The research aims at:- 1- Measuring the self-image of the elderly. 2- Measuring the depression of the elderly. 3- Knowing the statistically difference of the self-image to the elderly due to variables like (the gender , martial status and place of residency). 4- Knowing the statistically difference of the depression of the elderly due to (the gender , martial status and place of residency). 5- Knowing the relationship between the self-image and depression of the elderly. To reach to the aims of the research , the researcher built a tool to measure self-image and other to measure the psychological disorders for elderly , and after investigation of their validity and reliability he applied them on a random sample of elderly (their number was 225). After collecting the data and treating them statistically by using t-test for one sample and three way Anova and Pearson correlation coefficient the researcher concluded the follows :- 1- It sounds that the elderly have a positive self-image. 2- It sounds that the elderly do not suffer from depression. 3- There is statistically significant in self-image due to genders variable for males ,and martial status for married ,and residency variable for the resident in their homes , also there is interaction between gender and martial status. 4- There is statistically significant in depression due to martial status variable for the bachelors and others in comparison with the married , and residency variable, for the residents in Institutions caring, whereas there no difference in depression due to the elderly gender. 5- There is an opposionsl and strong relationship between self-image and depression .
صورة الذات وعلاقتها بالاكتئاب لدى كبار السن
صورة الذات
الاكتئاب
كبار السن
Publication Date
Sat Feb 01 2020
Journal Name
Journal Of Economics And Administrative Sciences
The impact of the use of digital marketing channels on the implementation of the strategy of positioning Applied study on a sample of the managers of the International Company for smart card "Key Card"
القنوات التسويقية الرقمية
استراتيجية التمركز
هوية العلامة
صورة العلامة
الوعي بالعلامة
الاتصال بالعلامة
digital marketing channels
positioning strategy
brand identity
brand image
brand awareness
brand communication.
The technology in continuous and quick development, that reflects in all parts of our life and interred both scientific and practical fields. Marketing is one of them, a customer’s way to deal with choosing and demanding the product deferent from the traditional way. Some of the buying processes are electronic now, therefore the current research is identifying the digital channels that entered the world of marketing and influenced the activities and types that fall under this name and how it affects in positioning strategy, which is how to install the product or brand in the mind of the customer and was dimensions (brand identity, brand personality, brand communication, brand awareness, brand image), The researcher took t
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