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jeasiq-1805
The impact of the use of digital marketing channels on the implementation of the strategy of positioning Applied study on a sample of the managers of the International Company for smart card "Key Card"
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 The technology in continuous and quick development, that reflects in all parts of our life and interred both scientific and practical fields. Marketing is one of them, a customer’s way to deal with choosing and demanding the product deferent from the traditional way. Some of the buying processes are electronic now, therefore the current research is identifying the digital channels that entered the world of marketing and influenced the activities and types that fall under this name and how it affects in positioning strategy, which is how to install the product or brand in the mind of the customer and was dimensions (brand identity, brand personality, brand communication, brand awareness, brand image), The researcher took the basic problem of the change in the application of marketing operations using digital channels and how it reflected in the application of the steps of positioning, and the aim of the research was employ digital channels in the application of the strategy of positioning and study the relationship between variables and test according to the hypothesis “The digital marketing channels have a significant impact on positioning strategy”, the managers of the global smart card company in Iraq were chosen 203 managers of the research community and 86 of them were selected for a practical sample to test the hypothesis using the statistical methods of The means and standard deviation to measure the homogeneity of the answers on the questions asked and the simple linear regression to measure the degree of influence between the variables tested. The research found that there is a relationship of influence of digital channels in the application of the strategy of concentration, and the stronger impact on the identity of the brand while the character of the mark relationship weaker, and the researcher recommended to focus on strengthening the elements of the identity of the mark in promotional messages and also needs to strengthen the brand by adopting the principles of commitment and honesty By providing the customer with more honest information and commitment to the timing of service delivery to complete the subsequent steps and crystallize concentration in the mind of the target customer.   

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Publication Date
Sat Jun 06 2020
Journal Name
Journal Of The College Of Education For Women
Urban Security in Cities Planning
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Cities have witnessed great changes since the planning of the first cities. This is due to the increase in population and problems in services that affect urban security. As such, urban security is directed and affected by the nature of city planning and the types of services. Besides, the kind of services plays an imminent place in providing urban security at all levels. Other factors that influence urban security can be limited to the increase of population, economic and social changes. This leads to losing urban control. This study will explore the historical chronology to identify weaknesses in urban planning since its dawn and reaching solutions to protect urban security. The importance of the research lies in achieving urban securi

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Publication Date
Sun Oct 07 2012
Journal Name
Journal Of Educational And Psychological Researches
" التجديدات التربوية في العملية التعليمية "
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Staring Of Its Philosophy And Intellectual  Orientations  And Ending With What Offering In Studying Rooms  {Educational System} Concerning  With Scientific ,Cognitive , Technological And Cultural Structures ,The Variables Inside This System  More Than Constants And Preoccupation With Future More Than Past And Present . 

So We Should Review  The Education System  Starting Of Its Philosophy Ending With Formulate  The Educational Structure According To A New Standers  To Estimate The Educational Outputs Within A Frame Of Behavioral Outputs  Relay On Global Quality Standards Influenced By Global Quality Culture Which Make Us Along The Educational And Cul

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Publication Date
Sun Feb 03 2019
Journal Name
Journal Of The College Of Education For Women
العطاء والرزق في صدر الاسلام
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0

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Publication Date
Sat Mar 01 2008
Journal Name
Journal Of Economics And Administrative Sciences
اخلاقيات الاعمال في نظرية الادارة
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لا تحصى تلك الكتابات والمؤلفات التي تناولت اخلاقيات الاعمال (Business ethics) لكن الورقة الحالية التي سنقوم مخلصين بنقلها للعربية ليست مثلها أية مقالة قرأناها، فهي متفردة في اثارتها للموضوع في اطار الطروحات الفكرية لبعض رواد علم الادارة من المؤسسين الذين برزت شهرتهم في مرحلة ستينات القرن العشرين، وهم:

  • W. Taylor
  • I. Barnard
  • F. Drucker

 

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Publication Date
Sun Jan 13 2019
Journal Name
Arab Science Heritage Journal
العلاج بالموسيقى في التراث العربي
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لا شك أن الموسيقى هي أقدر الفنون على خدمة الإنسان، وهي أرقى أنواع منشطات الحياة والصحة النفسية والعضوية، فالصحة النفسية والعضوية هي تناسق الشيء مع كل شيء الخلية مع الخلايا، والروح مع الأرواح، والإنسان مع الكون، كما تتناسق النغمة مع النغمات، والآلة مع الآلات .

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Publication Date
Sun Nov 04 2018
Journal Name
Arab Science Heritage Journal
المبادرة المبادرة في الاقتصاد الاسلامي
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Initiation in Islamic economy is the key for success and the way for advancement.  It leads to the use of circumstances that through which the individual can achieve the accomplishments and gains. Once initiation spreads in the community, it will become a vivacious and that will lead to the development of its reality into the best. The Messenger (PBUH)( has encouraged imitation and the companionsshowed many imitations to deal with the economic issues that are vital to the stability of the peoples and communities and to achieve the necessary  level of income and livelihood pursuant to what the Islamic economy has stipulated. Therefore, finding the ideal means to employ what Allah Almighty has endowed to humanity.

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Publication Date
Sun Aug 18 2019
Journal Name
مجلة العلوم السياسية
اشكالية تعاقب السلطة في لبنان
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تُعَد السلطة السياسية في لبنان, هدفاً أساسياً لكل تنظيم سياسي, سواءأ كان حزب سياسي أم جماعة سياسية معينة. وبذلك ينشأ الصراع على السلطة, وهناك نوعان من الصراع السياسي يجري التمييز بينهما بدلالة فكرة الشرعية, فالتنافس يكون في النظام السياسي عندما ينعقد الاتفاق بين القوى الاجتماعية على اعتباره شرعي اً, ويكون الصراع على النظام السياسي عندما ينقطع الاتفاق بين هذه القوى على شرعيته, وان قوى المعارضة تعمل على الإطاحة

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Publication Date
Sat Jan 01 2005
Journal Name
Journal Of The College Of Languages (jcl)
موازين النقد في الشعر الفارسي
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موازين النقد في الشعر الفارسي

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Publication Date
Sat Jul 01 2006
Journal Name
Political Sciences Journal
النظام السياسي في تركيا وايران
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النظام السياسي في تركيا وايران 

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Publication Date
Sun Mar 15 2020
Journal Name
Journal Of The College Of Education For Women
Urban Security in Cities Planning
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Cities have witnessed great changes since the planning of the first cities. This is due to the increase in population and problems in services which affect urban security. As such, urban security is directed and affected by the nature of city planning and the types of services. Besides, the kind of services plays an imminent place in providing urban security at all levels. Other factors that influence urban security can be limited to the increase of population, economic and social changes. This leads to losing urban control. This study will explore the historical chronology to identify weaknesses in urban planning since its dawn and reaching solutions to protect urban security. The importance of the research lies in achieving urban secur

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