The power of advertising is immense. Producers of commercial goods and services routinely pour vast sums into promoting their wares through the advertising media, knowing  that a successful campaign can win them vital market share , and that failure to advertise effectively can have devastating results . The function of advertising is promotional ; to draw our  attention. In order  to achieve this function it must reach its target  audience , then capture that audience with a message that is both attractive and memorable.

         From a linguistic point of view, the language of advertising must be informative, instructive , distinctive and persuasive . It must employ&nb

Discriminant between groups is one of the common procedures because of its ability to analyze many practical phenomena, and there are several methods can be used for this purpose, such as linear and quadratic discriminant functions. recently, neural networks is used as a tool to distinguish between groups.

In this paper the simulation is used to compare neural networks and classical method for classify observations to group that is belong to, in case of some variables that don’t follow the normal distribution. we use the proportion of number of misclassification observations to the all observations as a criterion of comparison.  

المقدمة

بفضل التقدم الذي حصل في الحاسبات في العقد الأخير والذي انعكست آثاره على البرامج الجاهزة اعتبرت المشكلة التي في حدود بضعة آلاف من المتغيرات والقيود من المشاكل الصغيرة إذ تم حل مشاكل بعشرات الآلاف أو مئات الآلاف من المتغيرات المستمرة حلا مناسبا.وبفضل التقدم التكنولوجي للحاسبات وسرعة معاملتها للبيانات والمعادلات تم بناء برامج جاهزة لأساليب بحوث العمليات ومعالجة المشاكل الإدار

The research aims to identify the relationship between employing future skills during teaching from the viewpoint of students of Islamic studies at the Northern Border University, as well as their attitudes towards future professions. The researcher employed the correlational descriptive approach. The tools were a questionnaire for employing future skills, and a scale for the attitude towards the future profession. The two research tools were applied to a random sample of (242) male and female students from the department of Islamic Studies, College of Education and Arts. The findings showed that the total level of employing future skills and their three axes during teaching was average. It was also found that the attitude towards future

Abstract

The study aims to identify the common fears of preschool children and their relationship to the approaches to parental treatment in South Al Batinah Governorate from their mother’s point of view. Total of (466) mothers were selected as the study sample. The researcher used the scale of common fear and the scale of parental treatment approaches. The results of the study have shown that the most common fear among the study sample was (the fear of darkness) in the first level with a rate of 75.03%, and in the second level came the item (my child is afraid to sleep alone) by 72.74%, in the third level came to the item (fear of seeing insects) with a rate of 67.59%, and the last one was (the fear of rain) w

The aim of the research is to identify the reality of administrative motivation for the deans of the faculties of physical education and sports sciences at the universities of Baghdad and Al-Mustansiriya from the point of download of the faculty members. The number of the exploratory sample was (7) faculty members, they were taken in a random way, while the rest of the sample number was (150) faculty members who considered the application sample for the scale, and the two researchers also adopted a questionnaire for the scale and it is applied to the Iraqi environment. phrase, which are phrases that are interrelated with the administrative leadership motivation in the faculties of physical education and sports sciences. The researchers did

تعد أساليب وطرائق تدريس المواد الدراسية العلمية من المجالات المهمة التي تساعد في تحويل المجرد إلى ثوابت في الذهن وترفع مستوى خبرات كل من المعلم والمتعلم على حد سواء إضافة إلى إنها جزء لا يتجزأ من العملية التربوية ومن الركائز المهمة التي تقوم عليها المناهج الدراسية لأنها تساعد الطلبة على اكتساب مهارات ومعلومات وتكوين اتجاهات وميول تخدم أهداف تدريس المادة وبما أن مادة الكيمياء الكمية هي إحدى المواد الدراسية

The study aims at identifying the reasons of weakness in the reading and writing of the primary schools' pupils at Baghdad governate in Iraq from the educational supervisors' point of view.

The community research contained the educational supervisors of Baghdad governate for the academic year 2011\2012, consisting of a total number of (344), of which (175) were males and (169) were females, where as the sample of the research consisted of (100) educational supervisors.

The researcher made up a questionnaire which is consisted of (78) items, distributed over different fields ( the curriculum and the book, methods of teaching, educational technology

يهدف البحث الحالي التعرف على اسباب السرقة لدى تلاميذ المرحلة الابتدائية كما يراها معلموهم ومعلماتهم ، وعن الاساليب المتبعة في معالجة ظاهرة السرقة من قبلهم ، ولقد شملت عينة البحث على ( 200 ) فرداً من معلمي ومعلمات تلاميذ المرحلة الابتدائية في مدينة المكلا للعام الدراسي ( 2004 ـ 2005 ) ، وقد استخدمت الباحثة استبياناً أعدته كأداة للوصول الى اهداف البحث بعد ان تم التأكد من صدقه وثباته ، استخدمت الباحثة معادلة ارتب