Preferred Language
Articles
/
jeasiq-1698
The Effect of Viral Marketing Technologies on Consumer Behavior _ A survey of a sample of students from the college of administration and economics
...Show More Authors

Abstract:

Viral marketing has become one of the modern strategies adopted by organizations in the marketing of products and services. The idea of viral marketing focuses on the social relations between individuals and groups. As a result of the technological development, most organizations have resorted to using the Internet and its applications and social media to market and promote their products. To reach the largest number of consumers to display their products and services in many ways, including text, audio, visual or video and thus affect the behavior of the consumer.

The problem of the study was the following question (do viral marketing technologies have an impact on consumer behavior?) The objective of the study is to identify the respondents' views on their acceptance of viral marketing techniques and their impact on their behavior.

To achieve the objectives of the study (294) questionnaires were distributed to a sample of students of the college  of Administration  and Economics as users of the Internet and its applications (Web Site, E-mail, Facebook, YouTube and Viber) on the one hand, and consumers as well.

In order to test the hypothesis of the main study, which states that (there is no statistically significant correlation between viral marketing techniques and consumer behavior) and its hypotheses, the data were analyzed statistically using Minitab. The results of the study were statistically significant and found that there was a positive correlation between the study variables. The results of the study showed that there is a significant positive effect of the removal of viral marketing techniques on the behavior of the consumer in the sample of the study, except for Viber technology, it does not affect consumer behavior. Organizations that use different technologies to introduce their products have a positive impact on consumer behavior.

Crossref
View Publication Preview PDF
Quick Preview PDF
Publication Date
Sun Jun 18 2023
Journal Name
Arab Science Heritage Journal
مزار السيد القاسم بن الكاظم في بابل (تاريخه وعمارته)
...Show More Authors

Among the imams who honor the soil of Iraq by embracing their remains is Imam Al-Qasim Ibn al-Imam Musa Ibn Ja'far ibn Muhammad ibn Ali ibn al-Hussein ibn Ali ibn Ali ibn Abu Talib, Amir of the believers Al-Kadhim (may peace be upon him ), the mother of the sons and the mother of his brother Imam Ali ibn Musa al-Rida (may peace be upon him), buried in the Holy QOM (1)It is one of the doors of need for Shiite Muslims All the stories of imams are similar in terms of injustice

View Publication Preview PDF
Publication Date
Tue Mar 30 2021
Journal Name
Baghdad Science Journal
Fixed Point Theorems in General Metric Space with an Application
...Show More Authors

   This paper aims to prove an existence theorem for Voltera-type equation in a generalized G- metric space, called the -metric space, where the fixed-point theorem in - metric space is discussed and its application.  First, a new contraction of Hardy-Rogess type is presented and also then fixed point theorem is established for these contractions in the setup of -metric spaces. As application, an existence result for Voltera integral equation is obtained.  

View Publication Preview PDF
Scopus (13)
Scopus Clarivate Crossref
Publication Date
Wed Nov 28 2018
Journal Name
Arab Science Heritage Journal
بابل بابل في العصر الشبيه بالكتابي وعصر فجر السلالات
...Show More Authors

This study deals with the region of the Babylon governorate in Iraq during the Proto-Literate and Early Dynastic periods. It is the region of the well- known ancient capital Babylon. The earlier period includes Late Uruk, Jamdat nasr, and the first epoch of the Early Dynastic period. The latter includes the second and third epochs of the Early Dynastic period. The both periods had lasted more than one thousand years (3500-2334 BC

View Publication Preview PDF
Publication Date
Mon Jul 22 2019
Journal Name
Arab Science Heritage Journal
الاستاذة الدكتورة سمسل محمد العاني وأثرها في التراث العراقي
...Show More Authors

تزخر ذاكرة بغداد ب سماء العديد من الشخصيا ث في الناشطة والبارزة والتردي
لهذا الاثر البارز والمثير في ميدان الابداع و

View Publication Preview PDF
Publication Date
Sun Jan 05 2014
Journal Name
Journal Of Educational And Psychological Researches
دور المؤسسات التربوية في ترسيخ قيم النزاهة لدى الناشئة
...Show More Authors


   The research aims to identify the role of educational institutions in instilling the values ​​of integrity among emerging in word and deed and identifies research in educational institutions that have a significant impact in the emerging figures such as (family , school , media , mosque , civil society organizations , youth clubs .Have been identified the most important search terms of ( values ​​,educational institutions , Integrity) also touched search particular concern values ​​education and its impact on emergent behavior , then separate search in the role of each educational institution to establish moral values ​​in general and the values ​​of integrity, particularly in the behavior of emerging

... Show More
View Publication Preview PDF
Publication Date
Sun Jan 01 2006
Journal Name
Journal Of The College Of Languages (jcl)
Analyse der Hauptgestalten in Wielands Roman Geschichte des Agathon
...Show More Authors

Wielands Hauptwerk die Geschichte des Agathon (1766/73,1794) ist

der wichtigste Roman der Aufklärungsepoche (1720-1785). Die Verlegung der

Handlung in die Antike widerspiegelt die kulturelle Blüte der vorbildhaften Zeit

zwischen 5. und 4. Jhd. v. Chr.

Beim Lesen des Romans findet man unzählige (über 70) Namen aus der

Antike; von Herrschern, Strategen, Philosophen, Dichtern, Künstlern . . . etc,

woüber man unbedingt informiert werden muss, um deren Zusammenhang in der

Geschichte zu verstehen. Vorübergehend erwähnte Personennamen gibt Wieland

meistens als Beispiel für eine Situation oder ein Verhalten. Dies gab mir den

Anstoß, die wichtigsten Figuren

... Show More
View Publication Preview PDF
Publication Date
Sun Apr 06 2014
Journal Name
Journal Of Educational And Psychological Researches
الكفاية في التعامل مع الضغوط لدى المراهقون العراقيين والجزائريين
...Show More Authors

 This study tested the impact of region and gender on adolescents 'stress perceptions and coping styles. A total sample of 650 adolescents (5 9.4% female) from 2 countries (Iraq - Algeria). Samples of n = 325 were drawn from each country completed questionnaires on stress and coping behaviors in four domains (school, parents, peer, and future). Results revealed that levels of perceived stressfulness of issues in different domains were universally similar among adolescents from the two countries. School-related stress received the highest rankings, Parent- , future-, peer-related stress, ranked (second, third, and fourth) respectively. Differences emerged with respect to coping style depending on region and gender. Coping sty

... Show More
View Publication Preview PDF
Publication Date
Sun Jul 03 2005
Journal Name
Political Sciences Journal
تحديات العولمة للهوية العربية ودور الجامعات العربية في مواجهتها
...Show More Authors

تحديات العولمة للهوية العربية و دور الجامعات العربية في مواجهتها

View Publication Preview PDF
Crossref
Publication Date
Thu Dec 13 2018
Journal Name
Arab Science Heritage Journal
ال أل العاقولي ودورهم العلمي في الحضارة العربية الإسلامية
...Show More Authors

The research includes a bout IL- IQulle , and their role in scientific of the Islamic – Arabic civilization , for Dr. Khlood M.Namma the proff in the collage of education for woman , Baghdad university , History department

View Publication Preview PDF
Publication Date
Mon Jan 23 2023
Journal Name
Arab Science Heritage Journal
الترادف في التعليق المغني لشمس الحق محمد العظيم آبادي
...Show More Authors

Praise be to God, Lord of the Worlds, and prayers and peace be upon our master and beloved Muhammad and all his family and companions. As for what follows:

View Publication Preview PDF