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jeasiq-1805
The impact of the use of digital marketing channels on the implementation of the strategy of positioning Applied study on a sample of the managers of the International Company for smart card "Key Card"
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 The technology in continuous and quick development, that reflects in all parts of our life and interred both scientific and practical fields. Marketing is one of them, a customer’s way to deal with choosing and demanding the product deferent from the traditional way. Some of the buying processes are electronic now, therefore the current research is identifying the digital channels that entered the world of marketing and influenced the activities and types that fall under this name and how it affects in positioning strategy, which is how to install the product or brand in the mind of the customer and was dimensions (brand identity, brand personality, brand communication, brand awareness, brand image), The researcher took the basic problem of the change in the application of marketing operations using digital channels and how it reflected in the application of the steps of positioning, and the aim of the research was employ digital channels in the application of the strategy of positioning and study the relationship between variables and test according to the hypothesis “The digital marketing channels have a significant impact on positioning strategy”, the managers of the global smart card company in Iraq were chosen 203 managers of the research community and 86 of them were selected for a practical sample to test the hypothesis using the statistical methods of The means and standard deviation to measure the homogeneity of the answers on the questions asked and the simple linear regression to measure the degree of influence between the variables tested. The research found that there is a relationship of influence of digital channels in the application of the strategy of concentration, and the stronger impact on the identity of the brand while the character of the mark relationship weaker, and the researcher recommended to focus on strengthening the elements of the identity of the mark in promotional messages and also needs to strengthen the brand by adopting the principles of commitment and honesty By providing the customer with more honest information and commitment to the timing of service delivery to complete the subsequent steps and crystallize concentration in the mind of the target customer.   

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Publication Date
Fri May 19 2023
Journal Name
مجلة الكنوز العلمية
واقعاالستثمار في راس المال الفكري والبشري
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The idea of the current research stemmed from the vital role of investment in the development of sustainable human resources, as the research aims to investigate education as a mechanism for investment in human and intellectual capital in the College of Administration and Economics / University of Baghdad, which is a site for conducting the study, and highlights the importance of research through the flow of knowledge experiences of capital Intellectual and human money, which is the source of wealth and pillars of power. The problem of the research was represented by a major question: What is the extent to which the quality of education can be applied as a means of investing in intellectual and human capital? The case study approach was use

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Publication Date
Thu Feb 01 2024
Journal Name
المركز حورابي
التنافس في العلاقات الدولية (مدخل مفاهيمي)
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يعد التنافس امر اعتيادي في المعاملات الدولية وبين الدول لاسيما في الوقت الحالي فهي لا تدخل في نزاع او حرب او حتى ازمة

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Publication Date
Mon Dec 01 2008
Journal Name
Political Sciences Journal
العولمة وآليات حراكها في الوطن العربي
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العولمة وآليات حراكها في الوطن العربي

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Publication Date
Tue Jan 05 2010
Journal Name
Political Sciences Journal
العلاقات العراقية التركية في مجال المياه
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العلاقات العراقية التركية في مجال المياه

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Publication Date
Mon Feb 04 2019
Journal Name
Journal Of The College Of Education For Women
Labor Partnership in early Islamic Law
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In terms of each party's contribution to the common venture, partnership felt in several categories. It would be a complete partnership, that is, one in which all partnership, both capital and service; It could be an arrangement like the commenda (Arabic : Mudãraba , muqãraba , girãd) in which one party supplied the capital and the other service .
In Malikite and Hanaifite Law, It would take the form of a labor partnership, that is, one in which the only investment on the part of all its members was their skill or labor. In this last category of partnership, the captil itself considered solely or primarily of the labor of the partners.

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Publication Date
Mon Jul 22 2019
Journal Name
Arab Science Heritage Journal
التطرف الفكري وانعكاساته الاجتماعية في بغداد
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يعدّ التطرف الفكري من أكبر الازمات التي تعرض لها العراق بصورة عامة ،
وبغداد بشكل خاص خلال حقب تاريخية مختلفة

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Publication Date
Fri Jul 01 2011
Journal Name
مجلة (كلية التربية الأساسية ) الصادرة عن (كلية التربية الأساسية / الجامعة المستنصرية )،
-الدقائق البلاغية في أطول الآيات القرآنية
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ارتبطت اية الدين بجملة ايات قبلها بشكل يبهر القارئ و يوقفه على ما في القران من رصانة تاليف و احكام بناء و تلاؤم اجزاء معى اكتنازها .دقائق بلاغية كان جلها عائدا الى فنون علم المعاني

Publication Date
Mon Nov 12 2018
Journal Name
Arab Science Heritage Journal
شق لفظة (شقَّ) في القرآن الكريم
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Through tracingthe term “derivation” in the Holy Quran, I found that the word derivation varies and graduates in meaning from one form to another according to what has been mentioned in the Quranic context. In order to show that variation and graduation, we trace it in three axes:

The first axis (openness): the term “derivation” graduates from the meaning of openness and opening in its broad meaning to partial openness.

The second axis (the dispute): the term “derivation” participated with the general and private meaning, i.e. from hostility to antipathy.

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Publication Date
Mon Jan 14 2019
Journal Name
Arab Science Heritage Journal
الواقع التربوي والتعليمي في العصر الراشدي
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حظيت التربية والتعليم برعاية كبيرة في المجتمع العربي الاسلامي عامة والعصر الراشدي بشكل خاص ونزلت الايات القرأنية الكريمة التي تناولت مفردات العلم والتعليم ومنها قوله تعالى : " وانزل الله عليك الكتاب والحكمة وعلمك ما لم تكن

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Publication Date
Mon Sep 30 2019
Journal Name
College Of Islamic Sciences
Parasycology and scientific miracles in Islamic thought
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The research sheds light on the subject of phraseology as an important field to present metaphysical issues with contemporary scientific discourse. (Primary psychology) It does not apply with the reality of this science and therefore some tried to call it other names such as (Alsai), a unit of measurement of energy activity of things and assets. It was also called metaphysics or metaphysics, but it eventually settled on parapsychology. We try to win Islam and religious concepts with contemporary scientific discourse. The researcher discussed issues that modern science was unable to comprehend and interpreted. He used these subjects to prove the truths of religion and faith. Modern times because the whole universe miracles or as Imam Ghaz

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