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ELEMENTS OF MARKETING MIX AND THEIR ROLE IN CONSUMER PERCEPTION OF BRAND IMAGE: A SURVEY OF SAMPLE OPINIONS FROM CONSUMERS OF ENIEM BRAND IN THE ALGERIAN MARKET.: ELEMENTS OF MARKETING MIX AND THEIR ROLE IN CONSUMER PERCEPTION OF BRAND IMAGE: A SURVEY OF SAMPLE OPINIONS FROM CONSUMERS OF ENIEM BRAND IN THE ALGERIAN MARKET.
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The current research aimed to analyze the importance, correlation and the effect of independent variables represented by marketing variables on the dependent variable represented by local brand, through taking ENIEM as a model for this study, which represents a sensitive sector for the Algerian consumer. The results of the study evinced that the Algerian consumer has a positive image toward the brand ENIEM given marketing variables which has acquired considerable importance to this consumer. Also, the results of this study showed a statistically significant correlation between marketing variables and good perception toward the brand ENIEM, at the same time, the existence of a statistically significant effect for each of these variables on the perception of this brand. The study is concluded to make recommendations and propose a model for marketing factors contribute to improving local brand image and the application requirements of this model.

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Publication Date
Tue Mar 30 2021
Journal Name
Baghdad Science Journal
Local Dependence for Bivariate Weibull Distributions Created by Archimedean Copula
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In multivariate survival analysis, estimating the multivariate distribution functions and then measuring the association between survival times are of great interest. Copula functions, such as Archimedean Copulas, are commonly used to estimate the unknown bivariate distributions based on known marginal functions. In this paper the feasibility of using the idea of local dependence to identify the most efficient copula model, which is used to construct a bivariate Weibull distribution for bivariate Survival times, among some Archimedean copulas is explored. Furthermore, to evaluate the efficiency of the proposed procedure, a simulation study is implemented. It is shown that this approach is useful for practical situations and applicable fo

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Publication Date
Thu Apr 27 2017
Journal Name
Ibn Al-haitham Journal For Pure And Applied Sciences
Signature Verification Based on Moments Technique
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In this research we will present the signature as a key to the biometric authentication technique. I shall use moment invariants as a tool to make a decision about any signature which is belonging to the certain person or not. Eighteen voluntaries give 108 signatures as a sample to test the proposed system, six samples belong to each person were taken. Moment invariants are used to build a feature vector stored in this system. Euclidean distance measure used to compute the distance between the specific signatures of persons saved in this system and with new sample acquired to same persons for making decision about the new signature. Each signature is acquired by scanner in jpg format with 300DPI. Matlab used to implement this system.

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Publication Date
Mon Dec 01 2008
Journal Name
Journal Of Economics And Administrative Sciences
اختبار نسبة الامكان لاجل التساوي للمعلمات المحلية لـ لمجتمعات أسية مبنية على نوع لمراقبة العينات
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  • Epstein, B., and sobel , M. (1954)."Some Thearems Relevant to life Testing from an Exponential population" Annals of Mathematical Statistics, 25, 373 – 381 .
  • Epstein, B., and Tsao, C.K.(1953) "Some Tests Based on Order Observation From Two Exponential Populations" Annals of Mathematical Statistics , 24 , 458 – 466 .
  • Hogg, R.V. and Tonis, E,A. (1963), "An Iterated procedure for Testing the Equality of several Exponential Distributions" Journal of the American Statistical Association, 58 , 435 – 443.
  • Kumar, S. , and patel , H. I. (1971) "ATest for the Comparision of two Exponential Disributions" Technometrics , 13 , 183 – 189 .<
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Publication Date
Sat Dec 01 2012
Journal Name
Iraqi Journal Of Physics
Wavelet compression for remotely sensed images
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Image compression is very important in reducing the costs of data storage transmission in relatively slow channels. Wavelet transform has received significant attention because their multiresolution decomposition that allows efficient image analysis. This paper attempts to give an understanding of the wavelet transform using two more popular examples for wavelet transform, Haar and Daubechies techniques, and make compression between their effects on the image compression.

