Preferred Language
Articles
/
jeasiq-864
the response to service marketing failure

Because of the tremendous changes in the business environment and significant growth in living standards, increased demand for services in general and about the realized practitioners in the field of service that traditional marketing strategies and models administrative based solutions to mono as the price alone does not lead to the desired outcomes with customers and even organizations as it does not apply always for the manufacture of their services unique . therefore , the need to learn marketing service order and a clear and critical to avoid failures in service and the marketing document to knowledge would avoid the organization that the failure in the delivery of service and enhances the desired response to fix it in a timely manner and contain the failures leading to improve the relationship with the customer .

On this basis, embodies the main objective of this research to give a clear picture of the failure to Marketing Service Auto Maintenance ( Kia ) and ( Hyundai ) , response options and customers filed a complaint or not in cases of failure that you get . Researcher adopted the descriptive analytical approach in this research was to use Form questionnaire ( designed in the light of previous studies have been formulated and tested measure under scientific methods and statistically ) to the symptoms of the collection of data from a sample search of ( 60 ) members of the Nobel Car companies mentioned divided by (30 ) individuals per station maintenance follow each company in Baghdad have been selected random . process took place data processing statistical methods and using the system spss computerized and was the most prominent outcomes of the research twice the dimensions of service delivery , which includes the physical evidence and the behavior of employees who represent the intrinsic grounds for the failure of the service car maintenance as well as poor response to customer complaints and requires companies Find pushing workers placed in training programs in order to improve the handling of customers and satisfy their needs and desires and to provide facilities and place of comfort and resolve congestion on service delivery.

Crossref
View Publication Preview PDF
Quick Preview PDF
Publication Date
Mon May 08 2017
Journal Name
Ibn Al-haitham Journal For Pure And Applied Sciences
Web Ranking and Rating Server Usng Web Service

The amount of information on the web is growing rapidly and number of web sites
becomes huge, so set of web applications used to help user and give him some information
about these sites, especially in e- business, news and sites introduce services.
Since Web site is built by comparatively free description, it is difficult to perform
absolute evaluation. So, rating of Web site is performed from various viewpoints.
In this paper we proposed method for ranking and rating using the web service and java
script to motivation remote server and return some public information to the site user and
other private information to owner.

View Publication Preview PDF
Publication Date
Thu Jan 14 2021
Journal Name
Iraqi Journal Of Science
Demand-Adapted Service Oriented Architecture Using Lego Model

Many developments happened in Service Oriented architecture models but with no details in its technology and requirement. This paper presents a new Service Oriented Architecture (SOA) to all Service Enterprise (SE) according to their demands. Therefore, the goal is to build a new complete architecture model for SOA methodologies according to current technology and business requirements that could be used in a real Enterprise environment. To do this, new types of services and new model called Lego Model are explained in details, and the results of the proposed architecture model in analyzed. Consequently, the complications are reduced to support business domains of enterprise and to start associating SOA methodologies in their corporate s

... Show More
Scopus Crossref
View Publication Preview PDF
Publication Date
Wed Jun 29 2022
Journal Name
International Journal Of Health Sciences
effect of sensory marketing in enhancing customer loyalty by mediating marketing knowledge, survey research in a group of large single market in Baghdad

The research aims to measure the effect of sensory marketing (visual marketing, audio marketing, olfactory marketing, taste marketing, tactile marketing) in enhancing customer loyalty (behavioral loyalty, situational loyalty, perceptual loyalty) and the mediating role of marketing knowledge (product knowledge, price knowledge, promotion knowledge knowledge of distribution, knowledge of employees, knowledge of physical evidence, knowledge of the process) in a group of large single market markets in Baghdad and the researcher chose it because of the challenges faced by large single market in satisfying the customer and maintaining it as a permanent visitor and enhancing his loyalty, and the research problem was identified with a main

... Show More
Crossref
View Publication
Publication Date
Mon May 09 2016
Journal Name
Iraqi Journal Of Market Research And Consumer Protection
Choosing the Planning Aggregate Production strategy of the Organization of service - A Case Study in Baghdad hotel: Choosing the Planning Aggregate Production strategy of the Organization of service - A Case Study in Baghdad hotel

