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THEEXPOSURE OF BAGHDAD SLUM RESIDENTS TO TELEVISION DRUG ADVERTISEMENTS AND ITS TRENDS: THEEXPOSURE OF BAGHDAD SLUM RESIDENTS TO TELEVISION DRUG ADVERTISEMENTS AND ITS TRENDS
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The advancement of science and technology in recent years has led to heavy and diversified production and thus market congestion in various goods and services; which led to an increase of competition among advertisers in order to meet the needs and wishes and to upgrade to the level of consumers. These upgrades have imposed an increase in the usage of the promotions, including advertising in terms of quantity and quality, to influence and persuade customers innovatively and creatively using all available mass media.

The research aims to identify the attitudes of residents of poor areas towards television advertisements for medicines, and the impact of those advertisements on them in terms of making purchase decisions. To achieve the objectives of the research, a stratified random sample (cluster sampling) was selected based on data and statistics taken from the Ministry of Planning (Central Statistical Organization) according to the criteria (governorate, district, district, alley) with a size of 482 males and females. The research has reached a set of results, the most important of which is that 73% of the surveyed sample confirmed that they took slimming drugs, which were identified through television advertisements, and that 54.6% of the sample confirmed that they sometimes believe in what is said about the capabilities of drugs that are announced on screens. TV.

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Publication Date
Mon Apr 19 2021
Journal Name
Bridge Maintenance, Safety, Management, Life-cycle Sustainability And Innovations
Flexure strengthening of concrete bridge girders with concavely curved soffit using near-surface-mounted CFRP bars
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Publication Date
Mon Jun 17 2019
Journal Name
Ibn Al-haitham Journal For Pure And Applied Sciences
Evaluating The Cumulative Line Spread Function For ZnSe Infrared Material In The Optical Design of Lenses
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The present research aims to study the efficiency of infrared material lenses compared with the glass material lenses by determining LSF and CLSF for perfect optical system having circular aperture, Arnorphous(1,2) material transmitting infrared radiation (AMTIR) is used for infrared window, lenses and prisms when transmission in the range of 1-14 pm is desired in application like thermal imaging, astronomical and forward looking infrared (FLIR), AMTIR is the low thermal change in refractive index 72 * 10-6 /C ° is an advantage in lenses design to prevent defocussing.

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Publication Date
Wed May 10 2017
Journal Name
Ibn Al-haitham Journal For Pure And Applied Sciences
Adsorption of Thymol From Aqueous Solution Using Granulated Surfactant Initiated Modified Bentonite via Packed Column Method
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    The adsorption study of thymol, was carried out at (25±0.1) °C, using granulated surfactant modified Iraqi Na – montmorillonite clay (initiated modified bentonite); in a down-flow packed column, the modified mineral was characterized by FT-IR spectroscopy.  A linear calibration graph for thymol was obtained, which obey Beer's law in the concentration range of 5-50 mg/L at 274 nm against reagent blank. Single-factor-at-a-time approach; showed that the equilibrium time required for complete adsorption was 45 minute with flow rate (4.0drop/ mint). The adsorption of thymol increased with rising pH of the adsorbate solution, increase of solute uptake when  the initial adsor

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Publication Date
Sun Sep 29 2019
Journal Name
Iraqi Journal Of Science
Evaluation the Effect of Bio-Fertilization on Some Wheat (Triticum Aestivum) Growth Parameters under Drought Conditions
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       Field experiment was conducted during 2018- 2019 in loam soil at the research field of the Department of Biology, College of Science, Baghdad University, Baghdad, Iraq, to study the effect of bio-fertilizers and two levels of chemical fertilization ( 50% and 100%) in some agronomic traits of wheat Triticum aestivum L. cultivar IPA 99  by the genus Azotobacter chroococum and AMF Glomus mosseae singly or in combination under drought condition. The experimental design was a Completely Randomized Block Design (CRBD)with three replications. The results revealed that the application of bio-fertilizers reduced the negative impacts of water deficit. However, &nbsp

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Publication Date
Tue Jan 30 2018
Journal Name
Iraqi Journal Of Science
Formation Evaluation by using Well Logging of Mishrif Formation in the Noor Oil Field, , Southeast Iraq
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Mishrif Formation regards one of the most important reservoirs in Iraq. Well logging represents one of the most important tool in the formation evaluation. According to the Petrophysical properties that have been gotten from well logging, Mishrif Formation in terms of reservoirs units, consist of several reservoirs units. Major reservoirs units divided into three reservoir units,MA,MB&MC. Each of these major units divided into minor reservoirs units (MB11,MB12,MC2&MC3).MB major reservoir units represent the best reservoir unit. These reservoirs units separated by cap rocks(mainly tight limestone)(CR1,CR2,CR3,CR4,CR5,CR6,and CR7).CPI were demonstrated for all wells.Hydrocarbon saturation vs.

