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Knowledge of marketing and its impact on the performance of the company for the distribution of oil products –an exploratory study of the views of asample in the general company for oil products distribution/ Distribution Authority, Baghdad
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This study seeks to address the impact of marketing knowledge dimensions (product, price, promotion, distribution) on the organizational performance in relation to a number of variables which are (efficiency, effectiveness, market share, customer satisfaction), and seeks to reveal the role of marketing knowledge in organizational performance.

In order to achieve the objective of the study the researcher has adopted a hypothetical model that reflects the logical relationships between the variables of the study. In order to reveal the nature of these relationships, several hypotheses have been presented as tentative solutions and this study seeks to verify the validity of these hypotheses.

For the purpose of application of this study practically on the ground and in order to test its hypotheses Iraq Oil Products Distribution Company has been selected as the study sample and Baghdad Distribution Commission has been used for the questionnaire tool in the collection of data from the field.

The size of the sample included in this study is (53) members of the senior management of the company and the SPSS statistical program has been used for the purpose of conducting statistical processing, and the study have arrived at a number of very important conclusions: -

1-The adoption of marketing of knowledge by the surveyed organization contributes to enhancing the effectiveness of its strategy.

2-The results showed an effective correlation of marketing knowledge in organizational performance and this confirms that the organization of the study sample has sought to achieve excellence in the performance by means of its technical and marketing staff which is able to achieve the desired level of performance.

 

The Most Prominent Recommendations: -

1- Recognizing the importance of specialization in the field of business, it would be wrong to find many of those responsible for marketing activity holding degrees in such fields as engineering or other disciplines, because there are differences between the field of engineering and the field of marketing so the organization officials should employ people with experience and degree in marketing or make for the lack of marketing knowledge through participating in marketing training courses to improve their performance.

2- Calling on the surveyed company to spread the concept of marketing knowledge among decision makers through conferences, seminars and training programs which aimed at raising awareness of the role played by this knowledge in the process of making strategic effective decisions by the organization, which will be reflected in this knowledge on organizational performance.

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Publication Date
Thu Sep 01 2022
Journal Name
Https://www.researchgate.net/journal/university-of-baghdad-engineering-journal-1726-4073
Hazard analysis in drinking water plant
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Source, sedimentation, coagulation, flocculation, filter, and tank are parts of a water treatment plant. As a result, some issues threaten the process and affect the drinking water quality, which is required to provide clean drinking water according to special standards and international and local specifications, determined by laboratory results from physical, chemical, and biological tests. In order to keep the water safe for drinking, it is necessary to analyze the risks and assess the pollution that occurs in every part of the plant. The method is carried out in a common way, which is monitoring through laboratory tests, and it is among the standards of the global and local health regulators

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Publication Date
Sun Mar 15 2020
Journal Name
Journal Of Baghdad College Of Dentistry
Canine malposition in Iraqi dental students
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Background: This study aims to assess the prevalence of malposed canines among students of College of Dentistry/ University of Baghdad and evaluate the relation between canine malposition and occlusal features.

Material and method: The prevalence of buccally malposed canines was estimated by intra-oral visual examination of 250 young adult subjects (106 males and 144 females), their ages were between 19-24 years.

Results: The prevalence of the mandibular malposed canine (12%) was higher than the maxillary buccally malposed canine (10%). Generally, malposed canines were found higher in f

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Publication Date
Tue May 09 2023
Journal Name
Karbala International Journal Of Modern Science
Secure QR-Code Generation in Healthcare
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Publication Date
Sun Sep 01 2024
Journal Name
مجلة كلية التربية للبنات / الجامعة العراقية
Teaching Literature Activities in EFL Classroom
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Creativity, imagination, and ingenuity are connected with instructing students in literary tasks. The purpose of the study is to determine what teaching activities are most Productive in helping students to comprehend literature. The research design used in the study is descriptive one. The researcher created a survey questionnaire that teachers could complete. It includes twelve learning activities related to teaching literature, such as: conceptual mapping of a poem, short story, or novel; observing and analyzing videos; collaborative discussions about the chosen text; and topical discussions with a partner ,composition of a poem ,analytic writings; playing a role; narrating stories with visual assistance, teacher-student exchanges; atten

