Current search targeted to:
1 - Measurement of double-thinking among university students.
2 - Identify the significant differences in the degrees of double-thinking members of the sample according to the variables of sex (male - female), specialty (I know - a human).
To achieve the objectives of the research chose researcher samples from the community of the first search for statistical analysis, has reached 400 students, and the second sample of the application of the final, has reached (480) students were selected randomly with simple check of equal value, and the researcher building a search tool double think, After the completion of the scale-building measures thinking double (34) paragraph, the researcher apply the measure to final application of sample size (480) students.
After statistical treatments of using the bag SPSS statistical research found the following results: -
1 - that college students have a double-thinking.
2 - that there is a difference in the level of double think depending on the sex variable in favor of females.
3 - There is no difference in the level of thinking dual variable depending on the specialty.
Accordingly, the researcher presented a set of recommendations and proposals, including:
1 - urged the Ministry of Higher Education and Scientific Research Department of the supervision and evaluation of activating the role of psychological counseling centers in all universities under the supervision of specialized cadres.
2 - urged academic institutions holding seminars and lectures through a strategy of preventive counseling, for the development of some unwanted behaviors, including double think.
3 - urged academic institutions attention to the activities and programs of social, cultural and sports in order to deepen the spirit of cooperation, tolerance and brotherhood among university students.
The aim of this paper is to determine the effect of nostalgia marketing on consumers’ purchase intention and demographic factors. Nostalgia marketing is one of the marketing ideas that some organizations use it to attract customers by evoking memories or heritage in their minds. This method would affect the emotions and feelings of people, which may raise their desire to buy. The questionnaire was used as a tool for data collection, and it was distributed to a random sample of 512 individuals. A sample is a group of individuals who have seen small sculptures displayed in shops inside Babylon Mall in Baghdad. The small sculptures show the life of Baghdadis in the fifties and sixties of the last century. Statistical software was used for
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The richness theory means that media are different depending on its wealth aspects which distinguish it from other media. The aspects of wealth here represent the features that characterize online press and constitute factors of media richness.
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