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jeasiq-2096
The role of sports marketing in achieving the competitive superiority of the organization: a case study in a sample of the Iraqi Premier League clubs
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The organization of sporting activities at the local and international levels requires a lot of money, which has increased interest in marketing in the sports field, as it is one of the modern topics that represent the basic knowledge needed by the sports marketer and which represents one of the basic concepts to enhance the benefits and returns of sports clubs. The research problem was the weak awareness of the members of the administrative body of Iraqi sports clubs of the role of sports marketing in the dimensions of competitive superiority and not exploiting them in the optimal way that enables clubs to achieve competitive superiority. The research aims to know the role of sports marketing in competitive superiority in the Iraqi Premier League clubs. In order to reach this goal, two main research hypotheses were formulated that stipulated the first hypothesis (there is a correlation relationship of significant significance between sports marketing and competitive superiority ) What is the second hypothesis stipulated (there is a significant effect correlation between sports marketing and competitive excellence) that was subject to statistical tests and was targeted The current research is the sports sector, and the research community was represented by members of the administrative committee of the Iraqi Premier League clubs in Baghdad. It has reached (75) members. As for the method of data collection, it was done using a questionnaire and personal interviews. The statistical software Spss-v.23 was used to analyze the data. A set of statistical methods were also used, such as the mean, standard deviation, the coefficient of variation, the correlation coefficient of Spearman, and the Alpha Cronbach coefficient. The most prominent findings of the researcher were the existence of a direct correlation relationship for sports marketing in competitive superiority, and sports marketing has a positive impact on competitive superiority. As for the most prominent recommendations reached by the researcher, it is necessary for Iraqi clubs to invest in the positive relationship between sports marketing and competitive superiority in order to increase profits and provide a source of self-financing for the club

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Publication Date
Fri Jun 02 2017
Journal Name
المجلة السياسية والدولية
مكانة القوة في المدرك الاستراتيجي الامريكي : دراسة في التأصيل النظري والتوظيف الاستراتيجي
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يعد الربط بين جدلية ما هو كائن وما يجب أن يكون فيما يتعلق بمكانة القوة في المدرك الاستراتيجي الأمريكي وإشكالية توظيفها، من المتلازمات الذهنية الراسخة في التفكير الاستراتيجي الأمريكي، لاسيما بعد أحداث 11 أيلول 2001 وحربي أفغانستان والعراق، والتي كانت من المحفزات الأساسية للبحث عن توظيف بدائل أو وسائل فاعلة تعزز مخرجات الأداء الاستراتيجي الأمريكي بما يصب في المحصلة النهائية في جانب تكتيل القدرات الاستراتيجية

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Publication Date
Sun Dec 02 2018
Journal Name
Arab Science Heritage Journal
التذكير التذكير و التأنيث في العامية العراقية وعلاقتها بالفصحى دراسة في الموروث
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The phenomenon of Masculine and feminine is one of the important grammatical studies because of their influence on the sentence structure, words come either masculine and feminine type when using one of them in place of the other , this displacement might cause distribution in the sentence itself because,

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Publication Date
Sat Oct 10 2026
Journal Name
Alustath Journal For Human And Social Sciences
أشعار النقوش األندلسية في كتاب نفح الطيب للمقري - دراسة في موسيقى الشعر
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تمثل هذه النقوش طبيعة العصر فيه ؛ لذلك نجد الباحثين المهتمين بعلم اآلثار ، والتاريخ القديم هم أكثر من بحث عنها ، ثم حاولوا فك رموزها ، وما زال بعضها قيد الدراسة .

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Publication Date
Thu Mar 01 2007
Journal Name
Journal Of Economics And Administrative Sciences
الإفصاح عن الاستثمار في الموارد البشرية في التقارير المالية للوحدات الاقتصادية العراقية
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Abstract

The economic entities view about human resources has been changed from traditional view based on the resources as one of production factors required for achieving the activities that lead to create products in turn for financial substitute embodied in wages, toward contemporary view consider human resources the most important richest investments, a real source for continuing, developing, and achieving competitive advantage for the entity.

