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ELEMENTS OF MARKETING MIX AND THEIR ROLE IN CONSUMER PERCEPTION OF BRAND IMAGE: A SURVEY OF SAMPLE OPINIONS FROM CONSUMERS OF ENIEM BRAND IN THE ALGERIAN MARKET.: ELEMENTS OF MARKETING MIX AND THEIR ROLE IN CONSUMER PERCEPTION OF BRAND IMAGE: A SURVEY OF SAMPLE OPINIONS FROM CONSUMERS OF ENIEM BRAND IN THE ALGERIAN MARKET.
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The current research aimed to analyze the importance, correlation and the effect of independent variables represented by marketing variables on the dependent variable represented by local brand, through taking ENIEM as a model for this study, which represents a sensitive sector for the Algerian consumer. The results of the study evinced that the Algerian consumer has a positive image toward the brand ENIEM given marketing variables which has acquired considerable importance to this consumer. Also, the results of this study showed a statistically significant correlation between marketing variables and good perception toward the brand ENIEM, at the same time, the existence of a statistically significant effect for each of these variables on the perception of this brand. The study is concluded to make recommendations and propose a model for marketing factors contribute to improving local brand image and the application requirements of this model.

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Publication Date
Thu Apr 27 2017
Journal Name
Ibn Al-haitham Journal For Pure And Applied Sciences
Signature Verification Based on Moments Technique
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In this research we will present the signature as a key to the biometric authentication technique. I shall use moment invariants as a tool to make a decision about any signature which is belonging to the certain person or not. Eighteen voluntaries give 108 signatures as a sample to test the proposed system, six samples belong to each person were taken. Moment invariants are used to build a feature vector stored in this system. Euclidean distance measure used to compute the distance between the specific signatures of persons saved in this system and with new sample acquired to same persons for making decision about the new signature. Each signature is acquired by scanner in jpg format with 300DPI. Matlab used to implement this system.

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Publication Date
Mon Dec 01 2008
Journal Name
Journal Of Economics And Administrative Sciences
اختبار نسبة الامكان لاجل التساوي للمعلمات المحلية لـ لمجتمعات أسية مبنية على نوع لمراقبة العينات
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  • Epstein, B., and sobel , M. (1954)."Some Thearems Relevant to life Testing from an Exponential population" Annals of Mathematical Statistics, 25, 373 – 381 .
  • Epstein, B., and Tsao, C.K.(1953) "Some Tests Based on Order Observation From Two Exponential Populations" Annals of Mathematical Statistics , 24 , 458 – 466 .
  • Hogg, R.V. and Tonis, E,A. (1963), "An Iterated procedure for Testing the Equality of several Exponential Distributions" Journal of the American Statistical Association, 58 , 435 – 443.
  • Kumar, S. , and patel , H. I. (1971) "ATest for the Comparision of two Exponential Disributions" Technometrics , 13 , 183 – 189 .<
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Crossref
Publication Date
Sat Dec 01 2012
Journal Name
Iraqi Journal Of Physics
Wavelet compression for remotely sensed images
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Image compression is very important in reducing the costs of data storage transmission in relatively slow channels. Wavelet transform has received significant attention because their multiresolution decomposition that allows efficient image analysis. This paper attempts to give an understanding of the wavelet transform using two more popular examples for wavelet transform, Haar and Daubechies techniques, and make compression between their effects on the image compression.

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Publication Date
Sun Mar 29 2020
Journal Name
Iraqi Journal Of Chemical And Petroleum Engineering
Dissolving Precipitated Asphaltenes Inside Oil Reservoirs Using Local Solvents
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There are several oil reservoirs that had severe from a sudden or gradual decline in their production due to asphaltene precipitation inside these reservoirs. Asphaltene deposition inside oil reservoirs causes damage for permeability and skin factor, wettability alteration of a reservoir, greater drawdown pressure. These adverse changing lead to flow rate reduction, so the economic profit will drop. The aim of this study is using local solvents: reformate, heavy-naphtha and binary of them for dissolving precipitated asphaltene inside the oil reservoir. Three samples of the sand pack had been prepared and mixed with a certain amount of asphaltene. Permeability of these samples calculated before and after mixed with asphaltenes. Then, the

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Crossref
Publication Date
Sun Apr 30 2023
Journal Name
Iraqi Journal Of Science
Painterly Rendering by Using K-mean Segmentation
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    The problem statement discussed in this paper is a new technique for the presentation of painterly rendering that uses a K-mean segmentation to divide the input image into a set of regions (depending on the grayscale of the regions). Segmenting the input image helps users use different brush strokes and easily change the strokes' shape, size, or orientation for different regions. Every region is painted using different brush kinds. The properties of the brush strokes are chosen depending on the region's details. The brush stroke properties, such as size, color, shape, location, and orientation, are extracted from the source image using statistical tools. The number of regions is set up manually and depends on the input image. This

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Scopus Crossref
Publication Date
Wed Mar 28 2018
Journal Name
Iraqi Journal Of Science
Linear Polynomial Coding with Midtread Adaptive Quantizer
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In this paper, a hybrid image compression technique is introduced that integrates discrete wavelet transform (DWT) and linear polynomial coding. In addition, the proposed technique improved the midtread quantizer scheme once by utilizing the block based and the selected factor value. The compression system performance showed the superiority in quality and compression ratio compared to traditional polynomial coding techniques.

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Publication Date
Wed May 01 2019
Journal Name
Iraqi Journal Of Science
Remove Reflections using Bisquare Iterative Reweighted Least Square
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Reflections are ubiquitous effects in photos taken through transparent glass mediums, and represent a big problem in photography that impacts severely the performance of computer vision algorithms. Reflection removal is widely needed in daily lives with the prevalence of camera-equipped smart phones, and it is important, but it is a hard problem. This paper addresses the problem of reflection separation from two images taken from different viewpoints in front of a transparent glass medium, and proposes algorithm that exploits the natural image prior (gradient sparsity prior), and robust regression method to remove reflections. The proposed algorithm is tested on real world images, and the quantitative and visual quality comparisons were

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Publication Date
Mon Dec 06 2021
Journal Name
Iraqi Journal Of Science
Images Compression Using Bezier curve with Ridgelet Transform
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The data compression is a very important process in order to reduce the size of a large data to be stored or transported, parametric curves such that Bezier curve is a suitable method to return gradual change and mutability of this data. Ridghelet transform solve the problems in the wavelet transform and it can compress the image well but when it uses with Bezier curve, the equality of compressed image become very well. In this paper, a new compression method is proposed by using Bezier curve with Ridgelet transform on RGB images. The results showed that the proposed method present good performance in both subjective and objective experiments. When the PSNR values equal to (34.2365, 33.4323 and 33.0987), they were increased in the propos

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Publication Date
Tue Apr 02 2024
Journal Name
Al-iraqia Journal Of Scientific Engineering Research
Prioritise Five Tafseer Translators Using Clustering Technique for Surah Al-Baqarah
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Crossref
Publication Date
Thu Mar 09 2017
Journal Name
Ibn Al-haitham Journal For Pure And Applied Sciences
Images Segmentation Based on Fast Otsu Method Implementing on Various Edge Detection Operators
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The present work aims to study the effect of using an automatic thresholding technique to convert the features edges of the images to binary images in order to split the object from its background, where the features edges of the sampled images obtained from first-order edge detection operators (Roberts, Prewitt and Sobel) and second-order edge detection operators (Laplacian operators). The optimum automatic threshold are calculated using fast Otsu method. The study is applied on a personal image (Roben) and a satellite image to study the compatibility of this procedure with two different kinds of images. The obtained results are discussed.

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