Preferred Language
Articles
/
jperc-669
توظيف الخبر الصحفي في أنشطة العلاقات العامة
...Show More Authors

مما لاشك فيه إن من أهم الأساليب التي تعتمد عليها أقسام العلاقات العامة في تحقيق أهدافها هو توظيف الخبر الصحفي ويشمل ذلك اهم أهداف العلاقات العامة ومنها التواصل مع الجماهير داخليه وخارجية ، بناء الصورة الذهنية الايجابية ، الإعلان ، الترويج ،..... الخ وفي اطار التطور الكبير الذي شهده علم العلاقات العامه في العقود الزمنية الاخيرة تزايد وتوسع الاعتماد على التوظيف الإخباري عن طريق بناء وتشكيل ومعالجة مضامين الخبر الصحفي بما يتلائم مع السياسة المرسومه لجهاز العلاقات العامه في أي مؤسسه وفي ضوء ذلك اصبح هذا التوظيف فعالية يوميه لتلك الاجهزة ، وفي هذا السياق فان البحث يتناول توظيف الإخبار التي تخص المؤسسة لصالح تحقيق اهداف العلاقات العامة ، فيما تتجسد مشكلة البحث في التعرف على ابعاد هذا التوظيف والمديات التي يحققها ومدى استخدامه كاحد اساليب العلاقات العامه في المؤسسات .

اهمية البحث

 اذ يعد علم العلاقات العامة من العلوم الحديثة الولوج الى المجتمع فان ذلك ادى الى وجود شيء من الغموض والضبابيه واللادرايه في الممارسة الفعلية للاساليب والوسائل المتبعة في العلاقات العامه ومن ضمنها التوظيف الاخباري لانشطتها ، اذ ان عدم وجود معايير مهنية دقيقة ومنتظمه ثابته للصياغات الخبرية في ظل التنافس الكبير والهائل بين وسائل الاتصال المختلفة ادى الى ان تكون عوامل تشكيل العناصر والقيم الاخبارية متباينه ومختلفة وتكاد تكون مشتته لا يستطيع ممارس العلاقات العامة تحديد اولوياتها التي يعتمد عليها في التوظيف الاخباري وبذلك تتصدر نقاط الاهمية في هذا البحث التطلع الى تحديد الاطار العلمي لتوظيف الخبر في مجال العلاقات العامه وتوضيح الاسس والقيم المفترضة والعناصر المشكله للخبر .

أهداف البحث

  • بيان الرؤى المعرفية النظرية حول التوظيف الإخباري في العلاقات العامة .
  • تسليط الضوء على مديات توظيف الخبر في تحقيق أهداف العلاقات العامة في المؤسسات .
  • التعرف على الصياغات الخبرية واهم القيم المستخدمة في التوظيف الإخباري لنشاط العلاقات العامة في الأساليب الصحفية .
  • تحديد الأطر العلمية والعمليه في توظيف الخبر في مجال العلاقات العامة.

منهج البحث

 المنهج العلمي في البحث هو إتباع خطوات منطقية في تناول المشكلات او الظواهر او معالجة القضايا العلمية، وتوجد هناك مداخل مختلفة تستعمل في معالجة قضايا مختلفه كل حسب طبيعته،([i]) ويعد هذا البحث من حيث النوع بحثا وصفيا في حين اعتمد المنهج المسحي كاساس لجمع المعلومات النظرية والميدانية مستخدما الأدوات العلمية التي يوفرها هذا المنهج عن طريق خطوات منهجية .

View Publication Preview PDF
Quick Preview PDF
Publication Date
Sun May 05 2024
Journal Name
المؤتمر الثالث للعلوم الانسانية
هدف التنمية المستدامة في تحسين جودة التعليم (العراق كحالة دراسية في مجال التعليم الالكتروني)
...Show More Authors

لدى التنمية المستدامة العديد من الأهداف، ويبرز تحسين جودة التعليم من هذه الأهداف إذ تسعى جميع دول العالم لتطبيقه، ونشاهد دولة العراق التي تعاني من تراجع في مستوى التعليم بشكل غير اعتيادي وارتفاع عدد الامية والهروب من المدارس وعدم وجود أبنية دراسية جديدة للطلاب. وفي الوقت نفسه نشاهد الحكومة العراقية الحالية تبذل جهدها من أجل تحسين جودة التعليم وأنها توفر الوظائف للمتفوقين والكفوءات والمجتهدين، وإنها توفر ك

... Show More
View Publication
Publication Date
Tue Mar 30 2021
Journal Name
College Of Islamic Sciences
ال جمع الزكاة والصدقات في المسجد وصرفها لصالحه -دراسة فقهية في مسائل معاصرة-: الزكاة
...Show More Authors

This research sheds the light on a number of contemporary issues concerning collecting and disbursing Zakat and Alms in mosques, as the issue of selling some endowments in kind through auction and allocate their proceeds in favor of the mosque has been discussed. Moreover, the issues of collecting Alms during Friday(Jumu 'ah prayer) sermon (Khutbah), allocating an amount of the Alms for the mosque where they have been collected and building a mosque outside Islam territories from Zakat funds have also been discussed. 

The researcher has reached  results, that it is not lawfully prohibited to sell some of the endowments in kind in the mosque through auction and the allocate proceeds for the mosque

... Show More
View Publication Preview PDF
Publication Date
Mon Feb 14 2022
Journal Name
Journal Of Educational And Psychological Researches
Comparative between Intermediat Stage Art Education Curriculum in Iraq and Egypt Base on the Contemporary Theory
...Show More Authors

The current research aims to analyze the content and and make a comparison based on the theory of art education as an organized cognitive area D.B.A.E. The researcher started by making a comparison followed by analysing the content to design a philosophical framework for content. He used these steps as starting point to study the comparison and some elements of art education due to the modern theories at the third intermediate stage in both Iraq and Egypt in light of the art education trend as an organizing cognitive area.