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Publication Date
Sun Mar 29 2020
Journal Name
Iraqi Journal Of Chemical And Petroleum Engineering
Dissolving Precipitated Asphaltenes Inside Oil Reservoirs Using Local Solvents
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There are several oil reservoirs that had severe from a sudden or gradual decline in their production due to asphaltene precipitation inside these reservoirs. Asphaltene deposition inside oil reservoirs causes damage for permeability and skin factor, wettability alteration of a reservoir, greater drawdown pressure. These adverse changing lead to flow rate reduction, so the economic profit will drop. The aim of this study is using local solvents: reformate, heavy-naphtha and binary of them for dissolving precipitated asphaltene inside the oil reservoir. Three samples of the sand pack had been prepared and mixed with a certain amount of asphaltene. Permeability of these samples calculated before and after mixed with asphaltenes. Then, the

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Publication Date
Tue Apr 02 2024
Journal Name
Al-iraqia Journal Of Scientific Engineering Research
Prioritise Five Tafseer Translators Using Clustering Technique for Surah Al-Baqarah
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Publication Date
Thu Mar 09 2017
Journal Name
Ibn Al-haitham Journal For Pure And Applied Sciences
Images Segmentation Based on Fast Otsu Method Implementing on Various Edge Detection Operators
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The present work aims to study the effect of using an automatic thresholding technique to convert the features edges of the images to binary images in order to split the object from its background, where the features edges of the sampled images obtained from first-order edge detection operators (Roberts, Prewitt and Sobel) and second-order edge detection operators (Laplacian operators). The optimum automatic threshold are calculated using fast Otsu method. The study is applied on a personal image (Roben) and a satellite image to study the compatibility of this procedure with two different kinds of images. The obtained results are discussed.

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Publication Date
Fri Jun 29 2018
Journal Name
Journal Of The College Of Education For Women
Audio Classification Based on Content Features
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Audio classification is the process to classify different audio types according to contents. It is implemented in a large variety of real world problems, all classification applications allowed the target subjects to be viewed as a specific type of audio and hence, there is a variety in the audio types and every type has to be treatedcarefully according to its significant properties.Feature extraction is an important process for audio classification. This workintroduces several sets of features according to the type, two types of audio (datasets) were studied. Two different features sets are proposed: (i) firstorder gradient feature vector, and (ii) Local roughness feature vector, the experimentsshowed that the results are competitive to

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Publication Date
Sat Apr 20 2024
Journal Name
Baghdad Science Journal
طريقة مقترحة لتغيير حجم الصورة باستخدام منحني Bezier
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عملية تغيير حجم الصورة في مجال معالجة الصور باستخدام التحويلات الهندسية بدون تغيير دقة الصورة تعرف ب image scaling  او image resizing. عملية تغيير حجم الصورة لها تطبيقات واسعة في مجال الحاسوب والهاتف النقال والاجهزة الالكترونية الاخرى. يقترح هذا البحث طريقة لتغيير حجم الصورة باستخدام المعادلات الخاصة بمنحني Bezier وكيفية الحصول على افضل نتائج. تم استخدام Bezier curve في اعمال سابقة في مجالات مختلفة ولكن في هذا البحث تم استخد

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Publication Date
Sun Sep 03 2017
Journal Name
Baghdad Science Journal
Scale-Invariant Feature Transform Algorithm with Fast Approximate Nearest Neighbor
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There is a great deal of systems dealing with image processing that are being used and developed on a daily basis. Those systems need the deployment of some basic operations such as detecting the Regions of Interest and matching those regions, in addition to the description of their properties. Those operations play a significant role in decision making which is necessary for the next operations depending on the assigned task. In order to accomplish those tasks, various algorithms have been introduced throughout years. One of the most popular algorithms is the Scale Invariant Feature Transform (SIFT). The efficiency of this algorithm is its performance in the process of detection and property description, and that is due to the fact that

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