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The impact of the use of digital marketing channels on the implementation of the strategy of positioning Applied study on a sample of the managers of the International Company for smart card "Key Card"
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 The technology in continuous and quick development, that reflects in all parts of our life and interred both scientific and practical fields. Marketing is one of them, a customer’s way to deal with choosing and demanding the product deferent from the traditional way. Some of the buying processes are electronic now, therefore the current research is identifying the digital channels that entered the world of marketing and influenced the activities and types that fall under this name and how it affects in positioning strategy, which is how to install the product or brand in the mind of the customer and was dimensions (brand identity, brand personality, brand communication, brand awareness, brand image), The researcher took the basic problem of the change in the application of marketing operations using digital channels and how it reflected in the application of the steps of positioning, and the aim of the research was employ digital channels in the application of the strategy of positioning and study the relationship between variables and test according to the hypothesis “The digital marketing channels have a significant impact on positioning strategy”, the managers of the global smart card company in Iraq were chosen 203 managers of the research community and 86 of them were selected for a practical sample to test the hypothesis using the statistical methods of The means and standard deviation to measure the homogeneity of the answers on the questions asked and the simple linear regression to measure the degree of influence between the variables tested. The research found that there is a relationship of influence of digital channels in the application of the strategy of concentration, and the stronger impact on the identity of the brand while the character of the mark relationship weaker, and the researcher recommended to focus on strengthening the elements of the identity of the mark in promotional messages and also needs to strengthen the brand by adopting the principles of commitment and honesty By providing the customer with more honest information and commitment to the timing of service delivery to complete the subsequent steps and crystallize concentration in the mind of the target customer.   

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Publication Date
Tue Oct 06 2020
Journal Name
College Of Islamic Sciences
منهج الشيخ الخراساني (ت 1329هـ) في كتابه كفاية الأصول
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Conclusion

After this tour with Alkhund Al-Khurasani and his book “Adequacy of Fundamentals,” we can highlight the results we have got through what we have reviewed in the research:

  • Al-Akhund Al-Khurasani was born and raised in a scientific environment that gave him from his childhood the opportunity to gain knowledge of achievement. Therefore, he left to seek knowledge from the beginning of his youth and toured the cities, then he went  to  Tehran and then  He went  to the holy city of Najaf, then left for Samarra, then returned to Najaf in order to work on the scholars and the student. 
  • Al Akhund al-Khorasani studied on several scholars , whether in Iraq or in Geran, and he

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Publication Date
Wed May 18 2016
Journal Name
Al-academy
Music Jawq military in Iraq: زينب صبحي عبد البياتي
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Was and military music still in Iraq whatever tributary of Music, where contributed Brphi Iraqi music musicians, authors and composers of musicians skilled and qualified teachers, was, and still have a big role in the growth and prosperity and progress of contemporary Iraqi music through active and vital role and make a lot of musical tenders excellence in various military and civilian walks of life whether it be in the days of war or peace.As it is the military music schools and the main source of the most important in the education of these machines and training. Therefore occupies the military musicians in Iraq prestigious and important, particularly in the Iraqi National Symphony Orchestra started the forefront of the musical instrum

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Publication Date
Wed Dec 30 2015
Journal Name
College Of Islamic Sciences
Quranic readings at Imam Razi In his explanation (Unseen keys)
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Quranic readings at Imam Razi In his explanation (Unseen keys)

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Publication Date
Wed Jan 01 2014
Journal Name
Journal Of The College Of Languages (jcl)
La Visión Filosófica en las Célebres Obras Literarias y Dramáticas de Unamuno
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Desde la Salamanca de doradas piedras que tantas veces cantara, don Miguel de Unamuno dio a la literatura y al pensamiento españoles unas obras que, a pesar de muchos pesares, perdura viva, como viva fue su agónica existencia.  

   El bilbaíno Miguel de Unamuno (1864-1936) es autor de al menos, doce obras teatrales. Su costumbre de mezclar géneros literarios, sin distinguir claramente el drama de la novela dialogada, le llevó a preferir el teatro leído. De ahí que sus estrenos fuesen, frecuentemente, muy posteriores a las ediciones impresas.

Abstract:

   The Bilbao Miguel de Unamuno (1864-1936) is the author of at least twelve plays. His habit of mixing genres,

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Publication Date
Sun Jan 02 2005
Journal Name
Political Sciences Journal
عرض اطروحة (الحركات الاسلامية في ظل الوضع الدولي الجديد)
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الحركات الاسلامية في ظل الوضع الدولي الجديد

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Publication Date
Wed Nov 28 2018
Journal Name
Arab Science Heritage Journal
بابل بابل في العصر الشبيه بالكتابي وعصر فجر السلالات
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This study deals with the region of the Babylon governorate in Iraq during the Proto-Literate and Early Dynastic periods. It is the region of the well- known ancient capital Babylon. The earlier period includes Late Uruk, Jamdat nasr, and the first epoch of the Early Dynastic period. The latter includes the second and third epochs of the Early Dynastic period. The both periods had lasted more than one thousand years (3500-2334 BC

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Publication Date
Wed Nov 14 2018
Journal Name
Arab Science Heritage Journal
الامام الإمام الطرطوشي (520هـ) وآراؤه الفقهية في الأحوال الشخصية
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This research deals with the ideas of Imam Muhammad bin Al-Waleed bin Khalaf bin Sulaiman bin Ayyub , Al -Qurashi, The Moroccan, The  Andalusian, Al-Maliki. He was  known as Abu Bakr Al-Tartoushey , where thesis deals  with the details of his personal life and as well as his scientific path  as well as  his works, and also covered the views of jurisprudence in the personal status and especially on the subject of divorce and inheritance,

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Publication Date
Sat May 17 2025
Journal Name
سفير برس
استثمار الذكاء الاصطناعي في تحليل البيانات الضخمة داخل المؤسسات العلمية
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تناول المقال موضوع استثمار الذكاء الاصطناعي في تحليل البيانات الضخمة داخل المؤسسات العلمية، وركز على توضيح أهمية هذا التكامل في تعزيز الأداء الأكاديمي والبحثي. استعرضت المقالة تعريفات كل من الذكاء الاصطناعي والبيانات الضخمة، وأنواع البيانات داخل المؤسسات العلمية، ثم بينت أبرز التطبيقات العملية مثل التنبؤ بأداء الطلبة، والإرشاد الذكي، وتحليل سلوك المستخدمين، والفهرسة التلقائية. كما ناقشت المقالة التحدي

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Publication Date
Sat Jun 01 2024
Journal Name
دراسات دولية
توظيف خيارات استراتيجيات مكافحة التطرف العنيف في العراق وافاقها المستقبلية
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أن للتطرف العنيف أسباب متنوعة تقف وراء ظهوره وتمدده في دول العالم المختلفة على نطاق واسع، إذ إن لكل بيئة ظروفها وخصوصياتها الكلية والفرعية التي تسهم في تعزيز القدرة التأثيرية للسلوكيات العنفية في إطار مجتمع ما، لاسيما إذا علمنا إن التطرف العنيف المؤدي الى الإرهاب كسلوكيات عنفية متطرفة مدمرة للبناء المجتمعي ما كان ليستمر لولا وجود بيئة حاضنة وظروف تساعد في انتشاره واستمرارية قدراته التأثيرية في البناء السي

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Publication Date
Mon Jan 01 2018
Journal Name
مجلة كلية التربية للبنات/ مجلة علمية ثقافية تربوية محكمة
الاتجاهات الموضوعية للبحوث المنشورة في مجلة كلية القانون / جامعة بغداد
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