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Publication Date
Mon Mar 08 2021
Journal Name
Baghdad Science Journal
the aspect of the radiation superposed on the soliton pulse propagated in single mode optical fiber
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the first part of the research involves investigate the aspect of the radiation superposed on the one bright soliton pulse propagated on ideal single mode

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Publication Date
Wed Feb 08 2023
Journal Name
Iraqi Journal Of Science
Magnetic Field Effect on the Characteristics of Large-Volume Glow Discharge in Argon at Low Pressure
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The magnetic field effect on the current-voltage characteristic curves of glow discharge in argon at low pressures has been experimentally investigated. The electrical discharge was ignited in a stainless steel tapered chamber of a nominal volume of 0.5m3 immersed inside a water-cooled coil capable of delivering a magnetic field of strength B of up to 0.42T. Three water-cooled electrodes were inserted into the chamber up to a point where their tips were 20cm away from the surface of the central column of the chamber. An enhancement of the electric field configuration within the region of the electrode assembly was performed by threading one of the electrodes with stainless circular discs(80mm and 140mm in diameter) in various forms(attac

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Publication Date
Fri Dec 23 2022
Journal Name
Iraqi Journal Of Pharmaceutical Sciences ( P-issn 1683 - 3597 E-issn 2521 - 3512)
Sensitive Cloud Point Extraction Method for the Determination of Isoxsuprine Hydrochloride in Pharmaceutical forms using Spectrophotometry
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      A simple and highly sensitive cloud point extraction process was suggested for preconcentration of micrograms amount of isoxsuprine hydrochloride (ISX) in pure and pharmaceutical samples. After diazotization coupling of ISX with diazotized sulfadimidine in alkaline medium, the azo-dye product quantitatively extracted into the Triton X-114 rich phase, dissolved in ethanol and determined spectrophotometrically at 490 nm. The suggested reaction was studied with and without extraction and simple comparison between the batch and CPE methods was achieved. Analytical variables including concentrations of reagent, Triton X-114 and base, incubated temperature, and time were carefully studied. Under the selected opti

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Publication Date
Thu Mar 30 2023
Journal Name
Iraqi Journal Of Science
Enhancement of prodigiosin production by Serratia marcescens S23 via introducing microbial elicitor cells into culture medium
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The present study was designed to investigate the possibility of exploiting the interspecies interaction of microbial cells in order to enhance the production of prodigiosin by local isolate S. marcescens S23. Prodigiosin is a promising drug owing to its characteristics of antibacterial, antifungal, immunosuppressive and anticancer activities. S. marcescens S23 was isolated from soil sample and already recognized via morphological, biochemical and molecular identification process. The first step was to detect the optimal conditions for maximum prodigiosin production using chemically defined liquid medium. The results revealed that the optimal conditions for prodigiosin production were sucrose as carbon source; peptone as nitrogen source;

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Publication Date
Tue Jun 01 2021
Journal Name
Journal Of Engineering
Experimental Investigation of a Single Basin -Single Slope Solar Still Coupled with Evacuated Tube Solar Collector
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This work is an experimental investigation for single basin-single slope solar still coupled with an evacuated tube solar collector. The work is carried out under the climatic conditions of Baghdad city (33.2456º North and East latitude, 44.3337º longitude) through certain days of the months of the year 2019 to study the impact of using evacuated tube solar collector on the daily productivity and efficiency under the outdoors climatic conditions. It was found that using the evacuated tube solar collector increase daily productivity from 2.175 kg/  to 2.95 kg/ for 9 hours (35.63 %) for clear days, also an enhancement about 10.97 % in daily efficiency.

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