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Publication Date
Tue Mar 08 2022
Journal Name
International Journal Of Online And Biomedical Engineering (ijoe)
Data Hiding in 3D-Medical Image
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Information hiding strategies have recently gained popularity in a variety of fields. Digital audio, video, and images are increasingly being labelled with distinct but undetectable marks that may contain a hidden copyright notice or serial number, or even directly help to prevent unauthorized duplication. This approach is extended to medical images by hiding secret information in them using the structure of a different file format. The hidden information may be related to the patient. In this paper, a method for hiding secret information in DICOM images is proposed based on Discrete Wavelet Transform (DWT). Firstly. segmented all slices of a 3D-image into a specific block size and collecting the host image depend on a generated key

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Publication Date
Tue Nov 21 2017
Journal Name
Lecture Notes In Computer Science
Emotion Recognition in Text Using PPM
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In this paper we investigate the automatic recognition of emotion in text. We propose a new method for emotion recognition based on the PPM (PPM is short for Prediction by Partial Matching) character-based text compression scheme in order to recognize Ekman’s six basic emotions (Anger, Disgust, Fear, Happiness, Sadness, Surprise). Experimental results with three datasets show that the new method is very effective when compared with traditional word-based text classification methods. We have also found that our method works best if the sizes of text in all classes used for training are similar, and that performance significantly improves with increased data.

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Publication Date
Wed Jul 01 2015
Journal Name
Journal Of Engineering
Spiking Neural Network in Precision Agriculture
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In this paper, precision agriculture system is introduced based on Wireless Sensor Network (WSN). Soil moisture considered one of environment factors that effect on crop. The period of irrigation must be monitored. Neural network capable of learning the behavior of the agricultural soil in absence of mathematical model. This paper introduced modified type of neural network that is known as Spiking Neural Network (SNN). In this work, the precision agriculture system  is modeled, contains two SNNs which have been identified off-line based on logged data, one of these SNNs represents the monitor that located at sink where the period of irrigation is calculated and the other represents the soil. In addition, to reduce p

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Publication Date
Sat Jan 01 2022
Journal Name
Baghdad Science Journal
Spatiotemporal Modeling in Wireless Communication Networks
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Publication Date
Thu Jun 01 2023
Journal Name
Baghdad Science Journal
Spatiotemporal Modeling in Wireless Communication Networks
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This study aims to analyze the flow migration of individuals between Iraqi governorates using real anonymized data from Korek Telecom company in Iraq. The purpose of this analysis is to understand the connection structure and the attractiveness of these governorates through examining the flow migration and population densities. Hence, they are classified based on the human migration at a particular period. The mobile phone data of type Call Detailed Records (CDRs) have been observed, which fall in a 6-month period during COVID-19 in the year 2020-2021. So, according to the CDRs nature, the well-known spatiotemporal algorithms: the radiation model and the gravity model were applied to analyze these data, and they are turned out to be comp

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Publication Date
Thu Sep 15 2022
Journal Name
Al-academy
Actor's skills in pantomime theater performances
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The art of pantomime mime is one of the arts that has taken a wide space in theater performances, and because it is one of the spectacle shows that relies on an acting performance that is unique from the traditional acting performance, because of the peculiarity of pantomime art in that it is a silent performance that assumes the clarity of meaning, and for the purpose of clarifying the actor’s work in such kind of performances, the art of pantomime must be We have to know the skills that the actor can possess in order to produce a silent show that has the elements of a successful presentation, so there was a need to study the skills of the actor in this type of acting performance. The researchers divided this study into an introd

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