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استهداف السعر كأساس لتحقيق تقنية التكلفة المستهدفة للوحدات الاقتصادية العاملة في بيئة الأعمال الحديثة
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المقدمة

تمثل الأسعار تعبيرا" نقدياً لقيمة السلع والخدمات المقدمة للزبون، وتعد عملية التسعير من العمليات المهمة وذات الأثر البالغ على نجاح واستمرار منظمات الأعمال، نظراً لما لها من تأثير على المقدرة الربحية وإعادة توزيع الدخل القومي المخصص للاستهلاك، إذ أنه بتحديد الأسعار يستطيع الفرد أن يوزع دخله بين ما يعده ضرورياً من السلع وما يعد كمالياً.

وعموماً فإن لعملية التسعير مجموعة من الأهداف التي تحققها والتي تختلف فيما بين المنظمات، كما أن هذه العملية تتأثر بمجموعة من العوامل التي تتطلب الاستجابة لها.

وتقليدياً فإن هناك مدخلان لتحديد الأسـعار هما المدخل الاقتصادي والمدخل المحاسبي حيث يقوم المدخل الاقتصادي بتشكيل أساسي على تقيد حالات السوق وما يسودها من تفاعلات لقوى العرض والطلب، أما المدخل المحاسبي فينطلق من الكلفة التي يعدها الأساس لتحديد الأسعار وضمن مجموعة من الطرق والتي أياً كانت ونظراً لظروف المنافسة وزيـادة ونمو مدخل التوجه نحو الزبون لتحقيق ما يرضيه، الأمر الذي شخص تصور المدخل التقليدي لتحديد الأسعار التي أصبحت في الوقت الحاضر توجه من قبل السوق بدلاً من الكلفة، الأمر الذي بدوره انعكس على استهداف الكلفة.

لذا يتمحور هذا البحث في بيان أثر السعر المستهدف على استهداف الكلفة من خلال دراسة المداخل المعتمدة في التسعير تقليدياً.

ولغرض تحقيق ذلك فقد تم تقسيم البحث إلى خمسة مباحث تسبقهما المنهجية العلمية التي اعتمدها الباحثان وكآلاتي:-

م1: مدخل في التسعير.

م2: المدخل الاقتصادي والمحاسبي في التسعير.

م3: السعر المستهدف وأثره في استهداف الكلفة.

م4: المنهجية المقترحة وآلية التطبيق.

م5: الاستنتاجات والتوصيات.

 

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Publication Date
Sat Dec 01 2012
Journal Name
Journal Of Economics And Administrative Sciences
تكامل إعادة هندسة العمليات والمداخل المعاصرة لتخفيض التكاليف في ظل فلسفة ادارة التغيير ( نموذج مقترح ) دراسة تطبيقية في شعبة التكنولوجيا في الشركة العامة للصناعات الكهربائية في الوزيرية
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Sun May 11 2025
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صورة المرأة العربية في المسرحية العبرية الحديثة – مسرحية " عبير " للكاتبة حاجيت يعاري انموذجا
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Abstraction and its relationship visual attraction designs in women's modern fabrics: حيدر هاشم محمود الحسيني
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Publication Date
Mon Dec 01 2008
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استخدام البرمجة الديناميكية في حل انموذج المعاينة الدورية الثابته لمشكلة الخزين مع تطبيق عملي في شركة الاقصى التجارية لاستيراد المولدات
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The purpose of this paper is use the Dynamic Programming to solve a deterministic periodic review model for inventory problem and then to find the optimal policies that the company must uses in the purchase or production  (in the practical application example the Al Aksa company purchase the generators from out side country).

