the interrelationships and reciprocity between them, and what these relationships have achieved in terms of enhancing development and increasing the gross domestic product. To achieve the objectives of the study, we relied on mathematical (quantitative) analysis using user-product tables. Issued by the Ministry of Planning / Central Bureau of Statistics and Research (Directorate of National Accounts) for the economic sectors that make up the Iraqi economy. The study conc

... Show More
View Publication Preview PDF
Crossref
Publication Date
Sun Jul 03 2005
Journal Name
Political Sciences Journal
عرض الاطاريح والرسائل (اطروحة ازمة كشمير واثرها على العلاقات الهندية - الباكستانية)
...Show More Authors

اطروحة ازمة كشمير واثرها على العلاقات الهندية - الباكستانية

View Publication Preview PDF
Crossref
Publication Date
Sun Jul 02 2017
Journal Name
Journal Of Educational And Psychological Researches
The Effectiveness of Employing Microteaching in Acquiring Teaching Skills for Students Teaching The Basic Stage in Al-Aqsa University- Gaza
...Show More Authors

The study aims to identify the effectiveness of employing microteaching in acquiring teaching skills of students teaching basic stage in Al-Aqsa University. The two researchers used the experimental method and a quota sample consisted of a group of (80) students who were distributed on the university two branches in Gaza and Khan younis and on males and females equally, and on four teaching courses counted (20) students for each. The study tool represented in an observation card ,and the results showed statistically significant differences between the level of all the skills of teaching and between the standard rate (75%) in favor of teaching skills, also showed statistically significant differences attributed to the variable of the univ

... Show More
View Publication Preview PDF
Publication Date
Mon Feb 01 2016
Journal Name
Al-academy
Employment material in the Interior spaces of the directorates of queries in the city of Baghdad: آراء عبد الكريم حسين العبادي
...Show More Authors

this research concern with material function subject by using it in Baghdad education in formational places , because it considered as one of the most important spaces which needs a material presentation for the interior consistings that shares with prepairing the right mode for thos who use these spaces, regarding to that this research includes four chapters: Chapter one: concern with the research problem represented by the following question: can we use the material to place the hole spaces of information place ? So the aim of the research seems very obvious in functioning the material these places, and to take a close view on the importance of the research the theory , implementation and objective limits also concerning the terminolog

... Show More
View Publication Preview PDF
Crossref
Publication Date
Fri Oct 30 2020
Journal Name
Journal Of Economics And Administrative Sciences
The use of multi choice Goal Programming to reduce storage and shortage costs of blood units in health care centers
...Show More Authors

We use of multi-choice Goal Programming (MCGP), which is a developed model of Goal Programming where it is used in circumstances of the multiplicity and difference of goals when choosing between decision alternatives in cases of allocating resources, as it is a model that seeks to find the closest and best solutions to the specific values ​​of the goals within the aspiration levels, as the first goal in the multi-choice goal programming model that is used to reduce the total cost of storage and shortage, while the other goal was to reduce the difference between the real demand that the hospitals need from the blood transfusion center and the units that already achieved. The case Iraqi Center

... Show More
View Publication Preview PDF
Crossref
Publication Date
Tue Jul 11 2023
Journal Name
Journal Of Educational And Psychological Researches
Employing Leadership Practices in Educational Institutions According to the Organizational Structure of DNA
...Show More Authors

DNA, as the basis of every living cell, is one of the most important and influential scientific discoveries. This research aims to identify and compare the organizational DNA to the leadership practices of school principals in the Sultanate of Oman and to reveal the similarity between principals’ leadership practices and the structure of DNA. In addition, it intends to identify any statistically significant differences between the responses of the participants due to the study variables: gender, job title and experience. A questionnaire was designed and data were collected from a randomly selected sample composed of (100) teachers in the Sultanate of Oman. The study found limitless diversity in the characteristics of DNA of leadership

... Show More
View Publication Preview PDF
Publication Date
Wed Oct 05 2016
Journal Name
Al-academy
The Employment of Brainstorming in developing the idea of design of Fine Arts Institute Students in Designing the Technical Advertisement
...Show More Authors

Brainstorming is considered as one of the manners that develop learners' mental abilities. Besides, it can help learners get a lot of ideas and thoughts. And by following applied steps to answer the problem concerned, the researcher carried out this practical study aimed at:Developing the ideas of design of third year students/Institute of Fine Arts/Evening Studies- Baghdad/First Rusafa by employing Brainstorming mechanism to develop the ideas of design of institute students in designing the technical advertisement and to achieve the authenticity of the goal of the research, Department of Plastic Arts/Institute of Fine Arts/Evening Studies/Baghdad-First Rusafa was chosen as a case study for the research. It embraced (20) students who rep

... Show More
View Publication Preview PDF
Crossref
Publication Date
Mon Feb 01 2016
Journal Name
Journal Of Economics And Administrative Sciences
Employment of critical success factors in achieving the strategy Entrepreneurship: A field research for my company Oil Products Distribution and Midland Refineries
...Show More Authors

Abstract

        The critical success factors of the means of the most modern in determining the main directions for organizations to achieve competitive advantage. and can be a critical success factors in organizations that overlap in the functional areas of the organization. that successful organizations use these factors to get to the uniqueness and distinction. as the entrance of critical success factors with the capacity Evaluative phase correction because discovery increases the perception of managers of what is important to the organization and using them to get to the Strategic Entrepreneurship. as it begins in terms of permanence of success and

... Show More
View Publication Preview PDF
Crossref
Publication Date
Tue May 16 2023
Journal Name
Political Sciences Journal
Public Rights and Freedoms in the Constitution of the Sultanate of Oman and Ways to Protect Them
...Show More Authors

What distinguishes human rights issues is their importance to the international community and their importance to democratic political regimes, because they are the axis of any political regime that seeks to achieve a successful democratic path and a stable state. So, countries that are interested in human rights try to enshrine those rights and freedoms in their constitutions and reinforce their concepts in their laws and legislations. Not to mention its involvement in international conventions and treaties concerned with human rights and freedoms, and this is what the Sultanate of Oman has worked on and confirm in the provisions of its 1996 constitution and its amendments

View Publication Preview PDF
Crossref
Publication Date
Sun Nov 15 2015
Journal Name
مجلة دراسات ادارية
‫بواعث الفساد وتقنيات مواجهته في المؤسسات العامة - العلاقة والأثر
...Show More Authors

كان الفساد وما زال أحد المواضيع الرئيسة التي شغلت اهتمام الباحثين والدارسين في المجالات المعرفية المختلفة بضمنها المجال الإداري نظراً للتأثير السلبي والمباشر لإدارات المؤسسات الحكومية العامة على نجاح برامج وخطط التنمية في تحقيق أهدافها المجتمعية, إذ أن عملية تنفيذ هذه البرامج تقع على عاتق إدارات هذه المؤسسات في إطار التزام العاملين فيها بتحقيق الأهداف والسياسات التنموية العامة للدولة ، وحرصهم على تلبية ا

... Show More