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الادارة بالقيم: الفلسفة الجديدة للنظام الاقتصادي المعاصر
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الدخول للموضوع: الحاجة لمواجهة التعقيد

تتناول هذه الورقة الفكرية فلسفة الادارة الجديدة وتطبيقاتها عبر ما يسمى "الادارة بالقيم" – MBV- (Management by values) التي تستند على الاحتياجات الحالية لبيئة المنظمات. ففي بحث (Dolan & Michley, 2006)، واستناداًَ لخبراتهما وممارساتهما اقترحا نموذج القيم ثلاثي المحاور (Tri- axial values model)، وهي: المادية- الذرائعية (Economic- Pragmatic)، الاخلاقية (Ethical)، والعاطفية- التطويرية (Emotional- Developmental). وستحاول تلك الورقة ان تحدد اسباب تبنيها لذلك. فلقد اعتبرت القيم في اوقات معينة من قبل المدراء بأنها مرنة للغاية
(Too soft)، بحكم تضمينها لأي مدخل جاد في الادارة، وبحيث اصبحت جزءاً مركزياً من التوجهات السائدة لها بالوقت الحاضر (Dolan & Garcia, 2002; Dolan et al., 2003).

انتشر مفهوم الادارة بالقيم بسرعة مذهلة في الاقتصادات العالمية الناشئة (Emerging world economies) مثل اسبانيا والبرازيل، واصبح الدافع الرئيسي لإعادة هندسة الثقافة التنافسية وادامتها. ففي سبيل المثال، شركة (Telefonica) التي تعد من كبريات الشركات الخاصة بإسبانيا حيث تستخدم ما يقارب (184.000) عامل. وقد طورت رؤيتها ورسالتها ومبادئها الادارية بإعتماد نموذج الادارة بالقيم. وحتى كوبا هذه الذي الحق الحظر الامريكي ضرراً اقتصادياً كبيراً عليها، فإن حكومتها تبنت مفهوم الادارة بالقيم (بالرغم من الجدل الايديولوجي)، والزمت جميع المدراء الكبار بمرافق الدولة كافة، على ضرورة ادارتها بموجب تطبيق هذا المفهوم، وبحيث اعدت وطورت مجموعة كبيرة من البرامج التدريبية بغية خلق حالات الالتزام والتمسك بهذه الفلسفة.

اذن، لماذا حدثت مثل هذا التغيرات؟ ولماذا لم تبادر الشركات الامريكية والانكلوسكسونية بتبي ذلك؟ والجواب على اية حال يعد معقداً للغاية، كونه يرتبط بمزيجية اهداف هذه الشركات وتعددها، فضلاً عن تداخل الجوانب الشخصية للمالكين والمدراء والظروف غير الموضوعية في ادارتها. ويشهد عالم اليوم، على نحو واسع تحولاً متميزاًُ في تركيز الادارة (Management focus) على ذلك، بسبب الطلبات المتزايدة في المجتمع على المدراء ذوي التبعية المهنية العالية، الى جانب الاهتمام العالي بالنوعية والزبائن (Dolan et al, 2004) .

لقد غدا العالم مكاناً يتصف باللاتأكد العالي والتعقيد المتزايد، ولم يعد بمقدور المدراء ان يتفادوا التعامل مع ذلك، وانما على النقيض من ذلك بزغت الحاجة الملحة والضرورة الحتمية بأن يواجه هؤلاء المدراء التعقيد بإمتلاكهم مهارات جديدة تصب في فهم واستيعاب نظرية التعقيد، والتناقضات، والفوضى، والنظم، وما شابه ذلك
(Dolan et al., 2003). كما اصبح واضحاً للعيان بالوقت الحاضر، ان اشارة التقدم والنمو لأي كيان (شخص، منظمة، مجتمع) ليست اكبر واغنى واطول واسرع من اشارة التقدم والنمو نحو فهم التعقيد الداخلي المتزايد والتبسيط المتكافئ للتفاعلات البينية بين الكيانات ذاتها- وبالتالي اذا لم يتم التوجه الحقيقي نحوها، فإن اجراس انذار الادارة يجب ان تقرع قبل وقوع الكارثة.

