Preferred Language
Articles
/
jmracpc-104
ELEMENTS OF MARKETING MIX AND THEIR ROLE IN CONSUMER PERCEPTION OF BRAND IMAGE: A SURVEY OF SAMPLE OPINIONS FROM CONSUMERS OF ENIEM BRAND IN THE ALGERIAN MARKET.: ELEMENTS OF MARKETING MIX AND THEIR ROLE IN CONSUMER PERCEPTION OF BRAND IMAGE: A SURVEY OF SAMPLE OPINIONS FROM CONSUMERS OF ENIEM BRAND IN THE ALGERIAN MARKET.
...Show More Authors

The current research aimed to analyze the importance, correlation and the effect of independent variables represented by marketing variables on the dependent variable represented by local brand, through taking ENIEM as a model for this study, which represents a sensitive sector for the Algerian consumer. The results of the study evinced that the Algerian consumer has a positive image toward the brand ENIEM given marketing variables which has acquired considerable importance to this consumer. Also, the results of this study showed a statistically significant correlation between marketing variables and good perception toward the brand ENIEM, at the same time, the existence of a statistically significant effect for each of these variables on the perception of this brand. The study is concluded to make recommendations and propose a model for marketing factors contribute to improving local brand image and the application requirements of this model.

View Publication Preview PDF
Quick Preview PDF
Publication Date
Mon Oct 22 2018
Journal Name
Arab Science Heritage Journal
الدراسات الدراسات التاريخية الخاصة بالمرأة مراجعة تحليلية للكتابة التاريخية في العراق للمدة 1996-2008
...Show More Authors

على الرغم من تطور الدراسات التاريخية الخاصة بالمرأة بوصفها حقل معرفي مستقل بدأ منذ نهاية الستينيات من القرن الماضي .ونجاج الكاتبات والباحثات  في العديد من بلدان الشرق الاوسط وشمال افريقيا في إعادة المرأة الى التاريخ، الا ان الكتابة التاريخية في العراق مازالت تعاني من نقص كبير في الموضوعات التي تناولت حياة النساء في الماضي. وما يزال الباحثات والباحثين ينظرون الى التاريخ على انه سردية للمعارك والحروب ويو

... Show More
View Publication Preview PDF
Publication Date
Mon Oct 06 2014
Journal Name
Journal Of Educational And Psychological Researches
اثر برنامج أنشطة مكتبية لتنمية بعض القدرات الإبداعية في الأداء اللغوي عند اطفال الرياض
...Show More Authors

This study aims to find out the impact of activities office provided to kindergarten children in the development of creativity in linguistic performance goal of capabilities (fluency, flexibility and originality) through the application of the test configuration Algheih Children Riyadh, which consists of (70) Single to measure the skills of language arts four a listening and speaking and a willingness to read and prepare for writing, was applied (30) Single of language arts, listening and speaking in this research, and was the correlation coefficient for the hearing (0.78) and for speaking was (0.61) has been extracted stability of the scale using the equation Alvakronbach the value of (0.73).

The proper

... Show More
View Publication Preview PDF
Publication Date
Sat Sep 01 2007
Journal Name
Journal Of Economics And Administrative Sciences
صياغة أهداف المحاسبة والتقارير المالية في ظل اختلاف المتغيرات البيئية أفكار مطروحة وأراء مقترحة
...Show More Authors

المقدمة ومنهجية البحث

تتفق أغلب الأدبيات ومنها المحاسبية, بأن الخطوة الأولى في وضع وتقييم أي نظام إداري أو محاسبي هي في صياغة أهداف ذلك النظام لما لذلك من أهمية في توفير معيار للحكم على كفاءة التطبيق من عدمه.

وتعرف الأهداف بأنها (النهايات التي تعمل أو توجه النشاطات باتجاهها أو هي النهايات التي تطمح النشاطات تحقيقها). ( 1 ) ..,

 كما تعرف أيضا بأنها (الأ

... Show More
View Publication Preview PDF
Crossref
Publication Date
Sun Jul 26 2026
Journal Name
مجلة الجامعة العراقية
اثر استراتيجية المنطقة ذات الاهمية في تحصيل مادة الكيمياء عند طالبات الصف الثاني المتوسط
...Show More Authors

الملخص:- يهدف البحث الى معرفة اثر استراتيجية المنطقة ذات الاهمية في تحصيل مادة الكيمياء عند طالبات الصف الثاني المتوسط، ولتحقيق هدف البحث تم صياغة الفرضية الصفرية الاتية :- - لا يوجد فرق ذو دلالة احصائية عند مستوى دلالة (0.05 ) بين متوسط درجات طالبات المجموعة التجريبية اللاتي يدرسن وفقا لاستراتيجية المنطقة ذات الاهمية ومتوسط درجات طالبات المجموعة الضابطة اللاتي يدرسن وفق الطريقة الاعتيادية في تحصيل مادة الكيمي

