Preferred Language
Articles
/
jeasiq-1698
The Effect of Viral Marketing Technologies on Consumer Behavior _ A survey of a sample of students from the college of administration and economics
...Show More Authors

Abstract:

Viral marketing has become one of the modern strategies adopted by organizations in the marketing of products and services. The idea of viral marketing focuses on the social relations between individuals and groups. As a result of the technological development, most organizations have resorted to using the Internet and its applications and social media to market and promote their products. To reach the largest number of consumers to display their products and services in many ways, including text, audio, visual or video and thus affect the behavior of the consumer.

The problem of the study was the following question (do viral marketing technologies have an impact on consumer behavior?) The objective of the study is to identify the respondents' views on their acceptance of viral marketing techniques and their impact on their behavior.

To achieve the objectives of the study (294) questionnaires were distributed to a sample of students of the college  of Administration  and Economics as users of the Internet and its applications (Web Site, E-mail, Facebook, YouTube and Viber) on the one hand, and consumers as well.

In order to test the hypothesis of the main study, which states that (there is no statistically significant correlation between viral marketing techniques and consumer behavior) and its hypotheses, the data were analyzed statistically using Minitab. The results of the study were statistically significant and found that there was a positive correlation between the study variables. The results of the study showed that there is a significant positive effect of the removal of viral marketing techniques on the behavior of the consumer in the sample of the study, except for Viber technology, it does not affect consumer behavior. Organizations that use different technologies to introduce their products have a positive impact on consumer behavior.

Crossref
View Publication Preview PDF
Quick Preview PDF
Publication Date
Mon Dec 16 2019
Journal Name
Journal Of Accounting And Financial Studies ( Jafs )
تحليل دور العلاقة التبادلية بين شركات التأمين والمؤسسات المالية الاخرى في حماية الاستثمارات وتمويلها
...Show More Authors

Insurance companies play a dual and vital role in the economy in which they operate in two directions. The first is to protect investments from the various risks that threaten them by paying compensation in the event of one of these risks, which prevents companies from leaving the economic cycle and achieving social benefit because of continuity of the company means continuity The payment of taxes to the state and the payment of salaries and wages to employees and employees, in addition to the economic ties in front and background, which integrate the company with other companies (that stop the company can lead to the cessation of other companies), the second trend is that the trap The insurance company obtains the amounts of insurance p

... Show More
View Publication Preview PDF
Publication Date
Sun Apr 03 2011
Journal Name
Journal Of Educational And Psychological Researches
اثر الانموذج المعملي في تصحيح المفاهيم الرياضية شائعة الخطأ لدى طلاب الصف الاول المتوسط
...Show More Authors

ملخص الدراسة
سعت الدراسة تعرف اثراستعمال الأنموذج المعملي في تصحيح المفاهيم الرياضية شائعة الخطأ لدى طلاب الصف الأول المتوسط بالإجابة عن السؤال "ما اثر استعمال الأنموذج المعملي في تصحيح المفاهيم الرياضية شائعة الخطأ لدى طلاب الصف الأول المتوسط" ولتحقيق هدف الدراسة وضعت الفرضية الصفرية "لايوجد فرق ذو دلالة إحصائية عند مستوى الدلالة (0.05) بين متوسطي درجات طلاب المجموعة التجريبية الذين يدرسون المادة المقرر

... Show More
View Publication Preview PDF
Publication Date
Wed Dec 04 2024
Journal Name
المكتب العربي للمعارف
إدراة الصراع بين القوى الإقليمية في آسيا بعد 2011 (الصين والهند وروسيا واليابان )انموذجاً
...Show More Authors

تعيش قارة آسيا حالة فريدة تكاد تقترب من حالة أوروبا قبل الحرب العالمية الثانية، فالقارة حاليا تحتوي على العديد من القوى الإقليمية الفاعلة أبرزها الصين وروسيا والهند واليابان، أما القوى الإقليمية الفاعلة في نطاق نظمها الإقليمية الفرعية نجد من أهمها الكوريتين (الشمالية والجنوبية)، وباكستان، وإيران وغيرها، ووجه الاختلاف عن أوروبا هو أن آسيا منطقة شاسعة جغرافياً، وكل نظام إقليمي فرعي فيها هو نظام قاري بحد ذات

... Show More
Publication Date
Mon Dec 01 2008
Journal Name
Journal Of Economics And Administrative Sciences
قياس وتحليل تفاعل عمل المضاعف والمعجل في الاقتصاد العراقي باستخدام نموذج المستخدم – المنتج الديناميكي
...Show More Authors

