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jeasiq-1805
The impact of the use of digital marketing channels on the implementation of the strategy of positioning Applied study on a sample of the managers of the International Company for smart card "Key Card"
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 The technology in continuous and quick development, that reflects in all parts of our life and interred both scientific and practical fields. Marketing is one of them, a customer’s way to deal with choosing and demanding the product deferent from the traditional way. Some of the buying processes are electronic now, therefore the current research is identifying the digital channels that entered the world of marketing and influenced the activities and types that fall under this name and how it affects in positioning strategy, which is how to install the product or brand in the mind of the customer and was dimensions (brand identity, brand personality, brand communication, brand awareness, brand image), The researcher took the basic problem of the change in the application of marketing operations using digital channels and how it reflected in the application of the steps of positioning, and the aim of the research was employ digital channels in the application of the strategy of positioning and study the relationship between variables and test according to the hypothesis “The digital marketing channels have a significant impact on positioning strategy”, the managers of the global smart card company in Iraq were chosen 203 managers of the research community and 86 of them were selected for a practical sample to test the hypothesis using the statistical methods of The means and standard deviation to measure the homogeneity of the answers on the questions asked and the simple linear regression to measure the degree of influence between the variables tested. The research found that there is a relationship of influence of digital channels in the application of the strategy of concentration, and the stronger impact on the identity of the brand while the character of the mark relationship weaker, and the researcher recommended to focus on strengthening the elements of the identity of the mark in promotional messages and also needs to strengthen the brand by adopting the principles of commitment and honesty By providing the customer with more honest information and commitment to the timing of service delivery to complete the subsequent steps and crystallize concentration in the mind of the target customer.   

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Publication Date
Thu Dec 01 2011
Journal Name
Journal Of Economics And Administrative Sciences
Detecting Outliers In Multiple Linear Regression
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It is well-known that the existence of outliers in the data will adversely affect the efficiency of estimation and results of the current study. In this paper four methods will be studied to detect outliers for the multiple linear regression model in two cases :  first, in real data; and secondly,  after adding the outliers to data and the attempt to detect it. The study is conducted for samples with different sizes, and uses three measures for  comparing between these methods . These three measures are : the mask, dumping and standard error of the estimate.

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Publication Date
Mon Oct 22 2018
Journal Name
Arab Science Heritage Journal
الرياضة الرياضة في الاندلس (ركوب الخيل انموذجا)
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              Riding in Andalusia was a sport emphasized by Islam. It also works to strengthen the muscles, prevent them from sagging, gain vitality and vitality, regulate blood circulation and improve brain and heart function. The research we discussed in the study is not limited to a particular class. Most Andalusian rulers practiced equestrian And they hold concerts and competitions of horse competition, as happened during the reign of Caliph al-Hakam al-Mustansir and Muzaffar ibn Abi Amer and the governor adopted Ben Abbad and the Caliph Muhammad bin Bani al-Ahmar, the governor of the city of Granada in the presence of the great poets such as the son of Abu Salt and Ibn

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Publication Date
Tue Jan 01 2013
Journal Name
Journal Of The College Of Languages (jcl)
ИРАКСКИЙ ПОЛИТИЧЕСКИЙ ЛЕКСИКОН С 2003 ГОДА ДО НАШИХ ДНЕЙ В ЗЕРКАЛЕ РУССКОЙ ПРЕССЕ (НА МАТЕРИАЛЕ ЕЖЕДНЕВНОЙ ГАЗЕТЫ “ИЗВЕСТИЯ”)
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Введения

             Общеизвестно, что изменения в языке какой-либо страны, тесно

связаны с общественно - политическими развитиями данной страны.

            Демократия и общественно – политическая жизнь в Ираке после

 событий 2003 года играли важную роль в изменении языковой ситуации страны, особенно в политической сфере.

