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EXPOSURE TO TELEVISION PROMOTION OF PHARMACEUTICAL PRODUCTS AND TRENDS TOWARDS THEM / FIELD RESEARCH FOR A SAMPLE OF THE AUDIENCE IN THE CITY OF BAGHDAD: EXPOSURE TO TELEVISION PROMOTION OF PHARMACEUTICAL PRODUCTS AND TRENDS TOWARDS THEM / FIELD RESEARCH FOR A SAMPLE OF THE AUDIENCE IN THE CITY OF BAGHDAD
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A field study was conducted on a sample of the public in Baghdad to study the audience's exposure to the television promotion of pharmaceutical products and their trends in order to determine the rate of exposure of the public to the television promotion of pharmaceutical products according to the theory of uses and rumors and to determine the public's attitudes towards television promotion of pharmaceutical products. A survey of (25) a questions was distributed to a sample of the audience of 150 people. The statistical program SPSS was used to unload the data and for the calculation of frequencies and percentages and correlation coefficients. The research reached several results, Most importantly, the television promotion is well received by the public, due to the fact that the means of television promotion is the most attractive means for its publicity and advertisements for medicines. Also, the sample trends formed towards the television promotion of pharmaceutical products were of high responses indicating the good impact of programs to promote medicines to the public in various sectors. From results, it was proven the first assumption that there was a significant correlation between the demographic variables (gender and age) except for the educational level, which gave a non-D indicator to the level of exposure to the TV promotion of the pharmaceutical products and the existence of statistically significant differences in the effect of the TV promotion of pharmaceutical products.

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Publication Date
Wed Dec 19 2018
Journal Name
Journal Of Planner And Development
دور الفضاء الحضري في استدامة النظام البيئي والاجتماعي
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Publication Date
Mon Jun 12 2017
Journal Name
Arab Science Heritage Journal
الوطن والدولة في فكر السيد محمد بحر العلوم
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Publication Date
Sat Feb 01 2025
Journal Name
مجلة الفارابي للعلوم الإنسانية
دراسة تحليلية لترجمة المسكوكات اللغوية في الصحافة الاسبانية
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دراسة تحليلية لترجمة المسكوكات اللغوية في الصحافة الاسبانية.

Publication Date
Mon Jul 22 2019
Journal Name
Arab Science Heritage Journal
تطورُ د راسةِ الهمزةِ وكتابتُها في المرحمةِ الإعداديّة
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يُعنى هذا البحث بمهارة د  راسة وكتابة الهمزة التي تعدّ , برغم كثرة محاولات تيسيرها من
أعقد المسائل المتعمقة بقواعد الإملاء في الكتابة العربية

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Publication Date
Wed Sep 01 2010
Journal Name
Journal Of Economics And Administrative Sciences
أنتاج الفقر في الدول النامية بين المفهوم والأسباب
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The poverty in the developing countries is output to under development as we consider welfare, where as when the poverty disappear that produced be the general development . Historically, in our countries, the underdevelopment is the result of colonialism period and what is associated with it of transferring the surplus abroad  and the disorder of production structure.  And at the present  time, the poverty is reproduced and aggravated in the last years as a result of many  internal and external reasons.Today, poverty is associated in many forms with the poverty previously.

 

المقدمة

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Publication Date
Wed Feb 01 2006
Journal Name
Political Sciences Journal
اشكالية الطائفية السياسية في العراق بين الاستمرارية والانكفائية
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اشكالية الطائفية السياسية في العراق بين الاستمرارية والانكفائية

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Publication Date
Thu Jul 16 2020
Journal Name
مجلة حمورابي
انعكاسات تطور القوة المعلوماتية الامريكية في البيئة الداخلية
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The global globalization the world is experiencing has enabled international actors—states, international governmental and non-governmental organizations, such as liberation movements, international social movements, and even terrorist organizations—to use cyber power to achieve their goals. Therefore, this study discusses the impact of information power on the domestic environment of the United States.

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Publication Date
Sun Dec 02 2018
Journal Name
Arab Science Heritage Journal
عمارة عمارة القلاع وتخطيطها في العراق (دراسة مقارنة)
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This paper shed light on castles in Iraq through Othman reign to know their sorts , and studying planning concentrating on the nature of architecture , this is a serious trying to study and important  side of military architecture in Iraq with its reasons of building them which had related with political, military , social ,and economical circumstances of country . 

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Publication Date
Thu Aug 27 2020
Journal Name
Arab Science Heritage Journal
بلاد ما وراء النهر في كتب الرحالة والجغرافيين
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Land beyond the river has the attention of historians, especially travelers and geographers of its various regions under the Islamic Arab state. They antedate the social and economic aspects, including agriculture, industry and trade in their products and goods to other countries and urbanism, which we will address in our research

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Publication Date
Tue Jan 01 2008
Journal Name
Journal Of Educational And Psychological Researches
اثرالتعلم باللعب في السلوك العدواني لدى اطفال الروضه
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يستهدف البحث التعرف على اهمية التعلم باللعب لاطفال رياض الاطفال وانعكاساتها على تعديل سلوكهم، حيث ان اللعب هو دنيا الطفل المليئة بالمتعة والاستطلاع والاستكشاف، كما ان اللعب بالنسبة للاطفال يمثل لهم الحياة بكل ما فيها من معنى.

وفي الوقت نفسه اللعب هو وسيلة من وسائل الضبط والتوجيه للتعامل مع سلوك الاطفال، فمن خلال اللعب نستكشف النبوغ والتفوق منذ وقت مبكر، حيث ان التعلم باللعب يمثل حاجة حيو

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