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ELEMENTS OF MARKETING MIX AND THEIR ROLE IN CONSUMER PERCEPTION OF BRAND IMAGE: A SURVEY OF SAMPLE OPINIONS FROM CONSUMERS OF ENIEM BRAND IN THE ALGERIAN MARKET.: ELEMENTS OF MARKETING MIX AND THEIR ROLE IN CONSUMER PERCEPTION OF BRAND IMAGE: A SURVEY OF SAMPLE OPINIONS FROM CONSUMERS OF ENIEM BRAND IN THE ALGERIAN MARKET.
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The current research aimed to analyze the importance, correlation and the effect of independent variables represented by marketing variables on the dependent variable represented by local brand, through taking ENIEM as a model for this study, which represents a sensitive sector for the Algerian consumer. The results of the study evinced that the Algerian consumer has a positive image toward the brand ENIEM given marketing variables which has acquired considerable importance to this consumer. Also, the results of this study showed a statistically significant correlation between marketing variables and good perception toward the brand ENIEM, at the same time, the existence of a statistically significant effect for each of these variables on the perception of this brand. The study is concluded to make recommendations and propose a model for marketing factors contribute to improving local brand image and the application requirements of this model.

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Publication Date
Mon Dec 06 2021
Journal Name
Iraqi Journal Of Science
Images Compression Using Bezier curve with Ridgelet Transform
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The data compression is a very important process in order to reduce the size of a large data to be stored or transported, parametric curves such that Bezier curve is a suitable method to return gradual change and mutability of this data. Ridghelet transform solve the problems in the wavelet transform and it can compress the image well but when it uses with Bezier curve, the equality of compressed image become very well. In this paper, a new compression method is proposed by using Bezier curve with Ridgelet transform on RGB images. The results showed that the proposed method present good performance in both subjective and objective experiments. When the PSNR values equal to (34.2365, 33.4323 and 33.0987), they were increased in the propos

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Publication Date
Tue Apr 02 2024
Journal Name
Al-iraqia Journal Of Scientific Engineering Research
Prioritise Five Tafseer Translators Using Clustering Technique for Surah Al-Baqarah
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Publication Date
Thu Mar 09 2017
Journal Name
Ibn Al-haitham Journal For Pure And Applied Sciences
Images Segmentation Based on Fast Otsu Method Implementing on Various Edge Detection Operators
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The present work aims to study the effect of using an automatic thresholding technique to convert the features edges of the images to binary images in order to split the object from its background, where the features edges of the sampled images obtained from first-order edge detection operators (Roberts, Prewitt and Sobel) and second-order edge detection operators (Laplacian operators). The optimum automatic threshold are calculated using fast Otsu method. The study is applied on a personal image (Roben) and a satellite image to study the compatibility of this procedure with two different kinds of images. The obtained results are discussed.

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Publication Date
Thu Feb 28 2019
Journal Name
Iraqi Journal Of Science
Key Generator to Encryption Images Based on Chaotic Maps
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It is known that images differ from texts in many aspects, such as high repetition and correlation, local structure, capacitance characteristics and frequency. As a result, traditional encryption methods can not be applied to images. In this paper we present a method for designing a simple and efficient messy system using a difference in the output sequence. To meet the requirements of image encryption, we create a new coding system for linear and nonlinear structures based on the generation of a new key based on chaotic maps.

The design uses a kind of chaotic maps including the Chebyshev 1D map, depending on the parameters, for a good random appearance. The output is a test in several measurements, including the complexity of th

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Publication Date
Wed Mar 28 2018
Journal Name
Iraqi Journal Of Science
Remove Reflection Using Wavelet transformation Estimation
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     Improving the performance of visual computing systems is achieved by removing unwanted reflections from a picture captured in front of a glass. Reflection and transmission layers are superimposed in a linear form at the reflected photographs. Decomposing an image into these layers is often a difficult task. Plentiful classical separation methods are available in the literature which either works on a single image or requires multiple images. The major step in reflection removal is the detection of reflection and background edges. Separation of the background and reflection layers is depended on edge categorization results. In this paper a wavelet transform is used as a prior estimation of background edges to sepa

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Publication Date
Wed May 01 2019
Journal Name
Iraqi Journal Of Science
Optical Images Fusion Based on Linear Interpolation Methods
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Merging images is one of the most important technologies in remote sensing applications and geographic information systems. In this study, a simulation process using a camera for fused images by using resizing image for interpolation methods (nearest, bilinear and bicubic). Statistical techniques have been used as an efficient merging technique in the images integration process employing different models namely Local Mean Matching (LMM) and Regression Variable Substitution (RVS), and apply spatial frequency techniques include high pass filter additive method (HPFA).  Thus, in the current research, statistical measures have been used to check the quality of the merged images. This has been carried out by calculating the correlation a

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Publication Date
Thu Sep 30 2021
Journal Name
Iraqi Journal Of Science
Copy Move Forgery Detection Using Forensic Images
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     Digital images are open to several manipulations and dropped cost of compact  cameras and mobile phones due to the robust image editing tools. Image credibility is therefore become doubtful, particularly where photos have power, for instance, news reports and insurance claims in a criminal court. Images forensic methods therefore measure the integrity of image  by apply different highly technical methods established in literatures. The present work deals with copy move forgery images of Media Integration and Communication Center Forgery (MICC-F2000) dataset for detecting and revealing the areas that have been tampered portion in the image, the image is sectioned into non overlapping blocks using Simple

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Crossref (4)
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Publication Date
Fri Jun 29 2018
Journal Name
Journal Of The College Of Education For Women
Audio Classification Based on Content Features
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Audio classification is the process to classify different audio types according to contents. It is implemented in a large variety of real world problems, all classification applications allowed the target subjects to be viewed as a specific type of audio and hence, there is a variety in the audio types and every type has to be treatedcarefully according to its significant properties.Feature extraction is an important process for audio classification. This workintroduces several sets of features according to the type, two types of audio (datasets) were studied. Two different features sets are proposed: (i) firstorder gradient feature vector, and (ii) Local roughness feature vector, the experimentsshowed that the results are competitive to

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Publication Date
Sat Apr 20 2024
Journal Name
Baghdad Science Journal
طريقة مقترحة لتغيير حجم الصورة باستخدام منحني Bezier
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عملية تغيير حجم الصورة في مجال معالجة الصور باستخدام التحويلات الهندسية بدون تغيير دقة الصورة تعرف ب image scaling  او image resizing. عملية تغيير حجم الصورة لها تطبيقات واسعة في مجال الحاسوب والهاتف النقال والاجهزة الالكترونية الاخرى. يقترح هذا البحث طريقة لتغيير حجم الصورة باستخدام المعادلات الخاصة بمنحني Bezier وكيفية الحصول على افضل نتائج. تم استخدام Bezier curve في اعمال سابقة في مجالات مختلفة ولكن في هذا البحث تم استخد

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Publication Date
Sun Sep 03 2017
Journal Name
Baghdad Science Journal
Scale-Invariant Feature Transform Algorithm with Fast Approximate Nearest Neighbor
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There is a great deal of systems dealing with image processing that are being used and developed on a daily basis. Those systems need the deployment of some basic operations such as detecting the Regions of Interest and matching those regions, in addition to the description of their properties. Those operations play a significant role in decision making which is necessary for the next operations depending on the assigned task. In order to accomplish those tasks, various algorithms have been introduced throughout years. One of the most popular algorithms is the Scale Invariant Feature Transform (SIFT). The efficiency of this algorithm is its performance in the process of detection and property description, and that is due to the fact that

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Scopus (3)
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