Preferred Language
Articles
/
jeasiq-1805
The impact of the use of digital marketing channels on the implementation of the strategy of positioning Applied study on a sample of the managers of the International Company for smart card "Key Card"
...Show More Authors

 The technology in continuous and quick development, that reflects in all parts of our life and interred both scientific and practical fields. Marketing is one of them, a customer’s way to deal with choosing and demanding the product deferent from the traditional way. Some of the buying processes are electronic now, therefore the current research is identifying the digital channels that entered the world of marketing and influenced the activities and types that fall under this name and how it affects in positioning strategy, which is how to install the product or brand in the mind of the customer and was dimensions (brand identity, brand personality, brand communication, brand awareness, brand image), The researcher took the basic problem of the change in the application of marketing operations using digital channels and how it reflected in the application of the steps of positioning, and the aim of the research was employ digital channels in the application of the strategy of positioning and study the relationship between variables and test according to the hypothesis “The digital marketing channels have a significant impact on positioning strategy”, the managers of the global smart card company in Iraq were chosen 203 managers of the research community and 86 of them were selected for a practical sample to test the hypothesis using the statistical methods of The means and standard deviation to measure the homogeneity of the answers on the questions asked and the simple linear regression to measure the degree of influence between the variables tested. The research found that there is a relationship of influence of digital channels in the application of the strategy of concentration, and the stronger impact on the identity of the brand while the character of the mark relationship weaker, and the researcher recommended to focus on strengthening the elements of the identity of the mark in promotional messages and also needs to strengthen the brand by adopting the principles of commitment and honesty By providing the customer with more honest information and commitment to the timing of service delivery to complete the subsequent steps and crystallize concentration in the mind of the target customer.   

Crossref
View Publication Preview PDF
Quick Preview PDF
Publication Date
Tue Jan 05 2010
Journal Name
Political Sciences Journal
العلاقات العراقية التركية في مجال المياه
...Show More Authors

العلاقات العراقية التركية في مجال المياه

View Publication Preview PDF
Crossref (2)
Crossref
Publication Date
Fri Feb 01 2019
Journal Name
Journal Of The College Of Education For Women
Baghdadin Drinks and Foods stuff Abbasyat Ages
...Show More Authors

Baghdadin Drinks and Foods stuff Abbasyat Ages

View Publication Preview PDF
Publication Date
Mon Feb 04 2019
Journal Name
Journal Of The College Of Education For Women
Labor Partnership in early Islamic Law
...Show More Authors

In terms of each party's contribution to the common venture, partnership felt in several categories. It would be a complete partnership, that is, one in which all partnership, both capital and service; It could be an arrangement like the commenda (Arabic : Mudãraba , muqãraba , girãd) in which one party supplied the capital and the other service .
In Malikite and Hanaifite Law, It would take the form of a labor partnership, that is, one in which the only investment on the part of all its members was their skill or labor. In this last category of partnership, the captil itself considered solely or primarily of the labor of the partners.

View Publication Preview PDF
Publication Date
Fri May 19 2023
Journal Name
مجلة الكنوز العلمية
واقعاالستثمار في راس المال الفكري والبشري
...Show More Authors

The idea of the current research stemmed from the vital role of investment in the development of sustainable human resources, as the research aims to investigate education as a mechanism for investment in human and intellectual capital in the College of Administration and Economics / University of Baghdad, which is a site for conducting the study, and highlights the importance of research through the flow of knowledge experiences of capital Intellectual and human money, which is the source of wealth and pillars of power. The problem of the research was represented by a major question: What is the extent to which the quality of education can be applied as a means of investing in intellectual and human capital? The case study approach was use

... Show More
View Publication Preview PDF
Publication Date
Wed Jun 20 2018
Journal Name
Al-academy
Form and content in book covers designs
...Show More Authors

   Despite the development in the fields of communication and informatics, the book remains its distinguished presence and popular popularity as it is the oldest means to obtain knowledge, addressing the vast majority of society in different levels and levels of knowledge and culture. The design of the cover book portal and the structure of semolina semantic including the elements of construction and typography contribute to the activation of the relationship between form and content, and here lies the importance of this relativity and its role in enhancing the communicative dimension of the design of the book cover, and cast a shadow on the promotional and marketing effectiveness. Hence the importance of research, but the prob

... Show More
View Publication Preview PDF
Crossref
Publication Date
Fri Feb 08 2019
Journal Name
Journal Of The College Of Education For Women
المرأة في رسوم جواد سلیم وبیكاسو
...Show More Authors

There is a fact we have to admit here, first, that is art innovation, since
its early beginnings, is mostly a male product, and causing to stir interest and
attention, if it was a female one. Psychiatrist and sociologists could give us a
convincing answer or a logical explanation for that. What is really important
here is how the male artist could review his vision to woman, what was the
impact of all these ideas and desires towards each other in their artistic
products? Did he reflect the real role played by the woman in pushing the
artist towards specific ways? Did it related to the struggle for immortality? In
searching for motherhood and life eternity and the partner to find the way to
life. We, often, find

... Show More
View Publication Preview PDF
Publication Date
Thu Jan 10 2019
Journal Name
Journal Of The College Of Education For Women
Miraculous character in Fadhil Al-Azzawi's Novels
...Show More Authors

this research adopts the study of experimentational fiction in the characters for the writer Fadhil Al-Azzawi ,which appear in the miraculous characters that the writer creates in his enumerative paragraphs , and these characters are featured by there reveling on traditions which is prevalent in the formation of these characters, The research also included theoretical beginning foe experimental fiction and miraculous characters, followed by analysis and examination of these characters in the writer`s texts, finishing by an epilogue for the results of the research , giving the references and resources we depended on writing this research .

View Publication Preview PDF
Publication Date
Sat Dec 29 2018
Journal Name
Journal Of Planner And Development
تشريع التعمير والتطوير العقاري في الجزائر
...Show More Authors

View Publication Preview PDF
Publication Date
Sun Jun 01 2008
Journal Name
Journal Of The College Of Languages (jcl)
Образ Маленького человека В русской литературе
...Show More Authors

Наше исследование посвящено образу маленького человека в русской литературе. Судьба маленьких забытых, униженых людей занимает особое место в русской литературе. Жизнь и всѐ что относятся к ним, кажутся окружаему миру ничтожными, недостойными внимания. «именно такие люди иногда по воле обстоятельств, повинуясь крику души, начинали бороться против не справедливости».1
Жизнь этих людей понравились писа

... Show More
View Publication Preview PDF
Publication Date
Wed Jun 22 2022
Journal Name
Arab Science Heritage Journal
الصيدليات وتحضير الدواء في المنمنمات العربية
...Show More Authors

The study of manuscripts that related to medicine and pharmacology is of interest to the study of the history of science., it illustrates aspects of the practice of doctors and pharmacists, the status of patients, and the types of drugs

View Publication Preview PDF
Crossref