 

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Publication Date
Sat Mar 01 2008
Journal Name
Journal Of Economics And Administrative Sciences
تقويم واقع نشاط التدريب وتوثيقه في إطار تطبيقات المواصفة الإرشادية الدولية (10015 ISO) دراسة حالة في وزارة البلديات والأشغال العامة
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This research has taken to the knowledge of the scope of  applying the international specification of (ISO 10015) which is regarded to training by the Iraqi ministry of municipalities and public works ,in order to determine its training quality .By using the checklist made based upon the items of the specification ,after translating the English copy into Arabic ,which takes the indications of training depending on qualitative bases. The results of the analysis emphasized that occurred total average by comparison the evaluation of the training activity in the mentioned ministry with the international specification in all of its main items, which was (%55) ,and totally documented ,which finally refer to the existence of great

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Publication Date
Wed Dec 01 2010
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تقنيات شبكة المعلومات ودورها في إنجاز عمليات الشراء الالكتروني والتسويق الالكتروني* دراسة حالة في شركة بغداد للمشروبات الغازية- المساهمة المختلطة
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Information Technology has become one of the Most Prominent tools in the Era of Technology and Telecommunication of our Digital World. For that Reasons most Organizations had taken the tools Adapted to their Present and Future Directions and for the Improvement for it's Operations and Workability in Internal or External Enviroment. Consequently the Points of Strength Beats the Weakness and as Result of Increase Opportunities and Decrease the Threats Facing these Organizations. This Search has been made to test the Existence or not Existence role of the Information Network Technologies that Include {Internet and Extranet} in Application of Information Technology t

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Publication Date
Sun Jun 01 2008
Journal Name
Journal Of Economics And Administrative Sciences
اختبار أساليب تحديد حجم الدفعة المستخدمة في نظام MRP II* دراسة حالة في الشركة العامة لصناعة البطاريات معمل بابل /1
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      MRP is a system intended for the batch manufacturing of discrete parts including assemblies and subassemblies that should be stocked to support future manufacturing needs.  Due to the useful information provided by MRP it has evolved into a Manufacturing Resources Planning, MRP II, a system that ties the basic MRP system to the other functional areas of the company such as marketing, finance, purchasing, etc.  The objective of this research, which was conducted at the State Company for Batteries Manufacturing, is to test the performance of some popular lot-sizing techniques used within MRP II framework. It is hypothesized that the technique which minimizes the total inventory costs does no

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Publication Date
Fri Apr 12 2019
Journal Name
Journal Of Economics And Administrative Sciences
Role of ERP In Enhancing the Accuracy of Financial Reporting
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Abstract

Nowadays, the adoption of economic unity on the accuracy of financial reporting is very important. Economic units need accurate financial reporting to be more competitive and to improve the performance. Management can also achieve financial information in real time through the application of ERP systems. This system will facilitate management to access the most up-to-date information such as planning, monitoring and evaluating the business processes of the organization to be more effective.

On the practical side, the Enterprise Resource Planning (ERP) system was applied to the General Company for Vegetable Oils to demonstrate a course in enhancing the accuracy of financial reporting.

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Publication Date
Sat Jul 01 2023
Journal Name
Journal Of Accounting And Financial Studies ( Jafs )
A proposed audit program for a comprehensive electronic banking system based on business risks : applied research
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The research seeks to identify the comprehensive electronic banking system and the role of the auditor in light of the customer's application of electronic systems that depend on the Internet in providing its services, as a proposed audit program has been prepared in accordance with international auditing controls and standards based on the study of the customer's environment and the analysis of external and internal risks in the light of financial and non-financial indicators, the research reached a set of conclusions, most notably, increasing the dependence of banks on the comprehensive banking system for its ability to provide new and diverse banking services, The researcher suggested several recommendations, the most important of whi

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Publication Date
Fri Feb 01 2019
Journal Name
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The Modrating Role of Dynamic Knowledge capabilies in Addressing Organizational Failures to Achieve Business Competitiveness: Applied Research in Dairy Industries
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Purpose/ to build clear perceptions about the level of the effects of organizational failures on the competitiveness of dairy factories and the role of dynamic knowledge capabilities in minimizing these impacts

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