Constitute a planning problem on the basis of personal experience and self-governance in the service organizations away from quantitative scientific method in planning an anchor and a platform, who made a recent research study, analysis and interpretation through scientific methodology adopted which formed its contents, The research aims to identify the true reality of production planning in service organizations, specifically in the Baghdad Hotel as a society to look, in order to assess the best strategy through the standard cost of the strategies of tracking and settlement to cope with developments on services demand changes, Search results confirmed that the settlement rates of production strategy is the best strategy in accordance wi

... Show More
View Publication Preview PDF
Publication Date
Thu Jan 14 2021
Journal Name
Iraqi Journal Of Science
Boosting the Network Performance using Two Security Measure Scenarios for Service Provider Network

Network security is defined as a set of policies and actions taken by a network administrator in order to prevent unauthorized access, penetrated the defenses and infiltrated the network from unnecessary intervention. The network security also involves granting access to data using a pre-defined policy. A network firewall, on the other hand, is a network appliance that controls incoming and outgoing traffic by examining the traffic flowing through the network. This security measure establishes a secure wall [firewall] between a trusted internal network and the outside world were a security threat in shape of a hacker or a virus might have existed

Scopus (3)
Scopus Crossref
View Publication Preview PDF
Publication Date
Sun Dec 01 2013
Journal Name
Journal Of Economics And Administrative Sciences
Evoluation of service system in the general eduction Baghdad hospital using Q GERT

That the essential contribution of this research is a description of how complex systems analysis service of the properties of the queue in Baghdad Teaching Hospital using a technique network is techniques method (Q - GERT) an acronym of the words:

Queuing theory _ Graphical Evaluation and Review Technique

Any method of assessment and review chart where you will be see the movement flow of patients within the system and after using this portal will be represented system in the form of planned network probabilistic analysis and knowledge of statistical distributions appropriate for times of arrival and departure were using the program ready (Win QSB) and simulatio

... Show More
Crossref
View Publication Preview PDF
Publication Date
Fri Oct 01 2021
Journal Name
Baghdad College Of Economic Sciences University Journal (bcesuj)
The effect of international auditing standards in limiting financial violations in government service

The aim of the research is to show the importance of international auditing standards and the effect of this in reducing the incidence of financial irregularities in government service units and how to address them. The research adopted the descriptive, analytical and inductive approaches. In the analytical approach, a questionnaire model was designed and distributed to internal auditors in some of the subordinate government units. For the Ministry of Health, appropriate statistical methods were used that showed the extent of the general understanding of the internal auditor’s relationship with international standards and the impact of this on preserving public money and the role of the internal auditor in detecting financial irregulariti

... Show More
Publication Date
Mon Nov 30 2020
Journal Name
Journal Of Economics And Administrative Sciences
The Impact Of Adopting The Social Responsibility On Marketing Performance An Applied Study on NAFTAL Company

This research paper aims at studying the effect of adopting the corporate social responsibility on marketing performance indicators, where the study adopted the descriptive method for theoretical concepts, in addition to the statistical approach by using the SPSS v25 program to analyze the questionnaire and test the hypotheses of the study. The results showed that there is a positive correlation between social responsibility and marketing performance indicators, and the study found that it is better for NAFTAL Company to mix the environmental and social responsibilities in order to improve its marketing performance. Also, the study recommended that Naftal should adopt the four responsibilities equally, correctly and make its work

... Show More
Crossref
View Publication Preview PDF
Publication Date
Wed Dec 01 2021
Journal Name
Journal Of Economics And Administrative Sciences
THE MEDIATING ROLE OF PRODUCT INNOVATION ON THE RELATIONSHIP BETWEEN MARKETING INFORMATION SYSTEM AND CUSTOMER ORIENTATION

 Marketing information system (KMIS) is an essential factor of developing business’ performance and getting sustainable success. The main goal of the research is to measure effect of MIS on customer orientation and product innovation. Also, another goal is to analyze the mediation role of product innovation in relationship MIS and customer orientation. This study sought to analyze the marketing information system and measure its effect on the customer orientation and product innovation. The data of the study were collected using questionnaire. The data were analyzed using statistical tools and SPSS programming. The results of the study showed that the KMIS can positively and significantly effect product innovation. Also, t

... Show More
Crossref
View Publication Preview PDF
Publication Date
Thu Mar 01 2012
Journal Name
Al-khwarzmi Engineering Journal