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ELEMENTS OF MARKETING MIX AND THEIR ROLE IN CONSUMER PERCEPTION OF BRAND IMAGE: A SURVEY OF SAMPLE OPINIONS FROM CONSUMERS OF ENIEM BRAND IN THE ALGERIAN MARKET.: ELEMENTS OF MARKETING MIX AND THEIR ROLE IN CONSUMER PERCEPTION OF BRAND IMAGE: A SURVEY OF SAMPLE OPINIONS FROM CONSUMERS OF ENIEM BRAND IN THE ALGERIAN MARKET.
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The current research aimed to analyze the importance, correlation and the effect of independent variables represented by marketing variables on the dependent variable represented by local brand, through taking ENIEM as a model for this study, which represents a sensitive sector for the Algerian consumer. The results of the study evinced that the Algerian consumer has a positive image toward the brand ENIEM given marketing variables which has acquired considerable importance to this consumer. Also, the results of this study showed a statistically significant correlation between marketing variables and good perception toward the brand ENIEM, at the same time, the existence of a statistically significant effect for each of these variables on the perception of this brand. The study is concluded to make recommendations and propose a model for marketing factors contribute to improving local brand image and the application requirements of this model.

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Publication Date
Tue Sep 29 2020
Journal Name
Iraqi Journal Of Science
Mixed Implicit Galerkin – Frank Wolf, Gradient and Gradient Projection Methods for Solving Classical Optimal Control Problem Governed by Variable Coefficients, Linear Hyperbolic, Boundary Value Problem
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This paper deals with testing a numerical solution for the discrete classical optimal control problem governed by a linear hyperbolic boundary value problem with variable coefficients. When the discrete classical control is fixed, the proof of the existence and uniqueness theorem for the discrete solution of the discrete weak form is achieved. The existence theorem for the discrete classical optimal control and the necessary conditions for optimality of the problem are proved under suitable assumptions. The discrete classical optimal control problem (DCOCP) is solved by using the mixed Galerkin finite element method to find the solution of the discrete weak form (discrete state). Also, it is used to find the solution for the discrete adj

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Publication Date
Thu Jul 20 2023
Journal Name
Ibn Al-haitham Journal For Pure And Applied Sciences
Synthesis, Characterization and Biological Activity Study for Some New Metals Complexes with (3Z,3'E)-3,3'-(((2E,5E)-hexane-2,5-diylidene)bis(hydrazine-2,1-diylidene))bis(indolin-2-one)
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Our recent work displays the successful preparation of Schiff_bases that carried out between hexane-2,5-dione and 2 moles of (Z)-3-hydrazineylideneindolin-2-one forming in Schiff-bases-(L), Which in turn allowed combining with each of the next metal ions: (M2+) = Ni, Mn, Zn, Cu and Co forming complexes_ in high stability. The formation of resulting Schiff_ bases (L) is detected spectrally using LC_Mss which gave approximately matching results with theoretical incomes, 1HNMR proves the founding of doublet signal of (2H) for 2NH, FTIR indicates the occurrence of two interfered imine bands and UV-VIS mean is also indecates the formation of ligand. On the other hand, complexes-based-Schiff were characterized using the s

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Publication Date
Mon Jan 01 2024
Journal Name
Computers, Materials & Continua
Improving Video Watermarking through Galois Field <i>GF</i>(2<sup>4</sup>) Multiplication Tables with Diverse Irreducible Polynomials and Adaptive Techniques
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Publication Date
Mon Aug 01 2022
Journal Name
Baghdad Science Journal
Optimized Artificial Neural network models to time series
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        Artificial Neural networks (ANN) are powerful and effective tools in time-series applications. The first aim of this paper is to diagnose better and more efficient ANN models (Back Propagation, Radial Basis Function Neural networks (RBF), and Recurrent neural networks) in solving the linear and nonlinear time-series behavior. The second aim is dealing with finding accurate estimators as the convergence sometimes is stack in the local minima. It is one of the problems that can bias the test of the robustness of the ANN in time series forecasting. To determine the best or the optimal ANN models, forecast Skill (SS) employed to measure the efficiency of the performance of ANN models. The mean square error and

