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EXPOSURE TO TELEVISION PROMOTION OF PHARMACEUTICAL PRODUCTS AND TRENDS TOWARDS THEM / FIELD RESEARCH FOR A SAMPLE OF THE AUDIENCE IN THE CITY OF BAGHDAD: EXPOSURE TO TELEVISION PROMOTION OF PHARMACEUTICAL PRODUCTS AND TRENDS TOWARDS THEM / FIELD RESEARCH FOR A SAMPLE OF THE AUDIENCE IN THE CITY OF BAGHDAD
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A field study was conducted on a sample of the public in Baghdad to study the audience's exposure to the television promotion of pharmaceutical products and their trends in order to determine the rate of exposure of the public to the television promotion of pharmaceutical products according to the theory of uses and rumors and to determine the public's attitudes towards television promotion of pharmaceutical products. A survey of (25) a questions was distributed to a sample of the audience of 150 people. The statistical program SPSS was used to unload the data and for the calculation of frequencies and percentages and correlation coefficients. The research reached several results, Most importantly, the television promotion is well received by the public, due to the fact that the means of television promotion is the most attractive means for its publicity and advertisements for medicines. Also, the sample trends formed towards the television promotion of pharmaceutical products were of high responses indicating the good impact of programs to promote medicines to the public in various sectors. From results, it was proven the first assumption that there was a significant correlation between the demographic variables (gender and age) except for the educational level, which gave a non-D indicator to the level of exposure to the TV promotion of the pharmaceutical products and the existence of statistically significant differences in the effect of the TV promotion of pharmaceutical products.

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Publication Date
Wed Jan 21 2026
Journal Name
Tikrit Journal Of Administration And Economics Sciences
دور تكلفة الانتاج الانظف في تحقيق الميزة التنافسية المستدامة
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يهدف البحث إلىبيان دور الانتاج الانظف وتأثير تطبيقه على تكاليف الوحدة الاقتصادية وادواته وتقنياته التي تساهم في دعم الميزة التنافسية المستدامة

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Publication Date
Tue Sep 27 2022
Journal Name
Arab Science Heritage Journal
اهمية المنهج القرآني في تخطيط المعالم العلمية للشخصية الاسلامية
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Human wealth is the most valuable wealth on the face of the earth, and building the intellectual, cultural and scientific human being is the greatest process carried out by all religions and philosophies at all times, and the divine law aimed at reforming the earth, including in order to preserve this great wealth, and to preserve its existential and qualitative entity.

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Publication Date
Tue Sep 27 2022
Journal Name
Arab Science Heritage Journal
اهمية المنهج القرآني في تخطيط المعالم العلمية للشخصية الاسلامية
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Human wealth is the most valuable wealth on the face of the earth, and building the intellectual, cultural and scientific human being is the greatest process carried out by all religions and philosophies at all times, and the divine law aimed at reforming the earth, including in order to preserve this great wealth, and to preserve its existential and qualitative entity

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Publication Date
Mon Jan 01 2018
Journal Name
مجلة دراسات محاسبية ومالية
إدارة المخاطر في الوحدات الإقتصادية الصناعية بإستعمال مخطط باريتو
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إدارة المخاطر في الوحدات الإقتصادية الصناعية بإستعمال مخطط باريتو

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Publication Date
Sat Jun 18 2022
Journal Name
Al-academy
التنوع الشكلي والتقني في زخارف صندوق ومشبك الحضرة الكاظمية
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تعد التنوعات الشكلية والتقنية الزخرفية بأنواعها (هندسية ،نباتية، نصية خطية) مرتكزا أساسيا في تصميم العديد من المنجزات الثابتة والمنقولة فاستخدامها في العتبات المقدسة الإسلامية أظهر قابليتها الإبداعية من خلال تصاميمها لما تتمتع به من تنوعات شكلية ذات سمة تزيينية تم تنظيمها على وفق تصميم يعبر عن العقائد الدينية الإسلامية والتقاليد الفنية الأصيلة الموظفة في صندوق ومشبك الحضرة الكاظمية بما يمثل
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Publication Date
Mon Jul 22 2019
Journal Name
Arab Science Heritage Journal
رؤية حضارية لمناهج الفكر الفلسفي واتجاهاته في المشرق الإسلامي
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This research involves the civilized vision of the trends and approaches of philosophical thought in the Islamic Orient, whose objectives were to show Islamic philosophy and the pioneers of thought in it and the most important products that crystallized after its emergence in the Islamic world

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Publication Date
Sat Feb 02 2019
Journal Name
Journal Of The College Of Education For Women
دراسة تاريخية للمجتمع الاسلامي في كتاب البصائر والذخائر للتوحيدي
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Publication Date
Wed Dec 20 2023
Journal Name
Arab Science Heritage Journal
التحليل الداللي للكلمات المستبدلة في سورتي المؤمنون و النور
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The words in the Holy Qur’an are distinguished by the
accuracy of expression, their elegance, the lightness of their
performance, the harmony of their timbre, as well as the ease of
their pronunciation. We find the coarse words in which the
movement of sounds and the hesitation of the soul are mixed, as
it was distinguished by the abundance of its words indicating the
same meaning without a phenomenon that the reader or the
listener notices

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Publication Date
Sun Oct 21 2018
Journal Name
Arab Science Heritage Journal
قراءة قراءة في القواعد الإعلالية وأثـــرها فـــي بـــنــيــة الكلمة
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this research talks about the weakness that had happened in the construction of the sentences which effected on the syntactic meaning . it considers an important problems faced the languages .

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Publication Date
Mon Apr 29 2019
Journal Name
Arab Science Heritage Journal
توظيف شخصيات التراث الديني في شعر أديب کمال الدين
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 Using religious characters which come from religion is a significant means that poets applied in their texts. The Iraqi poet Adib Kamal Aldin applied religious characters as an active means helping the theme of the text and playing a great role in expanding the meanings and their implications in the text. 

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