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jeasiq-2096
The role of sports marketing in achieving the competitive superiority of the organization: a case study in a sample of the Iraqi Premier League clubs
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The organization of sporting activities at the local and international levels requires a lot of money, which has increased interest in marketing in the sports field, as it is one of the modern topics that represent the basic knowledge needed by the sports marketer and which represents one of the basic concepts to enhance the benefits and returns of sports clubs. The research problem was the weak awareness of the members of the administrative body of Iraqi sports clubs of the role of sports marketing in the dimensions of competitive superiority and not exploiting them in the optimal way that enables clubs to achieve competitive superiority. The research aims to know the role of sports marketing in competitive superiority in the Iraqi Premier League clubs. In order to reach this goal, two main research hypotheses were formulated that stipulated the first hypothesis (there is a correlation relationship of significant significance between sports marketing and competitive superiority ) What is the second hypothesis stipulated (there is a significant effect correlation between sports marketing and competitive excellence) that was subject to statistical tests and was targeted The current research is the sports sector, and the research community was represented by members of the administrative committee of the Iraqi Premier League clubs in Baghdad. It has reached (75) members. As for the method of data collection, it was done using a questionnaire and personal interviews. The statistical software Spss-v.23 was used to analyze the data. A set of statistical methods were also used, such as the mean, standard deviation, the coefficient of variation, the correlation coefficient of Spearman, and the Alpha Cronbach coefficient. The most prominent findings of the researcher were the existence of a direct correlation relationship for sports marketing in competitive superiority, and sports marketing has a positive impact on competitive superiority. As for the most prominent recommendations reached by the researcher, it is necessary for Iraqi clubs to invest in the positive relationship between sports marketing and competitive superiority in order to increase profits and provide a source of self-financing for the club

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Publication Date
Sun Jan 13 2019
Journal Name
Arab Science Heritage Journal
الأحجار الكريمة في القرآن الكريم و التراث
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أنزل ألله تعالى كتابه العزيز على رسوله محمد(ص) هداية للناس كافة وإنقاذا لهم من الكفر والشرك والضلال ، فبين لهم فيه أمور دينهم ودنياهم وميز لهم الحرام من الحلال ، وقصَ عليهم أخبار بعض الأمم السالفة قبلهم وما نزل بهم من عقاب جزاء

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Publication Date
Sun Jan 13 2019
Journal Name
Arab Science Heritage Journal
التعريف بمخطوط كنز التجار في معرفة الأحجار
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اهتم العرب بالجواهر والاحجار الكريمة منذ القدم وازداد هذا الاهتمام في حقب الترف والحضارة . ولم يقتصر استخدام الجواهر والاحجار على الطبقات الغنية كالخلفاء والامراء والوزراء بل شمل كل شرائح المجتمع الاخرى لان الاحجار

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Publication Date
Sun Dec 02 2007
Journal Name
Political Sciences Journal
دور طلاب النور في الحياة السياسية التركية
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دور طلاب النور في الحياة السياسية التركية

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Publication Date
Wed Dec 19 2018
Journal Name
Arab Science Heritage Journal
تاريخ تار يخ الزلازل في بلاد الشام
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Affected by agricultural products in the Levant to a lot of factors that led to the rise in prices which as a result of natural factors, the most important and most notably the earthquakes that occurred in the dates of sporadic in the Levant,

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Publication Date
Sun Jan 04 2004
Journal Name
Al-academy
المنظومة الصورية والتعبير اللغوي في العرض المسرحي
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المنظومة الصورية والتعبير اللغوي في العرض المسرحي

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Publication Date
Sat Mar 01 2008
Journal Name
Journal Of Economics And Administrative Sciences
التنمية البشرية والتطورات الديمغرافية في بلدان الاسكوا
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احتل موضوع التنمية البشرية منذ مطلع عقد التسعينات من القرن الماضي مكانة مهمة في تقييم تجربة التنمية في دول العالم الثالث بشكل عام، نظراً لتأكيده على عنصر رأس المال البشري ومدى استفادة الانسان من عملية التنمية الاقتصادية.

ونظراً لما تتركه عملية التطورات الديمغرافية من آثار على عملية التنمية الاقتصادية، لذا جاء البحث ليحاول ان يربط بين مفهوم التنمية البشرية واهم المتغيرات المؤثرة فيها الا

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Publication Date
Wed Jan 02 2008
Journal Name
Political Sciences Journal
سبع مسائل في احسن الوسائل للسياسة العراقية
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سبع مسائل في احسن الوسائل للسياسة العراقية

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Publication Date
Tue Oct 05 2021
Journal Name
Arab Science Heritage Journal
مظاهر الترف في الوظائف ابان العصر الفاطمي
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The Fatimids were arguing with the Abbasids in everything, even in the causes of civilization, and the Islamic moderization had matured,

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Publication Date
Sun Jan 04 2004
Journal Name
Al-academy
استخدام خامات محلية في صناعة البوادق الحرارية
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استخدام خامات محلية في صناعة البوادق الحرارية

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Publication Date
Thu Jun 03 2021
Journal Name
Al-academy
المستويات الدالة للمؤشرة في الفلم التسجيلي العراقي
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المستويات الدالة للمؤشرة في الفلم التسجيلي العراقي

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