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Publication Date
Sat Aug 17 2019
Journal Name
Journal Of Economics And Administrative Sciences
الجزائر بين محاولتين من أجل التنمية: شروط النجاح وأسباب الإخفاق
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سجلت الدولة الجزائرية محاولتين من أجل التنمية، بهما أرادت القضاء على كل مخلفات الاستعمار الفرنسي، من فقر وجهل وأمراض وحرمان من أبسط ضرورات الحياة، كما عملت جاهدة على أن تكون دولة لها مكانة في صفوف الدول الصاعدة على الأقل، لما حباها الله من موارد مادية ومالية وبشرية، وموقع جيو استراتيجي، قلت مثيلة في العالم، بالنسبة لمساحتها الجغرافية الكبيرة وتنوع تضاريسها الطبيعية، وترتيبها المتقدم في الطا

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Publication Date
Sun Jul 07 2013
Journal Name
Journal Of Educational And Psychological Researches
صورة الذات وعلاقتها بالاكتئاب لدى كبار السن
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The research aims at:- 1- Measuring the self-image of the elderly. 2- Measuring the depression of the elderly. 3- Knowing the statistically difference of the self-image to the elderly due to variables like (the gender , martial status and place of residency). 4- Knowing the statistically difference of the depression of the elderly due to (the gender , martial status and place of residency). 5- Knowing the relationship between the self-image and depression of the elderly. To reach to the aims of the research , the researcher built a tool to measure self-image and other to measure the psychological disorders for elderly , and after investigation of their validity and reliability he applied them on a random sample of elderly (their number w

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Publication Date
Sun May 17 2020
Journal Name
Iraqi Journal Of Science
Lotka-Volterra Model with Prey-Predators Food Chain
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In this work, we consider a modification of the Lotka-Volterra food chain model of three species, each of them is growing logistically. We found that the model has eight equilibrium points, four of them always exist, while the rest exist under certain conditions. In terms of stability, we found that the system has five unstable equilibrium points, while the rest points are locally asymptotically stable under certain satisfying conditions. Finally, we provide an example to support the theoretical results.

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Publication Date
Tue Sep 29 2020
Journal Name
Iraqi Journal Of Science
Ultrasound Images Registration Based on Optimal Feature Descriptor Using Speeded Up Robust Feature
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Image registration plays a significant role in the medical image processing field. This paper proposes a development on the accuracy and performance of the Speeded-Up Robust Surf (SURF) algorithm to create Extended Field of View (EFoV) Ultrasound (US) images through applying different matching measures. These measures include Euclidean distance, cityblock distance, variation, and correlation in the matching stage that was built in the SURF algorithm. The US image registration (fusion) was implemented depending on the control points obtained from the used matching measures. The matched points with higher frequency algorithm were proposed in this work to perform and enhance the EFoV for the US images, since the maximum accurate matching po

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Publication Date
Sat Mar 01 2008
Journal Name
Iraqi Journal Of Physics
Adaptive Smoothing Technique for Remotely Sensed Images Enhancement
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Spatial and frequency domain techniques have been adopted in this search. mean
value filter, median filter, gaussian filter. And adaptive technique consists of
duplicated two filters (median and gaussian) to enhance the noisy image. Different
block size of the filter as well as the sholding value have been tried to perform the
enhancement process.

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Publication Date
Wed Dec 30 2015
Journal Name
Al-kindy College Medical Journal
Inguinal hernia repair under local anaesthesia
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Background: For various reasons, inguinal hernia repair under local anaesthesia is not well accepted to both patients and surgeons. The patients fear from pain and surgeons need full relaxation and co-operation to do successful hernia repairMethods: purpose of this study is to evaluate the effectiveness of local anaesthesia in inguinal hernia repair.prospective study was made from January 2011-0ctober 2013 , on a total of 50 patients with inguinal hernia operated on under local anaesthesia. Patients were selected primarily on the basis of their willingness to accept the procedure after the technique was described to them.Results: In this study 50 patient and 58 herniorrhaphies done for them during a period of about 34months were evaluate

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