Preferred Language
Articles
/
jeasiq-2096
The role of sports marketing in achieving the competitive superiority of the organization: a case study in a sample of the Iraqi Premier League clubs
...Show More Authors

 

The organization of sporting activities at the local and international levels requires a lot of money, which has increased interest in marketing in the sports field, as it is one of the modern topics that represent the basic knowledge needed by the sports marketer and which represents one of the basic concepts to enhance the benefits and returns of sports clubs. The research problem was the weak awareness of the members of the administrative body of Iraqi sports clubs of the role of sports marketing in the dimensions of competitive superiority and not exploiting them in the optimal way that enables clubs to achieve competitive superiority. The research aims to know the role of sports marketing in competitive superiority in the Iraqi Premier League clubs. In order to reach this goal, two main research hypotheses were formulated that stipulated the first hypothesis (there is a correlation relationship of significant significance between sports marketing and competitive superiority ) What is the second hypothesis stipulated (there is a significant effect correlation between sports marketing and competitive excellence) that was subject to statistical tests and was targeted The current research is the sports sector, and the research community was represented by members of the administrative committee of the Iraqi Premier League clubs in Baghdad. It has reached (75) members. As for the method of data collection, it was done using a questionnaire and personal interviews. The statistical software Spss-v.23 was used to analyze the data. A set of statistical methods were also used, such as the mean, standard deviation, the coefficient of variation, the correlation coefficient of Spearman, and the Alpha Cronbach coefficient. The most prominent findings of the researcher were the existence of a direct correlation relationship for sports marketing in competitive superiority, and sports marketing has a positive impact on competitive superiority. As for the most prominent recommendations reached by the researcher, it is necessary for Iraqi clubs to invest in the positive relationship between sports marketing and competitive superiority in order to increase profits and provide a source of self-financing for the club

Crossref
View Publication Preview PDF
Quick Preview PDF
Publication Date
Tue Jan 08 2019
Journal Name
Arab Science Heritage Journal
الإشاعة في ضوء القرآن الكريم
...Show More Authors

شغلت الإشاعة حيزا مهما من اهتمام العلوم الاجتماعية وكانت مادة بحث في علم النفس الفردي وعلم النفس الاجتماعي وعلم الاجتماع والسياسة. ويأتي هذا الاهتمام الكبير والمتواصل بالإشاعة لآثارها الخطيرة على حياة الأفراد والمجتمعات في أوقات السلم والحرب.

View Publication Preview PDF
Publication Date
Sat Feb 01 2014
Journal Name
دار الجواهري للنشر والطباعة
الميسر في موسيقى الشعر العربي
...Show More Authors

الميسر في موسيقى الشعر العربي

Publication Date
Mon Jul 22 2019
Journal Name
Arab Science Heritage Journal
مرقد السيدة نرجس في سامراء
...Show More Authors

يعدّ مرقد السيدة نرجس كاحد  المعالم القديمة المقدسة في العالم الإسلامي،
لابدّ من تسليط الضوء على شخصية السيدة نرجس عليها السلام

View Publication
Publication Date
Mon Dec 01 2008
Journal Name
Political Sciences Journal
تدريس العلاقات الدولية في العراق
...Show More Authors

تدريس العلاقات الدولية في العراق

View Publication Preview PDF
Crossref
Publication Date
Thu Oct 01 2009
Journal Name
Journal Of The College Of Languages (jcl)
Nesrin Erbil'in Şiirlerinde Üzüntü
...Show More Authors

Nesrin Erbil, Çağdaş Türk şiirinin kıvançla söyliyebileceğimiz öncü bir isimdir. Gerçek aşk, ayrılık, üzüntü, sevgiliye hasretin yetiştirdiği ve olanaksızlıklara haykıran bir sesidir. O bir Türkcesine tüm zencirleri kıran engelleri aşan sevgiyle sevgiye ve sevgiliye koşan kendi başına bir yaratıcılıktır. Şiirleri Erbil kokar yumuşak saçının tellerini Altın Köprü suyuyla yıkamayı diler. Yüreği ise Gürgür Baba’dır Türkmen için yanar.

          Nesrin Erbil, 1960 yılından sonra Irak’ta gelişen yeni Türk edebiyatı ve serbest şiir akımının en önde gelen temsilcisi olarak, büyük ilgi toplamıştır. Şiire karşı olan merak

... Show More
View Publication Preview PDF
Publication Date
Thu Jun 30 2022
Journal Name
مجلة القادسية للقانون والعلوم السياسية
الصفة التنظيمية في العلاقات التعاقدية
...Show More Authors

يتناول البحث الاجابة عن سؤال هل ان العقد بقي ذو صفة ارادية ام تحول الى الصفة التنظيمية نتيجة تدخل المشرع في العديد من جزئياته

Preview PDF
Publication Date
Sun Jul 01 2007
Journal Name
Political Sciences Journal
دور المتعين الرمزي في الثقافات
...Show More Authors

دور المتعين الرمزي في الثقافات

View Publication Preview PDF
Crossref
Publication Date
Wed Feb 01 2006
Journal Name
Political Sciences Journal
تحديدات مفاهيمية في التحليل السياسي
...Show More Authors

تحديدات مفاهيمية في التحليل السياسي

View Publication Preview PDF
Crossref
Publication Date
Tue Dec 28 2021
Journal Name
Arab Science Heritage Journal
قوة التحرر في الرواية العراقية
...Show More Authors

ان فلسفة ما بعد الحداثة ادخلت تغيرات عدة في عالم الحداثة 

View Publication Preview PDF
Crossref
Publication Date
Mon Apr 22 2024
Journal Name
Nibal
العلاقات العامة في مجال الرياضة
...Show More Authors

في ظل العولمه و التقدم التكنولوجي الهائل و الصراعات الاقتصاديه و تنافس السوق في شتي المجالات اصبح يثق علي عاتق الاداره علي جميع المستويات المؤسسيه و جميع تخصصاتها الحمل الاكبر في مواكبه تلك التغيرات ، وحيث ان نظام التعليم ينتج لنا اجيال يجب ان تواكب تلك التغيرات لتتماشي مع متطلبات السوق الحالي و المستقبلي و نظام التعليم يعد احد اهم الركائز التي تستند عليه الموارد البشريه بالنسبه للدوله و اي مؤسسه ، و من هنا ب

... Show More