... Show More
Publication Date
Tue Jan 01 2013
Journal Name
Advances In Physics Theories And Applications
Adsorption Study of Symmetrical Schiff Base Ligand 4,4’-[hydrazine-1,2-diylidenebis(methan-1-yl-1-ylidene) bis (2-methoxyphenol)] on Granulated Initiated Calcined Iraqi Montmorillonite via Columnar Method.
...Show More Authors

The adsorption ability of Iraqi initiated calcined granulated montmorillonite to adsorb Symmetrical Schiff Base Ligand 4,4’-[hydrazine-1, 2-diylidenebis (methan-1-yl-1-ylidene)) bis (2-methoxyphenol)] derived from condensation reaction of hydrazine hydrate and 4-hydroxy-3-methoxybenzaldehyde, from aqueous solutions has been investigated through columnar method.The ligand (H2L) adsorption found to be dependent on adsorbent dosage, initial concentration and contact time.All columnar experiments were carried out at three different pH values (5.5, 7and 8) using buffer solutions at flow rate of (3 drops/ min.),at room temperature (25±2)°C. The experimental isotherm data were analyzed using Langmuir, Freundlich and Temkin equations. The monol

... Show More
Preview PDF
Publication Date
Sun Jun 30 2024
Journal Name
Acta Microbiologica Bulgarica
Toll-Like Receptor-4 Expression Level upon SARS-Cov2 Infection with and without Bacterial/Fungal Secondary and Co-Infection Among Iraqi Patients
...Show More Authors

Cytokine storms are an excessive immune response triggered by severe viral infections, such as SARS-CoV2. Toll-like receptor 4 (TLR-4) is a key player in these storms. Secondary and co-infections can exacerbate the immune response, leading to amplified cytokine release and potentially severe disease outcomes. This review aims to evaluate the expression of TLR-4 in fungal and bacterial infections that are associated with and secondary to SARS-CoV2. The study collected specimens from 70 patients admitted to a Baghdad hospital’s ICUs and 35 healthy controls, aged 15-80 years, from June 2022 to April 2023. Re¬al-time RT-PCR was used for infection detection, while conventional methods were used to isolate patho¬genic microorganisms a

... Show More
View Publication
Crossref (1)
Crossref
Publication Date
Tue Nov 19 2024
Journal Name
Aip Conference Proceedings
CT scan and deep learning for COVID-19 detection
...Show More Authors

View Publication
Scopus Crossref
Publication Date
Tue Jan 31 2023
Journal Name
Iraqi Geological Journal
Discrimination Reef and Non-Reef Environments, Using REE Geochemistry
...Show More Authors

This research aims to distinguish the reef environment from the non-reef environment. The Oligocene-Miocene-succussion in western Iraq was selected as a case study, represented by the reefal limestone facies of the Anah Formation (Late Oligocene) deposited in reef-back reef environments, dolomitic limestone of the Euphrates Formation (Early Miocene) deposited in open sea environments, and gypsiferous marly limestone of the Fatha Formation (Middle Miocene) deposited in a lagoonal environment. The content of the rare earth elements (REEs) (La, Ce, Pr, Nd, Sm, Eu, Gd, Tb, Dy, Er, Ho, Tm, Yb, Lu, and Y) in reef facies appear to be much lower than of those in the non-reef facies. The open sea facies have a low content of REEs due to bein

... Show More
View Publication Preview PDF
Crossref
Publication Date
Sun Jan 01 2023
Journal Name
Computers, Materials & Continua
Submarine Hunter: Efficient and Secure Multi-Type Unmanned Vehicles
...Show More Authors

View Publication
Scopus Clarivate Crossref
Publication Date
Thu Sep 15 2022
Journal Name
Journal Of Pharmaceutical Negative Results
Roseomonas gilardii NCTC 13290 Strain Pigment Extraction and Characterization
...Show More Authors

Introduction: The study was intended for Roseomonas gilardii NTCC 13290 strain pigment extraction and characterization. Methodology: The pigment-producing bacterial were cultured on Columbia blood agar and nutrient media agar. Then the pigments were extracted by ethanol. The candidate pigment was further characterized by different biotechnological techniques: UV-Vis spectroscopy, FT-IR to analyze the functional group of the targeted pigment, and TLC media. Results: The cultivation of Roseomonas gilardii on media showed pink color and nearly runny texture. The bacterial colonies were microscopically gram stained and examined, the R. gilardii was seen as coccobacillus colonies that mostly form pairs arranged as short chains. The R. gilardii b

... Show More
View Publication
Clarivate Crossref