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jeasiq-1805
The impact of the use of digital marketing channels on the implementation of the strategy of positioning Applied study on a sample of the managers of the International Company for smart card "Key Card"
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 The technology in continuous and quick development, that reflects in all parts of our life and interred both scientific and practical fields. Marketing is one of them, a customer’s way to deal with choosing and demanding the product deferent from the traditional way. Some of the buying processes are electronic now, therefore the current research is identifying the digital channels that entered the world of marketing and influenced the activities and types that fall under this name and how it affects in positioning strategy, which is how to install the product or brand in the mind of the customer and was dimensions (brand identity, brand personality, brand communication, brand awareness, brand image), The researcher took the basic problem of the change in the application of marketing operations using digital channels and how it reflected in the application of the steps of positioning, and the aim of the research was employ digital channels in the application of the strategy of positioning and study the relationship between variables and test according to the hypothesis “The digital marketing channels have a significant impact on positioning strategy”, the managers of the global smart card company in Iraq were chosen 203 managers of the research community and 86 of them were selected for a practical sample to test the hypothesis using the statistical methods of The means and standard deviation to measure the homogeneity of the answers on the questions asked and the simple linear regression to measure the degree of influence between the variables tested. The research found that there is a relationship of influence of digital channels in the application of the strategy of concentration, and the stronger impact on the identity of the brand while the character of the mark relationship weaker, and the researcher recommended to focus on strengthening the elements of the identity of the mark in promotional messages and also needs to strengthen the brand by adopting the principles of commitment and honesty By providing the customer with more honest information and commitment to the timing of service delivery to complete the subsequent steps and crystallize concentration in the mind of the target customer.   

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Publication Date
Tue Feb 05 2019
Journal Name
Journal Of The College Of Education For Women
Technology Usage in English Language Teaching and Learning: Reality and Dream
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The aim of the study is to diagnose the real level of technology usage in teaching and learning EFL at university from teachers and students’ viewpoints, and see if it is possible to achieve something of the researchers’ dream - accessing top universities. Two questionnaires have been used to measure the range of technology usage in Colleges of Education for Women, Baghdad and Iraqi Universities, and College of Basic Education. The results have shown that the reality of using technology is still away from the dream. The results have been ascribed to two reasons: The first is the little knowledge of using technology in teaching, and the second is that technology is not included in the curriculum.

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Publication Date
Sun Jun 30 2019
Journal Name
Journal Of The College Of Education For Women
القيادة الابتكارية لدى مديري المدارس الثانوية في محافظة بغداد
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 تكمن مشكلة البحث بان المؤسسات عامةـ والتعليمية منها خاصةفي الوقت الحاضرتواجه ظروف بيئيةتفرض عليها حتمية التغيير ، وذلك بسبب التحولاتالتي تحدثفي عالمناالحالي سواءًكان على المستوىالمحلي أو العالمي أو على المستوىالمؤسسة نفسها مما يجعلمؤسساتنا التربويةبحاجةملحةلمواجهة هذا التغيير القادم وذلك من خلال معالجةالمشكلاتالتي قد تظهر بطرق مبتكرة وابداعية مغايرةللطرقالتقليدية ،وذلك من خلال تهيئة المناخ الت

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Publication Date
Sun Oct 01 2023
Journal Name
مجلة قضايا سياسية
الذكاء الاصطناعي والوجود الإنساني: قراءة فكرية في الابعاد الاقتصادية
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يعد الذكاء الاصطناعي من العلوم الحديثة التي ارتبطت بالإنسان منذ العقود الخمسة الماضية، ولتصبح السياسة الرقمية الاقتصادية جزءاً لا يتجزأ من المجتمع، لكونها خرقت أغلب مجالات حياة الانسان. وهذا ما شجع صانعوا السياسات التكنولوجية الجديدة في التفكير بكيفية توظيفه لخدمة مصالحهم الاقتصادية العُليا، بغض النظر عن بذل الجهود للتفكير في مصالح الانسان الاقتصادية وتنظيمهم ومراقبة الذكاء الاصطناعي التوليدي. لقد أيقن

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Publication Date
Mon Jan 07 2013
Journal Name
Journal Of Educational And Psychological Researches
انحراف الشخصية بحث ميداني في قضاء المدائن لمدينة بغداد
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This search modest deviation personal than to doubt that the event was not guilty by nature or offenders of evil in origin but is arictim of misfortune that makes him grow or live in the center of the corruption, even if he could be in the middle of the blessing of good and virtue and reform lived living righteousness and honor it was  a useful member for himself and his community and must state and family community take hands mnhrfaite in order to prevent and provide then

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Publication Date
Wed Mar 15 2023
Journal Name
مجلة بحوث الشرق الاوسط
جدلية العلاقة بين السلطة والعنف في الفكر السياسي الاسلامي
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Publication Date
Mon Jan 01 2018
Journal Name
مجلة دراسات محاسبية ومالية
إدارة المخاطر في الوحدات الإقتصادية الصناعية بإستعمال مخطط باريتو
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إدارة المخاطر في الوحدات الإقتصادية الصناعية بإستعمال مخطط باريتو

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Publication Date
Sat Jan 01 2000
Journal Name
مجلة العلوم الزراعية العراقية
تاثير بعض اوساط النمو في نمو وتزهير نبات الراننكيل
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Publication Date
Sun Jul 07 2013
Journal Name
Journal Of Educational And Psychological Researches
دور الاسرة العراقية في غرس المنظومة القيمية لدى ابنائها
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The family is e Social first come into contact with filial friction direct and continuing as is the social environment the first to grow the patterns of socialization that make up the life of the individual in the future , especially in forming the personality of both social and cultural , the family's work to lay the foundations of standards called the system value , which is ( religious teachings - customs - traditions - norms ) and is on its way interaction values ​​between family members as well as the transfer of expertise , knowledge and models of behavioral by parents to their children , which will be in accordance with the type of interactions and social relations is also affected dev

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Publication Date
Wed Mar 30 2022
Journal Name
Arab Science Heritage Journal
الري والإصلاح الزراعي في العراق (1-132هـ/ 622-750م)
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The organization and development of the irrigation system and agrarian reform in Iraq had an impact on the diversity of its methods and uses.

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Publication Date
Sun Jul 31 2022
Journal Name
جامعة بغداد مركز الدراسات الدولية
الحكم في أفغانستان بين المصالح و القانون الدولي الإنساني
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كان لسياسات االحتالل دور بارز في فشل مشروع إعادة بناء الدولة في افغانستان، وفي الوقت نفسه تتحمل دول االحتالل المسؤ و لية الكاملة عن بعض هذه ً كبي ارً السياسات مثل عدم التخطيط الجيد لمرحلة االحتالل وإعادة بناء الدول ة، ثم إن جزءا من فشل هذه السياسات يرجع الى البيئتين المحلية واإلقليمية ، كذلك كان للخبرة السياسية والدستورية وللواقع االجتماعي الثقافي األفغاني تأثيرهما المهم في قدرة المجتمع األفغاني ً على قبول

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