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ELEMENTS OF MARKETING MIX AND THEIR ROLE IN CONSUMER PERCEPTION OF BRAND IMAGE: A SURVEY OF SAMPLE OPINIONS FROM CONSUMERS OF ENIEM BRAND IN THE ALGERIAN MARKET.: ELEMENTS OF MARKETING MIX AND THEIR ROLE IN CONSUMER PERCEPTION OF BRAND IMAGE: A SURVEY OF SAMPLE OPINIONS FROM CONSUMERS OF ENIEM BRAND IN THE ALGERIAN MARKET.
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The current research aimed to analyze the importance, correlation and the effect of independent variables represented by marketing variables on the dependent variable represented by local brand, through taking ENIEM as a model for this study, which represents a sensitive sector for the Algerian consumer. The results of the study evinced that the Algerian consumer has a positive image toward the brand ENIEM given marketing variables which has acquired considerable importance to this consumer. Also, the results of this study showed a statistically significant correlation between marketing variables and good perception toward the brand ENIEM, at the same time, the existence of a statistically significant effect for each of these variables on the perception of this brand. The study is concluded to make recommendations and propose a model for marketing factors contribute to improving local brand image and the application requirements of this model.

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Publication Date
Tue Feb 06 2018
Journal Name
International Journal Of Gynecology And Obstetrics
FIGO consensus guidelines on placenta accreta spectrum disorders: Prenatal diagnosis and screening
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Recent population studies have shown that placenta accreta spectrum (PAS) disorders remain undiagnosed before delivery in half to two-thirds of cases. In a series from specialist diagnostic units in the USA, around one-third of cases of PAS disorders were not diagnosed during pregnancy. Maternal

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Scopus (258)
Scopus
Publication Date
Sun Mar 04 2018
Journal Name
Iraqi Journal Of Science
Assessment of ISNAG fluorimeter (Total fluorescence measurements at+ 90° & - 90° using four solar cell on each side for 100mm distance at 2mm path length) with well-known fluorescent molecules via CFIA
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Two well-known fluorescent molecules: fluorescein sodium salt (FSS) and 2,7-dichloro fluorescein (DCF) were tried to prove the efficiency, trustability and repeatability of ISNAG fluorimeter by using discrete and continuous flow injection analysis modes.A linear range of 0.002-1 mmol/L for FSS and 0.003-0.7 mmol/L was for DCF, with LOD 0.0018 mmol/L and 0.002 mmol/L for FSS and DCF respectively, were obtained for discrete mode of analysis. While the continuous mode gave a linear range of 0.002-0.7 mmol/L and 0.003-0.5 mmol/L for FSS and DCF respectively, the LOD were 0.0016mmol/L and 0.0018 mmol/L for FSS and DCF respectively. The results were compared with classical method at variable λex for both fluorescent molecules at 95

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Publication Date
Sat Sep 30 2023
Journal Name
Iraqi Journal Of Science
Comparing the Random Forest vs. Extreme Gradient Boosting using Cuckoo Search Optimizer for Detecting Arabic Cyberbullying
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   Cyberbullying is one of the major electronic problems, and it is not a new phenomenon. It was present in the traditional form before the emergence of social networks, and cyberbullying has many consequences, including emotional and physiological states such as depression and anxiety. Given the prevalence of this phenomenon and the importance of the topic in society and its negative impact on all age groups, especially adolescents, this work aims to build a model that detects cyberbullying in the comments on social media (Twitter) written in the Arabic language using Extreme Gradient Boosting (XGBoost) and Random Forest methods in building the models. After a series of pre-processing, we found that the accuracy of classification of t

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Scopus Crossref
Publication Date
Wed Jul 20 2022
Journal Name
Ibn Al-haitham Journal For Pure And Applied Sciences
The Classical Continuous Optimal Control for Quaternary Nonlinear Parabolic Boundary Value Problems with State Vector Constraints
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This paper aims to study the quaternary classical continuous optimal control problem consisting of the quaternary nonlinear parabolic boundary value problem, the cost function, and the equality and inequality constraints on the state and the control. Under appropriate hypotheses, it is demonstrated that the quaternary classical continuous optimal control ruling by the quaternary nonlinear parabolic boundary value problem has a quaternary classical continuous optimal control vector that satisfies the equality constraint and inequality state and control constraint. Moreover, mathematical formulation of the quaternary adjoint equations related to the quaternary state equations is discovered, and then the weak form of the quaternary adjoint