From that point, this research dealt with studying the subject of disclosing investment information of human resources in the financial reports of Iraqi economic entities. The research ended with stating a suggestive model for the

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Publication Date
Thu Nov 08 2018
Journal Name
Iraqi National Journal Of Nursing Specialties
أثـر إدارة التخطيـط الإلكترونيـة في تحسيـن جـودة الرعايـة التمريضيـة في مستشفيـات بغـداد
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Management is considered as most important resource of the society ones in modern era and an exchange
point in societies’ lives in order to achieve its goals and wishes. So far, management behinds the new
electronic society has become different in shape and nature due to the force of the nature of information
technology that shapes the relationships between the world’s individuals at the national level but it goes
beyond the international ones. The study aims at identifying the impact of the electronic management’s
components upon the improvement of the quality of nursing care in Baghdad’s hospitals. The descriptive
design, with a sample-survey approach, is used as appropriate ones for the field study of social

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Publication Date
Wed Dec 20 2023
Journal Name
Arab Science Heritage Journal
الشعر في كتاب )المسلمون في االندلس ( للمستشرق دوزي شعر عصر الطوائف انموذجا
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Poetry occupied a prestigious position for the rulers in AlAndalus, especially the state of the sects in which the kings, who
were originally poets, ruled. This is why they made the poets
close to them, and their court was never empty of them, they
even specified a day in which valuable gifts were given to them.
Poems of praise and love were written,

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Publication Date
Sat Mar 01 2014
Journal Name
Journal Of Accounting And Financial Studies ( Jafs )
دور الدولة في حل معوقات التنمية الزراعية في العراق بعد عام 2003
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تحتل التنمية الزراعية في معظم بلدان العالم مكانة مهمة ومتميزة لما لها من دور مهم في الحياة الاقتصادية والاجتماعية .ففي البلدان المتقدمة كان هناك دعم كبير  مالي وفني وعلمي وتكنولوجي من قبل الحكومات الى القطاع الزراعي على الرغم من الامكانيات المالية والفنية والادارية والتكنولوجية التي يمتلكها القطاع الخاص الزراعي.لذا فمن الضروري قيام الحكومات في البلدان الناميه بشكل عام والعراق بشكل خاص بتقديم كل اشكال

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Publication Date
Mon Jan 07 2019
Journal Name
Arab Science Heritage Journal
استخدام استخدام تحليل الحساسية في تقيم المشاريع الاستثمارية في ظل ظروف المخاطرة
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من الضروري اجراء تحليل الحساسية للمشاريع الاستثمارية التي يتبناها القطاع  العام أو الخاص وذلك لسببين ، الاول هو تضمين عامل المخاطرة واللاتاكد عند تقييم المشروع من الناحية الاقتصادية ، حيث لابد من يكون نسبة مخاطرة وعدم تاكد عند تقييم أي مشروع لمجابهة احداث المستقبل الغير متوقعة ، الثاني المنافسة الشديدة بين المنتجات المحلية والمستوردة  ، حيث ان تحليل الحساسية يعطينا صورة عن مدى حساسية القيمة الحالية

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Publication Date
Wed Dec 20 2023
Journal Name
Arab Science Heritage Journal
المكانة العلمية في كتاب)) غاية النهاية في طبقات القراء (( البن الجزري|ت833هـ"
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Aljazri made an effort to prominence the scientific rank of
reporters through transfer accurate expressions reflects the
heighest ability of reporter . these opinions are often of the
translator's companions or of his students who heard and studied
from him . Their phrases are included in the translator's edited.
Most of the time, they are brief phrases that indicate precise
meaning

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Publication Date
Fri Dec 02 2022
Journal Name
الاستاذ
جماليات البيان في الخطاب الصوفي قراءة في شعري جلال الدين وابن الفارض
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