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jperc-618
( الثقافة التنظيمية لرؤساء الأقسام العلمية في جامعة بغداد في ضوء معايير ادارة الجودة الشاملة من وجهة نظر التدريسيين)
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هدف البحث الى تعرف :

1- مستوى الثقافة التنظيمية لرؤساء الأقسام العلمية في كليات جامعة بغداد.

2- الأهمية النسبية لأبعاد الثقافة التنظيمية لرؤساء الاقسام العلمية  في كليات جامعة بغداد.

بلغت العينة (380) تدريسي وتدريسية من الأقسام العلمية في كليات جامعة بغداد المتمثلة بـ (كلية الهندسة، كلية العلوم، كلية الإعلام، وكلية التربية للبنات)، اعتمدت الاستبانة أداة لتحقيق أهداف البحث، استخدمت الحزمة الإحصائية (SPSS) للمعالجة الإحصائية .وكانت أهم النتائج التي توصل اليها البحث :

  1. هناك مستوى جيد من الثقافة التنظيمية يتمتع بها رؤساء الأقسام العلمية في جامعة بغداد.
  2. تركيز رؤساء القسام العلمية في جامعة بغداد على بعض أبعاد الثقافة التنظيمية  وقلة الاهتمام بالأخرى فأظهرت نتائج البحث  ان بعد( الرقابة على الأداء ) قد حصل على أعلى وزن مئوي بين الأبعاد ، في حين حصل بعد (التوجه بالنتائج ) على أقل وزن مئوي رغم انه  من الأبعاد المهمة  في العملية التعليمة الجامعية كونه يرتبط بحاجات ومتغيرات سوق العمل وحاجة المجتمع من الطاقات البشرية .

 

 

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The problem of the study is concerned with the work of The Iraqi Airways Company in political, economic, and social environment that suffers instability for many years. This has its negative outcomes regarding its decisions of providing services  to its markets and customers as a result of the orientations, behavior, and marketing values the company management adopted. The aim of this study is to investigate the marketing philosophy adopted by the management and to identify the extent it suits the materialistic and the human capacities of the company and its current environmental circumstances within the  marketing culture common to the thoughts and behaviors of the management and their employees. And in order to achiev

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