أشارت الجهود المعرفية السابقة إلى وجود اهتمام متزايد بالجماعات (Groups) على أساس أنها اللبنات الأساسية لقيام المنظمات. وقد فرض تعدد المنظمات في المجتمعات المعاصرة وتباينها من حيث أهدافها وطبيعة نشاطها، تجزئة فعالياتها إلى تخصصات عدة على وفق إطار تقسيم العمل، وبما أدى إلى تقسيم الأفراد العاملين إلى جماعات مختلفة في أدائها وأحجامها وشكلها، والتي تعمل جميعها لتحقيق هدف تلك المنظمات الذي قامت من اجله، مما يحقق لها البقاء والتقدم في وسط بيئة تتصف بالتغيير السريع. ولعل ابرز ما يشغل الباحثين والممارسين والدارسين للجماعات، هو تحقيق التناسق والتكامل داخلها، ومن أبرز أشكال التناسق والتناغم بين أفراد الجماعة الواحدة هو التعاون (Cooperation) ولقد عدَ (Barnard 1938) وهو أحد أوائل المنظرين في مجال التنظيم الحديث، التعاون شيئاً مهماً جداً لبقاء الوحدة الاجتماعية مستمرة في تلك الوحدة التي يرفع أعضاؤها بعضهم البعض للسلوك التعاوني. وهنالك منظرون آخرون تأثروا بـ Barnard)) أمثال (March & Simon)و (Thomson)، أدخلوا فيما بعد آراء مماثلة لارائه، وبالنتيجة صار التعاون مفهوماً أساسياًً في علم المنظمة والسلوك التنظيمي (Wagner, 1995). وعلى الرغم من الأهمية الكبيرة للتعاون، إلا أن المرء ينظر من خارج علم المنظمة ليجد سيلاً كبيراً من النظريات والبحوث والدراسات التي تتعلق بالتعاون بين أنواع الجماعات في منظمات الأعمال المعاصرة. فقد قام الباحثون في مجال الاقتصاد، وعلم النفس الاجتماعي بدراسة الأنماط السلوكية التي سميت "بالتطفل"Free–Riding) ) "والتواكل" Loafing Social)) أو الاعتمادية على الغير (Wagner, 1995)، وسعت بدورها إلى تحديد العوامل التي تعيق ميول الأفراد نحو التعاون. وفي مجال آخر من البحوث علقّ عدد من علماء الاجتماع على الميول الفردية للعديد من النظريات الحالية بشأن التعاون الاجتماعي والسلوك الإنساني، وأتجه بعضهم للقول إلى أن وجود الميول المتجهة نحو الجماعية قد تحفز التعاون بطرائق لم يجرِ تصورها في معظم البحوث، ومن هذا المنطلق، يجد الباحثان أنفسهما أمام أهمية دراسة مدخل الجماعية وأثره في تعاون الأفراد والجماعات داخل المنظمات، ومن أبرز ما وجداه مهماً هو هذا المدخل الذي يقود الفرد العامل في جماعة ما إلى تحديد سلوكياته داخلها، ومن ثم فأن اتجاهاته تؤثر في سلوكياته نحو التعاون مع أقرانه في الجماعة، أو عدم التعاون معهم.
المرآة في دراما الفضائيات المتعولمة
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