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THE ROLE OF ELECTRONIC MARKETING IN PROMOTING THE PRODUCTS OF THE NATIONAL INDUSTRY IN IRAQ: THE ROLE OF ELECTRONIC MARKETING IN PROMOTING THE PRODUCTS OF THE NATIONAL INDUSTRY IN IRAQ
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ABSTRACT

The research aims to clarify the role of electronic marketing and what it can achieve in promoting the products of the national industry in Iraq. Marketing channel depends on modern communication and information technology that industrial and metal companies can use in promoting and selling their products along with traditional marketing outlets. To achieve the objectives of the research, a questionnaire was used, which consists of three axes, the first includes the personal data of the sample (gender, age, educational attainment, place of residence, marital status, income level), while the second axis includes various questions about the products of the national industry. Third axis includes questions to analyze the role of e-marketing in promoting for the products of the national industry, the validity of the tool was confirmed using the validity of the arbitrators, as well as the reliability of the tool was confirmed using the Cronbach’s alpha coefficient, where the total value of stability was (0.93), which is a very high degree, It was distributed to (1810) consumers from the city of Baghdad. Then data was analyzed using the SAS statistical program. The research concluded that e-marketing affects the promoting the products of the national industry through its contribution to the rapid delivery of the national product to consumers, reducing costs, time and effort, and facilitating the production system, plus to simplified electronic reservation of the national product. The research recommends that national industry companies should build and develop their own websites on the internet to enhance their presence in the electronic market and communicate with current and prospective customers to expand market share and increase profits.

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Publication Date
Mon Jan 30 2023
Journal Name
Iraqi Journal Of Science
Techniques and Challenges for Generation and Detection Face Morphing Attacks: A Survey
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      Face recognition system is the most widely used application in the field of security and especially in border control. This system may be exposed to direct or indirect attacks through the use of face morphing attacks (FMAs). Face morphing attacks is the process of producing a passport photo resulting from a mixture of two images, one of which is for an ordinary person and the other is a judicially required. In this case, a face recognition system may allow travel of  persons not permitted to travel through face morphing image in a Machine-Readable Electronic Travel Document (eMRTD) or electronic passport at Automatic Border Control (ABC) gates. In creating an electronic passport, most countries rely on applicant to submit ima

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Publication Date
Wed Mar 01 2023
Journal Name
Journal Of Engineering
A An Authentication and Access Control Model for Healthcare based Cloud Services
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Electronic Health Record (EHR) systems are used as an efficient and effective method of exchanging patients’ health information with doctors and other key stakeholders in the health sector to obtain improved patient treatment decisions and diagnoses. As a result, questions regarding the security of sensitive user data are highlighted. To encourage people to move their sensitive health records to cloud networks, a secure authentication and access control mechanism that protects users’ data should be established. Furthermore, authentication and access control schemes are essential in the protection of health data, as numerous responsibilities exist to ensure security and privacy in a network. So, the main goal of our s

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Publication Date
Tue Mar 30 2021
Journal Name
Iraqi Journal Of Science
Weighted k-Nearest Neighbour for Image Spam Classification
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E-mail is an efficient and reliable data exchange service. Spams are undesired e-mail messages which are randomly sent in bulk usually for commercial aims. Obfuscated image spamming is one of the new tricks to bypass text-based and Optical Character Recognition (OCR)-based spam filters. Image spam detection based on image visual features has the advantage of efficiency in terms of reducing the computational cost and improving the performance. In this paper, an image spam detection schema is presented. Suitable image processing techniques were used to capture the image features that can differentiate spam images from non-spam ones. Weighted k-nearest neighbor, which is a simple, yet powerful, machine learning algorithm, was used as a clas

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Scopus (3)
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Publication Date
Sun Sep 29 2019
Journal Name
Iraqi Journal Of Science
Strongly and Semi Strongly E_h-b-Vex Functions: Applications to Optimization Problems
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In this paper, we propose new types of non-convex functions called strongly --vex functions and semi strongly --vex functions. We study some properties of these proposed functions. As an application of these functions in optimization problems, we discuss some optimality properties of the generalized nonlinear optimization problem for which we use, as an objective function, strongly --vex function and semi strongly --vex function.

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Scopus (2)
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Publication Date
Thu Jan 21 2021
Journal Name
Recent Innovations In Chemical Engineering (formerly Recent Patents On Chemical Engineering)
Soap Production Using Vacuum Reactive Distillation: Batch Model
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Introduction: Although soap industry is known from hundreds of years, the development accompanied with this industry was little. The development implied the mechanical equipment and the additive materials necessary to produce soap with the best specifications of shape, physical and chemical properties. Objectives: This research studies the use of vacuum reactive distillation VRD technique for soap production. Methods: Olein and Palmitin in the ratio of 3 to 1 were mixed in a flask with NaOH solution in stoichiometric amount under different vacuum pressures from -0.35 to -0.5 bar. Total conversion was reached by using the VRD technique. The soap produced by the VRD method was compared with soap prepared by the reaction - only method which

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Publication Date
Wed Mar 28 2018
Journal Name
Iraqi Journal Of Science
E-commerce Application Based on Visual Cryptography and Chen’s Hyperchaotic
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   This paper proposed to build an authentication system between business partners on e-commerce application to prevent the frauds operations based on visual cryptography shares encapsulated by chen’s hyperchaotic key sequence. The proposed system consist of three phases, the first phase based on the color visual cryptography without complex computations, the second phase included generate sequence of DNA rules numbers and finally encapsulation phase is implemented based on use the unique initial value that generate in second phase as initial condition with Piecewise Linear Chaotic Maps to generate sequences of DNA rules numbers. The experimental results demonstrate the proposed able to overcome on cheating a

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Publication Date
Thu Nov 30 2023
Journal Name
Iraqi Journal Of Science
Automatic Short Answer Grading System Based on Semantic Networks and Support Vector Machine
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      In education, exams are used to asses students’ acquired knowledge; however, the manual assessment of exams consumes a lot of teachers’ time and effort. In addition, educational institutions recently leaned toward distance education and e-learning due the Coronavirus pandemic. Thus, they needed to conduct exams electronically, which requires an automated assessment system. Although it is easy to develop an automated assessment system for objective questions. However, subjective questions require answers comprised of free text and are harder to automatically assess since grading them needs to semantically compare the students’ answers with the correct ones. In this paper, we present an automatic short answer grading metho

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