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Publication Date
Thu Aug 01 2019
Journal Name
Journal Of Economics And Administrative Sciences
The Role of Culture Consumption in an Increase of Deception Marketing , a Sample Survey of Cosmetic Users Employees College of Administration & Economics / University of Mosul
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Economics / University of Mosul

 

Abstract

The spread of the phenomenon of excessive buying in our society, especially for cosmetics, and at the same time increase the marketing deception by the organizations to take quick profit 'and accordingly was identified the problem of research in several questions, including:

Is there a significant effect of consumption culture on marketing deception?                                                &n

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Publication Date
Fri Jan 01 2021
Journal Name
Journal Of Economics And Administrative Sciences
Role of Strategic Leadership in Achieving University Governance Requirements: A Survey of a Sample of Teaching Staff at College of Administration and Economics/University of Mosul
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Aim of the Study: The paper aims at identifying the extent of the role of strategic leadership represented by its four dimensions (administrative, transformational, political, moral) in fulfilling the requirements of university governance (Context, message and Goal, Management orientation, Independence, Issue, Sharing)

Methodology: A survey is applied to (107) members of the teaching staff at the college of Administration and Economics/ University of Mosul.  To achieve the goals of the study, the researcher makes use of a number of tools such as:  questionnaire, statistical tools and methods (repetitions, perce

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Publication Date
Thu Mar 19 2015
Journal Name
Al-academy
The Significance of the Folk Symbols and Their Influence on The National Identity (Chosen samples from the Contemporary Iraqi Pottery): زينب كاظم صالح
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The contemporary art culture is considered a resultant of preceding human civilizations from the early days. At the same time, it got closer to the local privacy, because the contemporary Iraqi potter worked hard to create new art, refusing to base his art on the early works, creating art pieces that contains properties to inherited art and their form significance, in order to create a new identity of his own, bringing an empowerment to his deepened civilization, with the goal to create national identity ideas from one hand, and entity and locality from another. Europeans also followed the direction of our civilization, such as (Picasso, Henry Moore, Barbra Hurth, Brankouzi, Hans Arp,..etc). From this point of view comes the importance o

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Publication Date
Tue Jun 15 2021
Journal Name
Al-academy
The impact of the Arab Islamic environment on contemporary painting" The artist Abdul Rahman Al-Suleiman as a model".: محمود حسين عبد الرحمن
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  This research means a study (the impact of the Arab-Islamic environment on contemporary painting, the artist Abd al-Rahman al-Suleiman as a model). The research falls into two axes: the first: the theoretical axis, and the second: the applied axis. The first axis dealt with an introduction that contained: (the research problem, its importance, its goal, its limits, and the definition of terms). This research aims to uncover (the impact of the Arab-Islamic environment on contemporary painting, and the artist Suleiman was a model). And the research limits spatially: Saudi Arabia, and temporally: 2010-2014. This theme included two topics: The first: the characteristics of the Saudi environment and its impact on art. The second: the s

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Publication Date
Tue Oct 01 2019
Journal Name
Journal Of Economics And Administrative Sciences
The role of drinking water quality in achieving customer satisfaction Applied research in the Directorate of water Diwaniyah
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ABSTRACT    

The purpose of the research is to identify the role of drinking water quality in achieving customer satisfaction in one of the formations of the Ministry of Construction, Housing and Public Municipalities (Diwaniyah Water Directorate), as they are important service organizations that have a fundamental role in serving the community. Faced many administrative challenges, as a result of the continuous and accelerating environmental changes, environmental pollution and immaturity of social awareness and social responsibility, as these contributed to and affected the quality of drinking water, Therefore, it is necessary to know the role of quality, specifically "drinking water and its effect o

