Preferred Language
Articles
/
jeasiq-1726
الادارة بالرؤية المشتركة وانعكاساتها على التسويق الابداعي بحث استطلاعي لعينة من موظفي الشركة العامة للصناعات الكهربائية
...Show More Authors

ان السبب الرئيسي لاختيار الموضوع كونه من الاساليب الادارية الحديثة التي تهدف الى انجاح المنظمة او الشركة المبحوثة, اذ تمثلت مشكلة البحث في ما دور الادارة بالرؤية المشتركة في تعزيز التسويق الابداعي بالشركة المبحوثة, يهدف البحث الى تسليط الضوء على مفهوم الادارة بالرؤية المشتركة وانعكاساتها على التسويق الابداعي للمنظمة ، باعتبارها منهج اداري حديث يسهم في تغيير وتجديد وتطوير واقع المنظمة المبحوثة( الشركة العامة للصناعات الكهربائية) من خلال استطلاع آراء عينة من الموظفين في الشركة المبحوثة والبالغ عددهم (  30  ) فرداً من اصل ( 50  ) فرد ، وكانت الفرضية الرئيسة للبحث هي : هنالك علاقة ارتباط بين متطلبات الادارة بالرؤية المشتركة وعناصر التسويق الابداعي في الشركة العامة للصناعات الكهربائية .

 وقد استخدمت الاستبانة كأداة رئيسة لجمع البيانات والمعلومات في قسم التسويق بالشركة وتمثلت العينة بالادارة العليا ضمنهم رؤساء الاقسام بالشركة المبحوثة وحللت اجاباتهم باستخدام البرنامج الاحصائي SPSS  في ادخال البيانات وتحليلها ومن اهم الادوات الاوساط الحسابية والانحرافات المعيارية واسلوب التحليل العاملي ومعادلة الانحدار ، وتوصل البحث الى جملة من الاستنتاجات وكان من ابرزها : توجد امكانية لتطبيق منهج الادارة بالرؤية المشتركة في الشركة المبحوثة وفق ابعاده ( الاتصال الفعال , الرؤية بالاعتقاد, المراقبة الفعالة) وابعاد متغير   ( التسويق الابداعي) متمثلة ب ( الطلاقة , المرونة, الاصالة) وذلك من خلال النتائج لمتوسط اجابات العينة حول متغيرات البحث الرئيسة والفرعية  ، وتؤثر ابعاد الادارة بالرؤية المشتركة في عناصر التسويق الابداعي  و يدرك الموظفون بأن رسم مجموعة من الخطط الاستراتيجية في اقسام الشركة يعد من اولويات العمل الاداري ومتطلب اساسي من متطلبات الادارة بالرؤية المشتركة . ويوصي البحث بالعمل على ازالة جميع العقبات التي تضعف من امكانية تطبيق الإدارة بالرؤية المشتركة من خلال نشر ثقافتها وجعلها تتماشى مع الواقع للشركة ، ووضع اليات مناسبة لمكافأة الموظفين المتميزين وبعدالة ، وضرورة دعم الادارة العليا لأي افكار جديدة تقدم من قبل الموظفين لتشجيعهم نحو الابداع والابتكار.

Crossref
View Publication Preview PDF
Quick Preview PDF
Publication Date
Wed Oct 17 2018
Journal Name
Journal Of Economics And Administrative Sciences
the role of marketing intelligence in promoting new product policies.a sample survey of workers in a number of mineral water plants in dohuk governorate
...Show More Authors

Marketing Intelligence is one of the important methods of collecting information about competitors ' products and changes in customers ' tastes and needs that contribute to determining the policies to be followed in product development.

The problem of research, which seeks to be answered by the extent to which the companies in question have the appropriate and effective mechanisms to develop their products, and the nature of the relationship between the components of marketing intelligence and new product development policies. The importance of research is determined by the importance of obtaining important and necessary information to make the appropriate decision on the development of the new product an

... Show More
View Publication Preview PDF
Crossref
Publication Date
Mon Oct 01 2012
Journal Name
Al–bahith Al–a'alami
Skills of Media Marketing of the Public Relations Staff: (University of Baghdad as a Model)
...Show More Authors

Departments and offices of public relations and media in any institution or company is the most important departments that reflect the results of their work negatively or positively on their reputation. This goes beyond the trust and credibility that its internal and external audiences will give it. Where such matter requires the staff, working in these departments and offices, to have communication skills that qualify them to do the role of marketing the communication message. Yet, the communication skills of public relations and media staff vary from person to person depending on the communication position. This skill has two criteria: Achieving the communication goal and the speed in achieving it as a number of skills

... Show More
View Publication Preview PDF
Crossref
Publication Date
Sat Dec 01 2018
Journal Name
Journal Of Accounting And Financial Studies ( Jafs )
The Impact of the Application of Corporate Governance On the Financial Performance Evaluation in Banks: Applied Study- Sample of the Conventional and Islamic Banks in the Kingdom of Bahrain
...Show More Authors

 The aim of this research is to identify the extent to which the Conventional and Islamic banks are committed to implement the requirements of the corporate governance in its financial reports. In addition to its commitment to transparency and clarity in dealing with the shareholders and stockholders to protect their interests and to determine the impact of the commitment of the corporate governance on assessing the financial performance of the conventional and Islamic banks that participate in Bahrain Stock Exchange.

