Preferred Language
Articles
/
jeasiq-2069
The Role of Sports Marketing in Customer Value
...Show More Authors

Sports marketing is one of the most important areas to attract capital and the most important economic activities at the present time and the sports field is one of the most important areas that can be used in marketing products and services and the need for sports marketing in Iraq is shown to increase the benefits and returns of sports clubs due to a lack of material resource and weakness In the available capabilities presented to it. The research problem was the lack of sufficient knowledge of the role of sports marketing in the value of the customer by members of the administrative body of Iraqi sports clubs. The research aims to know the role of sports marketing in the value of the customer in the Iraqi Premier League clubs. In order to reach this goal, two main research hypotheses were formulated that stipulated the first hypothesis (there is a correlation relationship of significant significance between sports marketing and the value of the customer) What is the second hypothesis stipulated (there is a significant correlation effect between sports marketing and the value of the customer) subjected to statistical tests, has been targeted The current research is the sports sector, and the research community was represented by members of the administrative committee of the Iraqi Premier League clubs in Baghdad. It has reached (75) members. As for the method of data collection, it was done using a questionnaire and personal interviews. The statistical program (Spss-v.23) was used to analyze the data. A set of statistical methods were also used, such as the mean, standard deviation, the coefficient of variation, the correlation coefficient of Spearman and the Alpha Cronbach coefficient. The most prominent findings of the researcher were the existence of a direct correlation relationship for sports marketing in the value of the customer, and sports marketing affects positively the value of the customer. As for the most prominent recommendations reached by the researcher, it is necessary to invest in Iraqi clubs for the positive relationship between sports marketing and customer value in order to increase profits and provide a source of self-financing for the club

Crossref
View Publication Preview PDF
Quick Preview PDF
Publication Date
Fri Sep 01 2023
Journal Name
Journal Of Building Engineering
Discharge performance assessment of a vertical double-pipe latent heat storage unit equipped with circular Y-shaped fins
...Show More Authors

This paper aims to study the effect of circular Y-shaped fin arrangement to improve the low thermal response rates of a double-tube heat exchanger containing Paraffin phase change material (PCM). ANSYS software is employed to perform the computational fluid dynamic (CFD) simulations of the heat exchanger, including fluid flow, heat transfer, and the phase change process. The optimum state of the fin configuration is derived through sensitivity analysis by evaluating the geometrical parameters of the Y-shaped fin. For the same height of the fins (10 mm), the solidification time is reduced by almost 22%, and the discharging rate is enhanced by almost 26% using Y-shaped fins compared with the straight fins. The results demonstrate that the sol

... Show More
View Publication
Scopus (16)
Crossref (1)
Scopus Clarivate Crossref
Publication Date
Sat Jan 01 2022
Journal Name
Journal Of Petroleum Science And Engineering
Organic geochemistry of hydrocarbon seeps associated with sulfurous spring water, western Iraq: Biodegradation, source rock and sedimentary environment
...Show More Authors

View Publication
Crossref (7)
Crossref
Publication Date
Sat Apr 30 2022
Journal Name
Iraqi Journal Of Science
Lithology Evaluation of Nahr Umr Formation Using AI with Vp/Vs relationship at Amara Oil Field, Southern Iraq
...Show More Authors

The litholog     of Nahr Umr Formation was evaluated using the Acoustic Impedance (AI), Vp/Vs ratio cross plot colored by petrophysical properties (Vsh, PHIT, PHIE, and Sw) in Am-6-Am-10 wells. Bulk density is an important physical property that reflects matrix density and fluid density that exist in rocks pores. It is used as the main parameters to estimate physical characteristics (porosity, water saturation, shale volume, and others). AI was calculated using RHOB and VP logs. Shear velocity was calculated using Greenberg Castagna equations used for estimating the Vp/Vs ratio and the result Showed that the Nahr Umr Formation is composed of two main lithological units. The upper unit (depth 3540m -3672m) is composed of limestone (li

... Show More
View Publication Preview PDF
Scopus Crossref
Publication Date
Wed Jul 20 2022
Journal Name
Ibn Al-haitham Journal For Pure And Applied Sciences
Enhancing Some Mechanical Properties (Compression, Impact, Hardness, Young modulus) and Thermal Conductivity, Diffusion Coefficient of Micro Epoxy Composites.
...Show More Authors

  In this research, the study effect of additive titanium dioxide powder (TiO2) as a lone composite ( Ep+TiO2) and a mixture of (TiO2) and silicon oxide (SiO2), ( Ep+ TiO2+SiO2)as a hybrid composite on the mechanical and physical properties for epoxy coating. Thescompsiteswere prepared by (Hand Lay- the molding) method. The samples were tested for compressive strength, surface hardness, modulus of elasticity, thermal conductivity and diffusion coefficient, from the results obtained showed improvement in mechanical properties after adding ceramic powders, as the alone composite (EP+ TiO2) had the highest compressive strength ( 53.738 ) ᴍPa, the hybrid composite ( EP+TiO2 +SiO2 ) had the

... Show More
View Publication Preview PDF
Crossref (2)
Crossref
Publication Date
Sun Jun 12 2011
Journal Name
Baghdad Science Journal
Analysis of grape fruits and grape seed for their major , minor and trace elemental contact by XRF technique
...Show More Authors

