Employing the social personalities (celebrities) in all fields (artistic, sports, media, etc.) is an important media and visual communication means of identification for the companies and institutions in order to convey the advertising idea in accordance with the creative, aesthetic and functional principles aimed at promoting products and gaining the symbolic value for the company. This study investigates the employment of social personalities in the commercial advertising design in order to pinpoint the importance of employing celebrities and their representation in the advertisement to convey the meaning that signifies the advertisement goal. Thus the question of the study is: "What are the mechanisms of employing celebrities in the d

Our goal from this work is to find the linear prediction of the sum of two Poisson process
) ( ) ( ) ( t Y t X t Z + = at the future time 0 ), ( ≥ + τ τ t Z and that is when we know the values of
) (t Z in the past time and the correlation function ) (τ βz

A flexible pavement structure usually comprises more than one asphalt layer, with varying thicknesses and properties, in order to carry the traffic smoothly and safely. It is easy to characterize each asphalt layer with different tests to give a full description of that layer; however, the performance of the whole; asphalt structure needs to be properly understood. Typically, pavement analysis is carried out using multi-layer linear elastic assumptions, via equations and computer programs such as KENPAVE, BISAR, etc. These types of analysis give the response parameters including stress, strain, and deflection at any point under the wheel load. This paper aims to estimate the equivalent Resilient Modulus (MR) of the asphalt concrete

The undimensionality hypothesis which is item response theory depend it is unable in some of measurement situations because there are many dimensions which are affect of the response, so as the researches reached to expand this hypothesis to construct a new one which is multidimensional, and many of theories are pointed to the concept of meaning of life is multidimensionality, so this research aimed to construct the scale of meaning of life as the student's perception according with Multidimensional Item Response Model and this research adopt Wong's theory 1998 which point to the meaning of life consist of (7) dimensions. The research tool contains (49) items distributed at dimensions of meaning of life. Sample of statistical ana

أن أهمية البحث تكمن في أعداد منهج تعليمي مقترح وفق أنموذج بايبي وتعلم مهارتي الاعداد وأستقبال الارسال بالكرة الطائرة للطالبات وتكمن أهمية أنموذج بايبي بالمساعدة على توظيف المعلومات في المواقف المختلفة،وان مشكلة البحث جاءت بعد أطلاع الباحثات على الدراسات والمصادر السابقة لاحظت بأن هناك ضعف في الاداء المهاري في مهارتي الاعداد وأستقبال الارسال بالكرة الطائرة من قبل الطالبات لذلك أرتأت الباحثات الى التع

In this paper, certain types of regularity of topological spaces have been highlighted, which fall within the study of generalizations of separation axioms. One of the important axioms of separation is what is called regularity, and the spaces that have this property are not few, and the most important of these spaces are Euclidean spaces. Therefore, limiting this important concept to topology is within a narrow framework, which necessitates the use of generalized open sets to obtain more good characteristics and preserve the properties achieved in general topology. Perhaps the reader will realize through the research that our generalization preserved most of the characteristics, the most important of which is the hereditary property. Two t

Abstract This research sheds lights on one of the important rhetorical linguistics methods, which is the idioms phrase and its use in the Israeli political article. By the studying of its most prominent types and different grammatical structures, and its deliberative function. The application of this study was the articles of the Israeli journalist Ben-Dror Yemini. Which were published on the website of Israeli newspaper " Maariv" in (2011-2012). This research is divided into two devotions: theoretically and practically. The theoretical side included an introduction to identify the article generally, and the political article. Practically with a review of the most important definitions concerned with the idioms phrase and showing i