Currently, there is no established of e-waste treatment in Thi- Qar province, while their creating is increasing every year. It has been well- known that e-waste is a source of environmental degrading and their placement in landfills increases the irreversible climate change. A research model has been developed to link three components: coercive pressure, normative influence, and mimicry, then study their effect on e-waste adopt and continuance intentions. The model was validated using data collected from a field survey of 92 managers of small enterprises in Thi-Qar province. A questionnaire was developed to collect data. It contains five major variables, exemplify by fourteen items. Also, five dimensions’ scale is used for the purpose of measuring, subjected to reliability and validity tests. Partial least squares (PLS) is used to test the research hypotheses and validate the model. The analysis that coercive pressure is the most influential in the attitudes toward e-waste disposal, while the normative pressures have had the most significant effect on the continuance of adoption of the e-waste practice. This study is contributed in existing knowledge in the field of IT, regarding the decision maker's intention for the adoption and continued through the development of a theoretical framework that identifies the key factors for the adoption of e-waste and intention continuance.