Grapes and grape seeds are important samples employed for environmental medical studies . The air of this work was to identify and concentration calculation of the elements in grapes fruit and thier seeds by using X-Ray fluoresces technique (XRF) . Samples were collected from Abo Ghraib of Baghdad city ,the grape seeds were obtained from those samples . Both samples were taken under experimental procedure to obtain the sample which were ready for analysis . The samples were then submitted to experimental conditions using a radiation source and then samples were applied for counting analysis shows the elements Na , Mg , Al , Si , P , S , Cl , K , Ca , and Sr as major components of the samples. Fe , Sr , I , Ba and V were

... Show More
View Publication Preview PDF
Crossref (1)
Crossref
Publication Date
Wed Jun 26 2019
Journal Name
Iraqi Journal Of Science
Hydrochemical of Groundwater for Al Dammam unconfined Aquifer within Al-Salman Basin, Al-Muthana Governorate, South West Iraq
...Show More Authors

The quality of groundwater is just as important as its quantity. The kinds and concentration of salts in groundwater depend on the environment, movement, and the source of the groundwater. During the field work, 20 samples have been collected from water wells from Al-Salman basin for two seasons represent wet and dry seasons in November 2017 and April 2018. After water well samples have been analyzed the Electrical conductivity values range from (2260 to 5500) μS/cm for dry season and range from (2540 to 5630) μS/cm for wet season, the Total dissolved solids values range from (1289 to 3582) ppm for dry season and range from (1710 to 3960) ppm for wet season, and pH values range from (7.11 to 7.3) for dry and wet seasons. The Hydroc

... Show More
View Publication Preview PDF
Scopus (1)
Crossref (1)
Scopus Crossref
Publication Date
Wed Sep 15 2021
Journal Name
Journal Of Baghdad College Of Dentistry
Salivary Cortisol as a Stress Biomarker and Total Viable Count of Salivary Bacterial Microbiome among COVID-19 Patients
...Show More Authors

Background: The COVID-19 virus outbreak had a massive effect on many parts of people's lives, as they were advised to quarantine and lockdown to prevent the virus from spreading, which had a big impact on people's mental health, anxiety, and stress. Many internal and external factors lead to stress. This negatively influences the body's homeostasis. As a result, stress may affect the body's capacity to use energy to defend against pathogens. Many recent investigations have found substantial links between human mental stress and the production of hormones, prohormones, and/or immunological chemicals. some of these researches have verified the link between stress and salivary cortisol levels. The aim of this study is to measure salivary corti

... Show More
View Publication Preview PDF
Scopus (2)
Crossref (1)
Scopus Crossref
Publication Date
Fri Dec 08 2023
Journal Name
Iraqi Journal Of Science
Integration Remote Sensing and GIS Techniques to Evaluate Land Use-Land Cover of Baghdad Region and Nearby Areas
...Show More Authors

The study area of Baghdad region and nearby areas lies within the central part of the Mesopotamia plain. It covers about 5700 Km2. The remote sensing techniques are used in order to produce possible Land Use – Land Cover (LULC) map for Baghdad region and nearby areas depending on Landsat TM satellite image 2007. The classification procedure which was developed by USGS used and followed with field checking in 2010. Land Use-land cover digital map is created depending on maximum likelihood classifications (ML) of TM image using ERDAS 9.2.The LULC raster image is converted to vector structure, using Arc GIS 9.3 Program in order to create a digital LULC map. This study showed it is possible to produce a digital map of LULC and it can be co

... Show More
View Publication Preview PDF
Publication Date
Sun Oct 22 2023
Journal Name
Iraqi Journal Of Science
Assessment of Genetic Distance Among Some Iraqi Date Palm Cultivares )Phoenix Dactylifera L.) Using Randomly Amplified Polymorphic DNA
...Show More Authors

The aim of this study to determine the genetic distance and relationship among some Iraqi date palm cultivars by using the Random Amplified Polymorphic DNA (RAPD) technique. Molecular analysis was performed by using 10 random primers. These primers produced 176 fragment lines across 14 cultivars, Of these, 166 or 94.3% were polymorphic. The size of the amplified bands ranged between 200-2250 bp. The genetic polymorphism value of each primer was determined and ranged between 7.5-16.9%. In terms of unique banding patterns, the most characteristic banding pattern was for the Barhee cultivar with primer OP-M06 and for the Khadhrawy Mandily cultivar with primer OP-C02. Genetic distance values ranged from 0.868 to 0.125 among studied date palm

... Show More
View Publication Preview PDF
Publication Date
Mon Jan 28 2019
Journal Name
Iraqi Journal Of Science
Synergistic Effect of Linezolid, Tigecycline, and Vancomycin on Staphylococcus Aureus Isolated From Iraqi Patients with Diabetic Foot Ulcers
...Show More Authors

Ninety nine swabs were collected from patients with diabetic foot ulcers (DFU), all swabs   were cultured on different selective media for screening, 46 isolates confirmed as S. aureus by API staph. The results of antibiotic susceptibility test revealed that all isolates were resistant to metronidazole, 34 isolates were resistant to cefoxitin, ceftriaxone, and meropenim, 23 isolates were resistant to ciprofloxacin and norfloxacin, 17 and 16 isolates were resistant to tetracycline and trimethoprim, respectively; while all isolates were sensitive to tigecycline. The results of minimum inhibitory concentration (MIC) that carried out by using vancomycin, tigecycline and linezolid for 8 isolates, MIC results were1-2 µg /ml

... Show More
View Publication Preview PDF