The individual average income is considered one of the most used criteria for the distinguishing between the developed and the developing countries, for this reason the efforts of economic development has been construed on increasing the average national income, the investment expenditures is considered one of the basic foundations for economic development operation which lead to the expanding the prodection power of the economy, and increasing the level of national income in an averages greaten than the primary expenditures due to the work and interaction between the multiplier and the accelerator. But the ability of the economic sectors in the generation of national income as a result of the primary expenditures is different fr

... Show More
View Publication Preview PDF
Crossref
Publication Date
Sun Jan 03 2010
Journal Name
Journal Of Educational And Psychological Researches
تقويم مستوى تضمين مناهج المرحلة الأساسية الدنيا (الصفوف 1-3) في الأردن لقيم المواطنة
...Show More Authors

This study aims at assessing the availability of national values in the curriculum of the first three grades in Jordan. The study also aims at the nature of distributing these national values. The sample of the study consists of the curriculum of math, science, Arabic language, Islamic education, and national and civil education in Jordan. To achieve the aims of the study, the researchers used the analyzing approach, and they also depended on the referential statement for the general and                       minor objectives as a tool to analyze and numerate. The results of the study shows that the concentrating on the n

... Show More
View Publication Preview PDF
Publication Date
Sun Jul 03 2005
Journal Name
Political Sciences Journal
التوجهات الفكرية الجديدة لانظمة دول العالم الثالث في ظل النظام العالمي الجديد : العراق نموذجاً
...Show More Authors

التوجهات الفكرية الجديدة لانظمة دول العالم الثالث في ظل النظام العالمي الجديد : العراق نموذجاً

View Publication Preview PDF
Crossref
Publication Date
Mon Dec 20 2021
Journal Name
Baghdad Science Journal
Crucial File Selection Strategy (CFSS) for Enhanced Download Response Time in Cloud Replication Environments
...Show More Authors

Cloud Computing is a mass platform to serve high volume data from multi-devices and numerous technologies. Cloud tenants have a high demand to access their data faster without any disruptions. Therefore, cloud providers are struggling to ensure every individual data is secured and always accessible. Hence, an appropriate replication strategy capable of selecting essential data is required in cloud replication environments as the solution. This paper proposed a Crucial File Selection Strategy (CFSS) to address poor response time in a cloud replication environment. A cloud simulator called CloudSim is used to conduct the necessary experiments, and results are presented to evidence the enhancement on replication performance. The obtained an

... Show More
View Publication Preview PDF
Scopus (1)
Scopus Clarivate Crossref
Publication Date
Thu Apr 01 2010
Journal Name
Journal Of Educational And Psychological Researches
اثر التعلم التعاوني (جيكسو ) في دافعية طالبات قسم رياض الأطفال لتعلم مادة بايكولوجية الإنسان
...Show More Authors

The current study aims at investigating the effect of cooperative learning (Jigsaw) on motivation of female students. Department of kindergarten to learn Human biology. This is of be dove through verification of the hypothesis that there is no significant difference at the 0.05 level between the motivation of experiment of group subjects who study according to (Jigsaw) cooperative learning and that of the control group subjects who study traditionally.
The study is limited to female students al the first year-Department of kindergarten college of Education for women university of Baghdad during the academic year 2007-2008.
An experiment of design of partial control and post-test for two groups is used. The experiment groups consist

... Show More
View Publication Preview PDF
Publication Date
Sun Jan 01 2012
Journal Name
Journal Of Educational And Psychological Researches
أثر استعمال الوسائل التعليمية للكتاب المدرسي ورسومات المعلم التوضيحية في تحصيل المعلومات التاريخية واستبقائها
...Show More Authors

The research aims to determine the impact of the use of teaching aids for the textbook and graphics teacher illustrations in the collection of historical information and retention, limited research on a sample of students in grade five numbered (68) primary school students of Benin in Baghdad governorate / Breeding Rusafa First, select the researchers of scientific material for students in research Topics are the first and second chapter of the Book of the Arab-Islamic history, set by the Ministry of Education.

 And promising targets behavioral and according to the content of subject numbered (100) goal and lesson plans exemplary nu

... Show More
View Publication Preview PDF
Publication Date
Fri Jun 01 2007
Journal Name
Journal Of Economics And Administrative Sciences
الاهمية الاقتصادية للموانىء الحرة مع الاشارة الى المنطقة الاقتصادية الحرة المقترحة في ميناء الفاو
...Show More Authors

الاهمية الاقتصادية للموانىء الحرة مع الاشارة الى المنطقة الاقتصادية الحرة المقترحة في ميناء الفاو

View Publication Preview PDF
Crossref