View Publication Preview PDF
Publication Date
Mon Mar 07 2016
Journal Name
Iraqi Journal Of Market Research And Consumer Protection
Determination of mercury level in skin whitening creams: Determination of mercury level in skin whitening creams
...Show More Authors

This study included the determination of mercury level in twelve samples of skin whitening cream available in local market in Baghdad by atomic absorption spectrophotometer ,all the samples analyzed was contained a detectable amount of mercury. The lowest concentration of mercury in the sample C (Top Shirley) was 0.482 μg/g, and the higher concentration was 29.54 μg/g in the sample J (Norseen) .It was also noted that the samples H (whitening speckle removing day cream) and K (whitening speckle removing night cream) did not mention in the label significance the name of the country of origin and date of the validity of the product.

View Publication Preview PDF
Publication Date
Sat Dec 30 2023
Journal Name
Journal Of Economics And Administrative Sciences
The Role of Quality of Work Life in Reinforcing Core Competencies: A Descriptive and analytical research in the Ministry of Health
...Show More Authors

The research aims to diagnose the shortcomings and weaknesses in applying the dimensions of the quality of work life and the extent of their impact on employees’ attitudes and behaviors, and thus their relationship to enhancing their core competencies. The scientific value of the research stems from highlighting the importance of the dimensions of the quality of professional life in improving the productive efficiency of workers in the public sector and raising the level of organizational performance. Because the quality of working life plays an important role in enhancing the core competencies of employees in the public sector, it can also be an incentive or a disincentive for any employee by adapting to the economic and social condit

... Show More
View Publication Preview PDF
Crossref
Publication Date
Mon Oct 22 2018
Journal Name
Journal Of Economics And Administrative Sciences
Electronic management and its role in streamlining work procedures at the University of Imam Mohamed Bin Saud Islamic University
...Show More Authors

This study aims to identify the role of electronic management in simplifying the work procedures at Imam Muhammad bin Saud Islamic University. The study was based on the random sample of (366) individuals. The data were collected through interviews and questionnaire. The statistical tests were applied according to the data and the study hypotheses: Cronbach’s Alpha, mean, standard deviation, Z test, ANOVA. The study concluded numbers of results: Imam Muhammad bin Saud Islamic University applies electronic management in its administrative processes (planning, organizing, directing, controlling) to a very high level. There are substantial differences in the views of the sample me

... Show More
View Publication Preview PDF
Crossref
Publication Date
Sun Oct 21 2018
Journal Name
Al–bahith Al–a'alami
“Usages of the Youth in the Emirati Society for the Dubbed Turkish Series on the Arab Satellite Channels and the Satisfactions Achieved”
...Show More Authors

The research topic is summarized in the importance of studying the measuring the extent of the university youth’s exposure in the Emirati Society to those series and the resulting achieved satisfaction. The most important results and recommendations of the study are as follows: a high rate of the respondents’, sample individuals, exposure to the dubbed Turkish series since it is evident that almost three-fourths of the study individuals watch the dubbed Turkish series,.”. The most significant positive aspects of the dubbed Turkish series are: “they focus on the most important tourist attractions in Turkey” and “ improving the audience›s knowledge and information on the traditions of the Turkish society”. The most apparent

... Show More
View Publication Preview PDF
Crossref
Publication Date
Sun Apr 01 2012
Journal Name
Journal Of Educational And Psychological Researches
اثر استعمال انموذج ديك و كاري في تحصيل طالبات الأول المتوسط في مادة جغرافية
...Show More Authors

Occupies an important geographical position, and instructional material is distinctive among the various course materials, as covered in the study of human and surrounding environment, and interaction happening between them, and the problems that arose as a result and a lot of reliable in achieving educational purposes. Through the monotony and tradition in the methods used in our schools in the teaching of geography, which prevails in teaching nature conservation and indoctrination with poor educational qualification as a teacher geography, and the fact that this article need to be effective methods for teaching, such as the use of teaching models modern-dependent student at the center of the process education, and this is confirmed by

... Show More
View Publication Preview PDF
Publication Date
Tue Nov 01 2016
Journal Name
Journal Of Economics And Administrative Sciences
The Transfer Of Training In Framework Of Supporting The Work Environment Characteristics (Filed Research of The Generals lnspectors Offices)
...Show More Authors

The  transfer of  training  process occupies a great importance in achieving the ultimate goal of participating in the training programs , it  is sure that this does not take place without the support of the working environment for trainees,  and The research aims to personification role the work environment characteristics  of supporting the transfer of training.                                    

The research problem is the weakness transfer of training to the work en

... Show More
View Publication Preview PDF
Crossref
Publication Date
Wed May 10 2023
Journal Name
Journal Of Planner And Development
the Planning and Management of Services in Rural Areas, AL-Gharraf sub-district in Dhi Qar Governorate, a case study.
...Show More Authors

         Bringing about urban, economic, and social changes in rural areas similar to those occurring in urban areas aims to reduce urban-rural disparities by providing services in those areas, decentralizing the management of these services, expanding citizen participation in local governance (decentralized administration), and achieving comprehensive development, developing and empowering localities, and keeping pace with new transformations and their impacts on the functions of the center and localities. In fact, the lack of clarity of the role of local government in planning and managing services has hindered development plans, and declined the level of services in rural areas, and has negative

... Show More
View Publication Preview PDF