View Publication Preview PDF
Crossref
Publication Date
Sun Dec 22 2019
Journal Name
Iraqi Journal Of Pharmaceutical Sciences ( P-issn 1683 - 3597 E-issn 2521 - 3512)
Enhancement of Solubility and Improvement of Dissolution Rate of Atorvastatin Calcium Prepared as Nanosuspension
...Show More Authors

       Atorvastatin have problem of very slightly aqueous solubility (0.1-1 mg/ml). Nano-suspension is used to enhance it’s of solubility and dissolution profile. The aim of this study is to formulate Atorvastatin as a nano-suspension to enhance its solubility due to increased surface area of exposed for dissolution medium, according to Noyes-Whitney equation.

        Thirty one formulae were prepared to evaluate the effect of ; Type of polymer, polymer: drug ratio, speed of homogenization, temperature of preparation and inclusion of co-stabilizer in addition to the primary one; using solvent-anti-solvent precipitation method under high power of ultra-sonication.

... Show More
View Publication Preview PDF
Scopus (16)
Crossref (7)
Scopus Crossref
Publication Date
Wed Oct 01 2014
Journal Name
Journal Of Economics And Administrative Sciences
Building standardized Growth Curves for Iraqi Children Under Five Years
...Show More Authors

The growth curves of the children are the most commonly used tools to assess the general welfare of society. Particularity child being one of the pillars to develop society; through these tools, we can path a child's growth physiology. The Centile line is of the important tools to build these curves, which give an accurate interpretation of the information society, also respond with illustration variable age. To build standard growth curves for BMI, we use BMI as an index. LMSP method used for finding the Centile line which depends on four curves represents Median, Coefficient of Variation, Skews, and Kurtosis. These can be obtained by modeling four parameters as nonparametric Smoothing functions for the illustration variable. Ma

... Show More
View Publication Preview PDF
Crossref
Publication Date
Sat Apr 01 2017
Journal Name
Journal Of Economics And Administrative Sciences
The diagnosis and determine the level of balance between the time available for life and work: The case study of a sample of doctors hospitals City of Medicine
...Show More Authors

Purpose: The diagnosis and determine the level of balance between the time available for life and work with the doctors in the hospitals of t the six hospitals in the City of Medicine.

Design / methodology / Approach: It has been relying on ready-scale, to make sure the diagnosis and determine the level of balance between the time available for life and work, where they were distributed on Form 42 doctors in the six hospitals in the City of Medicine, were analyzed by software (Nvivo and SPSS v.22).

Results: The results showed that there is a good level of balance between the time available for life and work with the doctors.

Research limitations: The diffi

... Show More
View Publication Preview PDF
Crossref
Publication Date
Mon Feb 13 2023
Journal Name
Journal Of Educational And Psychological Researches
Evaluation of English Language Textbooks for Fifth and Sixth Graders Based on the American Council Criteria for Teaching Foreign Languages (ACTFL)
...Show More Authors

Abstract

This study aims to identify the extent to which the criteria of the American Council for Teaching Foreign Languages (ACTFL) are included in the English language books for the fifth and sixth graders. To achieve the objective of the study, a content analysis card was prepared, where the classification of language proficiencies was divided into five main levels (beginner, intermediate, advanced, superior, and distinguished) of the four language skills (listening, speaking, reading, and writing), The content analysis card consisted of (89) indicators distributed at the four levels of language skills as follows: Listening (17), speaking (33), reading (15), and writing (26). The study sample consisted of Engl

... Show More
View Publication Preview PDF
Publication Date
Wed Oct 24 2018
Journal Name
Journal Of Economics And Administrative Sciences
The impact of social capital dimensions on the structural empowerment of workers Applied research in the Directorate of the Municipality of Samawa
...Show More Authors

The purpose of the research is to identify the social capital of the Municipality of Samawah Municipality by defining the level of its three dimensions (the structural dimension, the relational dimension and the cognitive dimension) and identifying the appropriate means that contribute to increasing the structural empowerment of the workers in the Municipality of Samawah. Between the social capital and the structural empowerment of the workers. From the perspective of social capital, the researchers examined the correlation and the effect of dimensions (structural, relational, cognitive) on the structural empowerment of the workers and with data collected from a sample of (168) Samawah, which is part of the Ministry of Constructi

... Show More
View Publication Preview PDF
Crossref
Publication Date
Mon Jan 01 2018
Journal Name
Al–bahith Al–a'alami
Tendencies of Scientific Research in the Specialized Journalism: the Media Researcher Magazine A sur-vey study
...Show More Authors

The study of the tendencies of scientific research in specialized journalism through the three specialized levels, specifically the third level. It is referred to be a monthly, quarterly or annual magazine that follows the publication of the researches for new studies which have come to in every specialization. it is directed to the highly educated and is almost an alternative book. Thus, the subject is specialized and the audience is specialized.

The study aims in both its survey and field section at knowing the type of researches and their classification and the form, gender and the use of foreign sources and their scientific tank and the geographical position in addition to knowing the opinions of researchers and their satisfa

... Show More
View Publication Preview PDF
Crossref (1)
Crossref
Publication Date
Mon Mar 01 2021
Journal Name
Iop Conference Series: Materials Science And Engineering
Science and Technology Park as an Urban Element Towards Society Scientific Innovation Evolution
...Show More Authors
Abstract<p>The idea of Science and Technology Parks (STP) emerged in the 1950s. The Parks have accumulated several architectural functions, including research centers, scientific exhibitions and innovator residence, etc. As these Parks gradually spread, some of them were linked to university complexes, while others had independent sites. The STP have been linked to the prosperity of society by providing an environment that fosters a culture of innovation and transforming research and ideas based on innovation into a commercially marketed product. However, the functional architectural concept of the STP remained unclear. The objective of this paper is to clarifying the stages of development of Pa</p> ... Show More
View Publication
Crossref (7)
Crossref