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jeasiq-1805
The impact of the use of digital marketing channels on the implementation of the strategy of positioning Applied study on a sample of the managers of the International Company for smart card "Key Card"
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 The technology in continuous and quick development, that reflects in all parts of our life and interred both scientific and practical fields. Marketing is one of them, a customer’s way to deal with choosing and demanding the product deferent from the traditional way. Some of the buying processes are electronic now, therefore the current research is identifying the digital channels that entered the world of marketing and influenced the activities and types that fall under this name and how it affects in positioning strategy, which is how to install the product or brand in the mind of the customer and was dimensions (brand identity, brand personality, brand communication, brand awareness, brand image), The researcher took the basic problem of the change in the application of marketing operations using digital channels and how it reflected in the application of the steps of positioning, and the aim of the research was employ digital channels in the application of the strategy of positioning and study the relationship between variables and test according to the hypothesis “The digital marketing channels have a significant impact on positioning strategy”, the managers of the global smart card company in Iraq were chosen 203 managers of the research community and 86 of them were selected for a practical sample to test the hypothesis using the statistical methods of The means and standard deviation to measure the homogeneity of the answers on the questions asked and the simple linear regression to measure the degree of influence between the variables tested. The research found that there is a relationship of influence of digital channels in the application of the strategy of concentration, and the stronger impact on the identity of the brand while the character of the mark relationship weaker, and the researcher recommended to focus on strengthening the elements of the identity of the mark in promotional messages and also needs to strengthen the brand by adopting the principles of commitment and honesty By providing the customer with more honest information and commitment to the timing of service delivery to complete the subsequent steps and crystallize concentration in the mind of the target customer.   

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Publication Date
Mon Apr 29 2019
Journal Name
Arab Science Heritage Journal
الحياة الحياة الفكرية في العتبة العلوية للمدة (2003- 2017)
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      The holy city of Najaf is a vital space that helps to bring people together within a particular context, thus strengthening intellectual communication, community participation and increasing opportunities to learn about different cultures

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Publication Date
Thu Sep 08 2022
Journal Name
قضايا سياسية
الشخصانية في الفكر السياسي الغربي المعاصر: جان لاكروا انموذجا
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برزت الشخصانية في حقبة تاريخية كان فيها العالم و اوربا وفرنسا تشهد انتهاء حقبة حضارية امتدت من نهاية القرون الوسطى حتى اوائل القرن العشرين تميزت بكونها رأسمالية التركيب، ليبرالية المنهج، وبرجوازية القيم، جاءت الشخصانية ليس فقط محاولة للإجابة عن حقبة جديدة ولادة حضارة جديدة لاتزال غامضة المعالم فحسب انما ايضا كرد على المدرسة الماركسية المادية والوجودية الملحدة محددة هدفها الابعد بإعادة صنع النهضة

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Publication Date
Fri Feb 08 2019
Journal Name
Journal Of The College Of Education For Women
إدراك الأزیاء في ظل علاقاتھا الجمالیة بعناصر العرض المسرحي
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The fashion accused important optical avenge with the rest of visual elements
, That style of fashion design stir up beautiful feelings by using fashion forming
that is suitable with the nature of designable treatments to other elements .
The fashions contains the nature of relation ships of educational address and
the kind of beliefs , So the visual beauty is limited for those relation which are the
designer fashion tried to redesign and set them anew . so as to goes with beautifully
with the last visual for fashions.

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Publication Date
Wed Dec 20 2023
Journal Name
Arab Science Heritage Journal
إلرشادات النبوية في إستخدام أواني الطعام والشراب وأثرها الصحي
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The research included the statement of some prophetic
guidelines for preserving food and drink from contamination that
causes diseases, which originate either viruses and microbes, or
insects and vermin spread in the air,

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Publication Date
Sun Dec 23 2018
Journal Name
Arab Science Heritage Journal
التفسير التفسير النبىي للقرآن الكريم وأحره في التفسير بالمأحىر
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The science of exegesis was started by the first teacher, the Holy Prophet, and then further developed in various methods and approaches through history

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Publication Date
Fri Jul 04 2025
Journal Name
Bylon Center For Humanities Studies
Amos Oz And His Status In Modern Hebrew Literature (Review Article)
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This literary review addresses the status of the most famous Israeli writer, Amos Oz, through the analysis of relevant articles that highlight various aspects of his literary and political orientations, reflecting his ideological and social background. Oz's literature encompasses a mix of political orientations that many critics view as extreme, while others see them as moderate stances indicative of the author's awareness. And these are what strengthened his literary status in modern Hebrew literature.These trends emphasized the contribution of Oz's works to shaping Israeli cultural consciousness and reflect the challenges facing identity in multiple contexts. He was an advocate for equality between Palestinians and Israelis and

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Publication Date
Wed Dec 01 2021
Journal Name
المجلة العراقية للعلوم الاقتصادية
تأثير راس المال الأجنبي المودع في القيمة السوقية للشركة
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يهدف البحث إلى قياس تاثير راس المال المودع للمستثمرين غير العراقيين والمستثمر في أسهم شركات المدرجة في سوق العراق للأوراق المالية في القيمة السوقية لتلك الشركات

Publication Date
Wed Feb 01 2023
Journal Name
Baghdad Science Journal
Some New Fixed Point Theorems in Weak Partial Metric Spaces
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The main objective of this work is to introduce and investigate fixed point (F. p) theorems for maps that satisfy contractive conditions in weak partial metric spaces (W.P.M.S), and give some new generalization of the fixed point theorems of Mathews and Heckmann. Our results extend, and unify a multitude of (F. p) theorems and generalize some results in (W.P.M.S). An example is given as an illustration of our results.

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Publication Date
Wed Jun 01 2005
Journal Name
Journal Of The College Of Languages (jcl)
תפקידהּ של המילה "בית" בהמצאת את הצירופים העבריים החדשים מחקר למורה
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הקדמה
המילה היא יחידה בסיסית ב שפה המתאפיינת בכך שיש לה משמעות ייחודית וביטוי פונטי )בשפה מדוברת (, גרפי
)בכתיבה( או מרחבי )בשפת סימנים. ובעיקר המונח מילה מתייחס ל שפות טבעיות או לשפות מתוכננות , אבל הוא קיים
גם בשפות מלאכותיות כגון שפות תכנות או שפות לוגיקה . בית היא מהמילות שראינו צריך לחקור אותה מתוך
משמצאנו בה מתפקידים גדולים בפעולה חשובה בתולדות הלשון עהברית שהיא התחדיש, פעולה זו שנכנסה לעברית אחרי

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Publication Date
Sat Mar 07 2026
Journal Name
Imam Jaafar Al-sadiq University Journal Of Human And Social Sciences
الادارة الالكترونية الناجحة ودورها في حل مشكلات الادارة العامة
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