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Publication Date
Tue Dec 22 2020
Journal Name
Journal Of Accounting And Financial Studies ( Jafs )
Continuous improvement of technology and its role In reducing the costs in accordance with the management style On the basis of the activities (ABM): Applied Research in the General Company for Textile Industries / hula
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The administration on the basis of the activities designed to evaluate the performance of activities in terms of cost, time and quality by identifying activities that add value and those that are no add value and  enables the administration of making up their own continuous improvement in production, through lower costs and reduce the time and improve the quality   and reduce the incidence of spoilage and waste, y based search Ally premise that (the continuous improvement of the adoption of management style on the basis of the activities helps management in decision-making wise to reduce  costs) to prove the hypothesis has sought research to achieve its goal of  Alkadivh and Alkoppelan     &nb

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Publication Date
Sun Jun 01 2014
Journal Name
Journal Of Economics And Administrative Sciences
Measuring and Analyzing of the Relationship between the Financial Development, Economic growth, and Poverty in Iraq with the Autoregressive Distributed lag Model framework for the period (1980-2010)
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The developed financial system is essential for increasing economic growth and poverty reduction in the world. The financial development helps in poverty reduction indirectly via intermediate channel which is the economic growth. The financial development enhancing economic development through mobilization of savings and channel them to the most efficient uses with higher economic and social returns. In addition, the economic growth reduces the poverty through two channels. The first is direct by increasing the introduction factors held by poor and improve the situations into the sectors and areas where the poor live. The second is indirect through redistribution the realized incomes from the economic growth as well as the realiz

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Publication Date
Wed Sep 15 2021
Journal Name
Al-academy
Contemporary experimental currents and its impact on the structure of the contemporary Iraqi theatrical text "The epic theater as a model": هيثم حمزة سلمان الحمداني
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  In this research study, I tried to trace the epic effect to learn how it was understood and how it was used. Following the descriptive and analytical approach in the research, the first chapter dealt with a presentation of the methodological framework of the problem, the goal, the limits of the research, the importance and the need for it and the definition of terms, as well as the theoretical framework which consisted of two topics, including the impact of the epic theater on the world theater and the second the effect of the epic theater on the Arab theater, This came by tracing the epic impact on the world stage of the Greeks, the Middle Ages, the Renaissance, and the Arab theater of the twentieth century.
As for the second

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Publication Date
Tue Dec 15 2020
Journal Name
Al-academy
Characteristics of Environment in Contemporary Iraqi and Iranian Pottery A Comparative Study (Saad Shakir- Muhammad Mahdi) A Model: قحطان عدنان محمود
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The Iraqi and Iranian pottery has a significant role in the contemporary world pottery space, despite the fact that influences created those formulation, thus the researcher supposes that there is a relation between the potter and his environment within Iraq's environment and Iran's environment, which are similar at times and different at other times. The researcher, hence, found himself in front of a number of questions:
1- How much was the Iraqi potter inspired by the environment compared to the Iranian potter?
2- Has the Iraqi and Iranian pottery been really inspired by the environment items or there were modified metaphors?
The current research aims at (identifying the influential environmental characteristics in the Iraq

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Publication Date
Tue Sep 15 2020
Journal Name
Al-academy
Feminist Lament and its Representations in Contemporary Arab Theatrical Text " Al-Khansaa' Play- A Model": نزار شبيب كريم-زينب نوري هاشم
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  The research addresses the feminist lament and its representations in the contemporary Arab theatrical text as one of the purposes of the Arabic poetry and its images, samples, and reasons developed and its incentives multiplied through different time periods in which a dramatic image and representations have been manifested that harmonized with the art of theatre. In order to shed light on these representations, this study has come to look for the representations of lament phenomenon in the Arab theatre texts.
The study consists of an introduction in which the two researchers put forward the research problem, significance and objectives, and a theoretical framework which tackles a theoretical foundation for the research consi

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