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Publication Date
Sun Jan 02 2005
Journal Name
Political Sciences Journal
الليبرالية : نظرة في منطلقاتها الفكرية وآفاقها المستقبلية
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الفيدرالية : نظرة في منطلقاتها الفكرية وآفاقها المستقبلية

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Publication Date
Sun Jun 18 2023
Journal Name
Arab Science Heritage Journal
علمــــاء العــرب والتـــأليف في فقه اللغة العربية
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Philology is a science concerned with issues raised about language. It is a research into the mental aspects of its origin in its various sciences. The term (philology) appeared in the writings of Arab scholars in the fourth century AH. One of the most prominent topics of philology is research on the origin and development of language; Because it is one of the topics that preoccupied thinkers and many scholars, philosophers, and theologians, as well as linguists, have tackled research in it.                

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Publication Date
Wed Oct 23 2024
Journal Name
وادي النيل للدراسات والبحوث الانسانية والاجتماعية والتربوية
النفوذ الفرنسي في الساحل الافريقي (فرص وتحديات)
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اهتمت دول العالم بدول الساحل الإفريقي لمِا عرفته من ثروات معدنية كثيره فيها، وإن دول الساحل الإفريقي تقع في وسط القارة الإفريقية وإنها تمتد من البحر الأحمر أي مطلة على البحر الأحمر مما يجعلها ذات أهمية ملاحية. والذي زاد في أهميتها مواردها الطبيعية إذ أنها ذات موارد اقتصادية متنوعة وكثيرة لا سيما وأنها قليلة الاستهلاك لهذه الموارد فهذا أدى إلى أهتمام الدول التي يكثر استهلاكها لهذه الموارد فيها، ومن هذه الموا

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Publication Date
Thu Jul 29 2021
Journal Name
Arab Science Heritage Journal
الاصول الثنائية والثلاثية والرباعية في الاصول المعجمي
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We conclude that verbs in terms of the number of letters divided into abstract and enlarged

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Publication Date
Sun Mar 26 2023
Journal Name
Arab Science Heritage Journal
شِعريَّةُ الرمزِ والأُسطورةِ في القصيدةِ النِّسويةِ المعاصرةِ
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There is no doubt that this topic has received more study and research than other analytical studies of contemporary poetry models, but many scholars did not stop at the limits of crystallizing the features of feminist poetic production, given its active role in building the features of the modern Arab literary entity.

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Publication Date
Mon Jan 07 2019
Journal Name
Arab Science Heritage Journal
قراءة قراءة في بعض منجزات البيروني الجغرافية
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     البيروني مؤلف عربي، أصله فارسي ، رحل للهند ودرس لغتها وثقافتها وديانتها، نبغ في كثير من العلوم فأضحى مؤرخاً ولغوياً وأدبياً وعالماً بالرياضيات والطبيعيات والفلك والطب والفلسفة والتصوف والأديان ، ولهُ بتلك العلوم مصنفات قيمة تمتاز بالبحث الدقيق والإحاطة الشاملة ، وسائل في المعادن والتنجيم، كما له مراسلات وموازنات قيمة بين المذاهب الفلسفية والصوفية عند الهند والمسيحيين والمسلمين

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Publication Date
Wed Feb 15 2012
Journal Name
مجلة( الآداب) الصادرة عن ( كلية الآداب/ جامعة بغداد)
بلاغة الاستفهام في سورة مريم ( قراءة تتجدّد )
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أعددت العدة لتسليط الضوء على خصوصية اختيار أداةاستفهام دون غيرها من الأدوات التي يصح أن تنوب عنها،مع التأكيد على ما يكمن وراء المعنى المجازي من مضمون. يفس: ر خصوصية الاستفهام وفضله في التعبير( وهذه المنهجية انصبت على15)?خمسة عشر موضعا(استفهام في استفهاميا ? في السورة المباركة ،وزعتها بين) ( )استفهام في الخطاب البشري ، وقد و الخطاب الإلهي) ( ) (زمام المعاني باقتدار، الإنكار و التعجب أمسك فيها غرضاولعل ذلك يناسب سورة

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