The aim of this study was to measure the effectiveness of a proposed program to develop the creative abilities of the students of Tabuk University and its impact on the creative output of the NEOM project. The sample of the study consisted of (50) university students divided into two groups: an experimental group of 25 students who receive the proposed training program, and control group of (25) students.
To achieve these objectives, the researcher designed and developed tools to collect the required data, which were verified their validity and reliability.
The descriptive statistics of mean, standard deviations, correlation coefficient, T test for the associated sample were used in the analysis of the results of the first hypothesis, and the T sample was used for the independent sample in the analysis of the results of the second and third hypotheses. The results of the study are summarized as follows. Firstly, there were statistically significant differences between the mean scores of the experimental group in the pre-test and post-test in the creative ability. This implies that the value of T was a function at a level less than 0.01, indicating an improvement in creative ability after the application of the training program. Secondly, There were statistically significant differences between the average scores of the experimental and control groups in the creative ability in the telemetry for the students of the experimental group where the value of "T" significant at a level less than (0.01), indicating an improvement in the creative ability of the experimental group After applying the training program for creativity.
Thirdly, there were no significant differences between the average scores of literary colleges’ students and the scientific colleges’ students of the experimental group in the post-test in creative capacity, where the value of "T" is not significant at the level of (0.05). This indicates the improvement of creative ability of students in the literary colleges and students of the scientific colleges in the experimental group in which they were close after the implementation of the training program. The program has had a positive impact in generating a range of creative ideas that can contribute to the scientific and economic output of the NEOM project.
