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الادارة بالرؤية المشتركة وانعكاساتها على التسويق الابداعي بحث استطلاعي لعينة من موظفي الشركة العامة للصناعات الكهربائية
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ان السبب الرئيسي لاختيار الموضوع كونه من الاساليب الادارية الحديثة التي تهدف الى انجاح المنظمة او الشركة المبحوثة, اذ تمثلت مشكلة البحث في ما دور الادارة بالرؤية المشتركة في تعزيز التسويق الابداعي بالشركة المبحوثة, يهدف البحث الى تسليط الضوء على مفهوم الادارة بالرؤية المشتركة وانعكاساتها على التسويق الابداعي للمنظمة ، باعتبارها منهج اداري حديث يسهم في تغيير وتجديد وتطوير واقع المنظمة المبحوثة( الشركة العامة للصناعات الكهربائية) من خلال استطلاع آراء عينة من الموظفين في الشركة المبحوثة والبالغ عددهم (  30  ) فرداً من اصل ( 50  ) فرد ، وكانت الفرضية الرئيسة للبحث هي : هنالك علاقة ارتباط بين متطلبات الادارة بالرؤية المشتركة وعناصر التسويق الابداعي في الشركة العامة للصناعات الكهربائية .

 وقد استخدمت الاستبانة كأداة رئيسة لجمع البيانات والمعلومات في قسم التسويق بالشركة وتمثلت العينة بالادارة العليا ضمنهم رؤساء الاقسام بالشركة المبحوثة وحللت اجاباتهم باستخدام البرنامج الاحصائي SPSS  في ادخال البيانات وتحليلها ومن اهم الادوات الاوساط الحسابية والانحرافات المعيارية واسلوب التحليل العاملي ومعادلة الانحدار ، وتوصل البحث الى جملة من الاستنتاجات وكان من ابرزها : توجد امكانية لتطبيق منهج الادارة بالرؤية المشتركة في الشركة المبحوثة وفق ابعاده ( الاتصال الفعال , الرؤية بالاعتقاد, المراقبة الفعالة) وابعاد متغير   ( التسويق الابداعي) متمثلة ب ( الطلاقة , المرونة, الاصالة) وذلك من خلال النتائج لمتوسط اجابات العينة حول متغيرات البحث الرئيسة والفرعية  ، وتؤثر ابعاد الادارة بالرؤية المشتركة في عناصر التسويق الابداعي  و يدرك الموظفون بأن رسم مجموعة من الخطط الاستراتيجية في اقسام الشركة يعد من اولويات العمل الاداري ومتطلب اساسي من متطلبات الادارة بالرؤية المشتركة . ويوصي البحث بالعمل على ازالة جميع العقبات التي تضعف من امكانية تطبيق الإدارة بالرؤية المشتركة من خلال نشر ثقافتها وجعلها تتماشى مع الواقع للشركة ، ووضع اليات مناسبة لمكافأة الموظفين المتميزين وبعدالة ، وضرورة دعم الادارة العليا لأي افكار جديدة تقدم من قبل الموظفين لتشجيعهم نحو الابداع والابتكار.

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Sun Mar 01 2015
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Publication Date
Sun Mar 01 2015
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Baghdad Science Journal
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Throughout this paper R represents a commutative ring with identity and all R-modules M are unitary left R-modules. In this work we introduce the notion of S-maximal submodules as a generalization of the class of maximal submodules, where a proper submodule N of an R-module M is called S-maximal, if whenever W is a semi essential submodule of M with N ⊊ W ⊆ M, implies that W = M. Various properties of an S-maximal submodule are considered, and we investigate some relationships between S-maximal submodules and some others related concepts such as almost maximal submodules and semimaximal submodules. Also, we study the behavior of S-maximal submodules in the class of multiplication modules. Farther more we give S-Jacobson radical of rings

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