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Crossref
Publication Date
Sun Aug 01 2021
Journal Name
Journal Of Engineering
The Intelligent Auto-Tuning Controller Design Based on Dolphin Echo Location for Blood Glucose Monitoring System
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This paper presents an enhancement technique for tracking and regulating the blood glucose level for diabetic patients using an intelligent auto-tuning Proportional-Integral-Derivative PID controller. The proposed controller aims to generate the best insulin control action responsible for regulating the blood glucose level precisely, accurately, and quickly. The tuning control algorithm used the Dolphin Echolocation Optimization (DEO) algorithm for obtaining the near-optimal PID controller parameters with a proposed time domain specification performance index. The MATLAB simulation results for three different patients showed that the effectiveness and the robustness of the proposed control algorithm in terms of fast gene

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Crossref
Publication Date
Thu Feb 04 2016
Journal Name
Iraqi Journal Of Market Research And Consumer Protection
Economic losses caused by mole cricket Gryllotalpa gryllotalpa on some vegetable plants and agricultural crops: Economic losses caused by mole cricket Gryllotalpa gryllotalpa on some vegetable plants and agricultural crops
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The study was conducted to estimate the economic losses caused by insect mole cricket Gryllotalpa gryllotalpa on some agricultural crops and Potato tubers in collage of Agriculture- Abu Ghraib season 2012-2013. Study showed Mole cricket caused percentage of infestation in spring potato tubers variety Luciana reached to 11.61% and the percentage of loss in weight of tubers reached 18.88%. The study showed that addition of animal manure (organic fertilizer) to the soil when planting potatoes in the autumn increased the incidence of infestation and the number of tunnels caused by mole cricket which led to from increased economic losses. When matured potato tubers were left for a longer period in the soil percentage of infestation by mole cr

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Publication Date
Sun Mar 20 2005
Journal Name
الجامعة المستنصرية / كلية التربية الأساسية
اثر استخدام استراتيجية بوليا واستراتيجية التمثيل المعرفي في تحصيل واستبقاء مادة الرياضيات لدى طلبة المرحلة المتوسطة
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Publication Date
Fri Jun 30 2023
Journal Name
مجلة دراسات وبحوث التربية الرياضية
تأثير تدريب الاسلوب المتباين في تنمية بعض القدرات البدنية والمهارات الاساسية للاعبي كرة القدم للصالات الشباب
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الملخص: تعد عناصر اللياقة البدنية العمود الفقري للألعاب الرياضية وخصوصا في الالعاب الجماعية ومنها لعبة كرة القدم للصالات والتي تعد من الالعاب الرياضية التي تتطلب بذل جهود كبيرة خلال المنافسة نظرا لطبيعة الاداء الذي يمتاز بالقوة والسرعة طيلة شوطي المباراة وهذا يتطلب من اللاعب امتلاكه للياقة بدنية عالية تؤهله للإيفاء بهذه المتطلبات خلال المنافسة، لذا نجد المدربين يتبعون كافة الاساليب وطرائق التدريب في سب

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Crossref
Publication Date
Thu Jan 23 2025
Journal Name
Misan Journal For Physical Education Sciences
تأثير اسلوب تدريب المقاومات المرنة في تطوير القوة المميزة بالسرعة والتحمل الخاص للاعبي كرة القدم للصالات
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ملخص البحث: يعد اسلوب تدريب المقاومات المرنة واحد من اساليب تدريب القوة العضلية فهو النظام الذي يتم من خلاله استخدام تمرينات يتم ادائها ضد مقاومات متغيرة مثل الحبال المطاطية او اشرطة الساندو، ويمتاز هذا الاسلوب بتغير الشدة خلال اداء التمرين الواحد اي ان كلما تم مط الحبل المطاطي ازدادت مقاومته وبالتالي فان اللاعب يستخرج قوته اكثر كلما اقترب الى مركزية الحركة في التمرين وهذا هو جوهر الاختلاف بينه وبين استخد

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Publication Date
Tue Feb 21 2023
Journal Name
مجلة علوم الرياضة
تأثير منهج إرشادي نفسي لتخفيف الضغوط النفسية المصاحبة قبل أداء المباراة للحكام الدوليون في كرة القدم
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