In light of increasing demand for energy consumption due to life complexity and its requirements, which reflected on architecture in type and size, Environmental challenges have emerged in the need to reduce emissions and power consumption within the construction sector. Which urged designers to improve the environmental performance of buildings by adopting new design approaches, Invest digital technology to facilitate design decision-making, in short time, effort and cost. Which doesn’t stop at the limits of acceptable efficiency, but extends to the level of (the highest performance), which doesn’t provide by traditional approaches that adopted by researchers and local institutions in their studies and architectural practices, limits to assumption of prototypes and their design characteristics to evaluate and select the efficient ones. Without comprehensive coverage to variables range and design possibilities with points of balance between the conflicting influence on performance. Forcing them to shorten, round up and exclude many (values and determinants) to avoid consequent of extra time and effort and the additional costs for performance assessment methods. All due to the cognitive weakness in adopt modern approaches, which become easier for designers to learning and apply. Highlighting (Performance-Based Parametric Design), which achieves this level of performance and avoided all the negative aspects of traditional approaches. Although this approach has been applied in several architecture trends, however, this research will focus on (climate performance and energy consumption). Highlighting a research problem, “lack of cognitive clearness about the nature of adopting parametric approach for performance-based design in order to achieve more efficient designs”. The research will focus on local housing patterns as a simplified model for applying the parametric approach, So the research goal will be “Highlighting and unveiling the nature of the parametric approach and its mechanism in performance-Based Design, to create and optimize design characteristics, towards most efficient designs within the local housing styles”. To achieve this goal was to build a hypothesis “The mechanism of parametric approach Managed to address a conflict influence of design characteristics in building’s thermal and light performance, such as (dimensions, locations orientation of building spaces and windows to wall area ratio). To reach a balancing point between them, for maximum reduction in cooling energy consumption in the summer, while keeping a comfortable level of natural lighting.” The research adopted an applied method to Revealed the parametric design mechanism To represent these characteristics as (parameters) to process and test them within three sequential process, (modeling, simulation and optimization), combined in one digital tool, uses algorithm to select the effective characteristics, that matching the resulted performance with specific criteria determined by the designer. The approach optimizes characteristics of three local housing pattern (Detached, Attached, and courtyard), within local environment, in order to achieve optimal efficient design. Ending with a set of conclusions about the importance and necessity of adopting this new approach within local architectural and environmental practices and studies.
The research dealt with the concepts of the philosophy of values and its epistemological variables according to specific propositions represented in their scientific approaches to value theory in the field of industrial design. As the epistemological propositions of the theory of values were dealt with based on the epistemological fields that dealt with the concept and what values are, starting with the modernist propositions and postmodern, passing through the propositions of sociological and psychological thought, which was a prelude to extracting the concepts of value theory and adopting it in the field of industrial product design. The epistemological approaches to value theory in industrial product design were repr
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Arabic calligraphy has great importance in the printing designs that are often on the written character-based to perform functional goals and to achieve some of the aesthetic values in design work, has led major developments in the field of computer manufacturing and design software for the design and layout to increase to deal with the programmed character for the purposes of typesetting has confronted this Find the Arab character programmed for the purposes of typesetting for the detection of the most important design interventions that underwent the Arabic letter written to turn it into a programmed image intended for the purposes of the printing and typesetting has been addressed in the context of which the theoretical types of
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The current research deals with studying the aesthetics of symbolic values in the design of internal spaces and their connotations through their existence as a material value, as well as the symbolic meanings and their connotations that touch the spiritual and emotional side of the human being as an intangible value, and the research included four chapters, so the research problem was embodied by the following question (What is the role of values Symbolism and aesthetics in the design of interior spaces)? Therefore, the aim was to clarify the role of symbolic values and their aesthetics in the design of internal spaces. The first chapter included the importance of research, the need for it, the limits of the research and its terminology.
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The research discussed the propositions of functional structures and the requirements for their transformation according to the variables of use and human interaction through the variables of functions with one form products، multifunctional variables، and transforming form in one product. The patterns of user’s interaction with products were discussed through the variables of functional type، starting from defining the types of functions in the industrial product structures to: practical functions، which were classified into: informational functions، ergonomic functions، use، handling، comfort، global، anthropometric adaptation and physical postures. While the interaction variables were discussed according to the meaning fun
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Simplification of new fashion design methods
This research discussed analytically based on intellectual institutions and theoretical landscape theater as artistic phenomenon depends on the compounds interacting overlapping mechanism visualization and dazzling Whatever the dilemma it a set of Alaqcar differ among themselves but in the result unit intellectual holds through difference and diversity between trends and styles and ways in design theorist theatrics Valashkalah on apparently formed through variations and different points of view through the philosophy of transformation and interpretation and assignment to offer privacy.
Valashkalah pulled in the design theorist theatrical as system training to arrange time and place and in line with the interpretation of speech text an
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The peculiarity of worship spaces in the Islamic architecture is evident by its symbolic connotations with doctrinal connections, thus the niche has a major status in that symbolic connotation, which transformed due to the cultural interaction from a rock on the wall directed towards Mecca into an element of integrated structural entity with performative and aesthetic characteristics. The spread of the Islamic religion contributed to subjecting it to a design acculturation process, thus the problem of the research was raised by the following question: has the evolutionary tendency of acculturation been able to effect a major transformation in the niche design? The research aims at identifying the design acculturation and its translation
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Employing the social personalities (celebrities) in all fields (artistic, sports, media, etc.) is an important media and visual communication means of identification for the companies and institutions in order to convey the advertising idea in accordance with the creative, aesthetic and functional principles aimed at promoting products and gaining the symbolic value for the company. This study investigates the employment of social personalities in the commercial advertising design in order to pinpoint the importance of employing celebrities and their representation in the advertisement to convey the meaning that signifies the advertisement goal. Thus the question of the study is: "What are the mechanisms of employing celebrities in the d
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