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تحديات فاعلية سلسلة التجهيز بإشارة خاصة للشركات العالمية الكبرى
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توطئة

ظهر اهتمام متزايد في إدارة سلسلة التجهيز (Supply Chain Management) خلال الأعوام العشرين الماضية، بوصفها مصدراً ثرياً للتنافسية (Competitiveness) وخلق القيمة (Value Creation). ولقد جاء هذا التطور بفعل موجتين من التطور: الأولى، تمثلت بزيادة التوجه نحو التوريد الخارجي الستراتيجي (Strategic Outsourcing) كرؤية للشركات بأن تصبح سريعة جداً بالتركيز على الأنشطة الجوهرية والتعاقد الخارجي، وبشكل أكثر من أي سبيل آخر. وبمرور الوقت أنتج ذلك أشكالاً متعددة الطبقات، كالتوريد الخارجي الذي يتحرك أو ينتقل خلف الكواليس نحو سلسلة القيمة. وأما الموجة الثانية (الحاضرة)، فهي التي توصف سلاسل القيمة، بأنها معقدة للغاية، حيث أن قابلية إدارتها، بفاعلية اخذ يُنظر إليه، بأنه مقدرة استراتيجية (Strategic Ability) بحد ذاتها . وعلى أية حال، أنه على الرغم، من الأهمية المتزايدة إليها، فإن إدارة سلسلة التجهيز، قد استمرت في الإخفاق بالإيفاء بوعودها التي قطعتها على نفسها. وطبقاً لدراسات مسحية حديثة لـ (Booz Allen Hamilton) ذكرت فيها أن عالم الأعمال يستثمر في الوقت الحاضر حوالى (20) مليار دولار أمريكي سنوياً على أنظمة المعلومات المصممة لتحسين أداء سلسلة التجهيز، ومع ذلك أنه حوالى (50%) تقريباً من الشركات ما زالت مصابة بخيبة أمل من تأثيرها الحقيقي على أدائها (Heckman et al,2003).

انطلاقا من ذلك، وعِبر قرآتنا الكثيرة عن الموضوع أعلاه، وقع اختيارنا على مقالة رائعة لأستاذ الإدارة الستراتيجية الدكتور (Brain Leavy) من مدرسة أعمال جامعة
(
Dublin City)، والموسومة (Supply Chain Effectiveness: Strategy & Integration)، والمنشورة في (Handbook of Business Strategy)، لعام (2006)، لنقوم بنقلها إلى العربية عِبر عرضها والإضافة إليها، بهدف تعميم الفائدة إلى المختصين والمعنيين والمختصين بهذا الموضوع. 

انطلقت المقالة من افتراض رئيس مفاده، إن التكنولوجيا ليست وحدها هي الجـواب الوحيد، فالستراتيجية والإدارة هما العنصـران الحاسمان هنا. وعليه، إن استراتيجية التجهيـز الفاعلـة، بشكل كبير، تعني الإجابـة على سؤالين أساسيين هما: ما الذي نورّده خارجياً؟
(
What to outsource)، ومتى نتشارك؟ (When to partner)

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Wed Dec 30 2015
Journal Name
College Of Islamic Sciences
The impact of the major doctrinal rules in Some Judicial Matters
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Jurisprudential rules, a broad section to lower the legitimacy of the ruling on the developments of politics, which is increasing day by day, and developments of complex judicial issues, provided that the rule derived from the texts of the legitimate or verbal significance.
      And the introduction of jurisprudence rules in the provisions concerning the legitimate policy, the first to take from the provisions of the situation; because the rules of jurisprudence is a summary of the provisions reached by the scholars of the nation after study and scrutiny, which is qualified and largely to cover the need of the owners of public mandates.

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Fri Apr 01 2016
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Al–bahith Al–a'alami
The Electronic Advertising War Among the International Trading Companies
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The use of the word “war” alone raises horror and fear in the hearts of the recipients, especially if this war aimed at human’s life, his health and his future. It is the electronic advertising war among rival international companies that use cyberspace to create fear and horror in the hearts of the recipients because it connects the use of the product with human’s death or serious illness.
The problem of this research sheds light on the new uses of cyberspace which fucked by international companies to strike the interests of each other by displaying the defects of their products and its negative impact on citizen’s life. Despite the fact that those wars have opposed strongly, there are supporters for those wars. Their argu

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Publication Date
Fri Dec 30 2022
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Journal Of The College Of Education For Women
The Role of Egyptian Workers in World War II
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The Egyptian labor movement is the oldest trade union movement in the Arab region. Beside, the labor movement in any society is, in fact, only a reflection of the extent of awareness of that class in that society. Such a comparison is based on the degree of social growth the working class has reached. Moreover, the Egyptian working class was characterized by modernity in its inception compared to other social forces and classes. In addition, its development is linked to the level of industrial development of the country. The peasants and craftsmen were the mainstay of production in the Egyptian society over several centuries. The labor union movement also represents the human aspect of the labor force when it encounters and interacts wit

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Publication Date
Mon Jan 07 2013
Journal Name
Journal Of Educational And Psychological Researches
الشعور بالوحدة النفسية وعلاقتهُ بالعوامل الخمسة الكبرى للشخصية لدى طلبة الجامعة
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Aim of the current research is to know: -
1 - mental loneliness among university students.
2 - personal attributes according to the model of the list of top five factors of personality among the students of the university.
3 - differences in mental loneliness by variable sex (male - female)
4 - Differences in the top five factors of personality variable by sex (male - female).
5 - The relationship between loneliness psychological and personality traits according to the model of the list of top five factors of personality among the students of the university.


      To achieve this used researcher scale Badri (2010) to fe

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Publication Date
Sat Apr 19 2025
Journal Name
Al–bahith Al–a'alami
Public relations of Iraqi companies and their role in the marketing of national products
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based on the importance of public relations in companies, I will discussed the issue of public relations and its role in marketing national products, given what these companies represent of great importance in terms of providing products and services to large segments of Iraqi society, which necessitated the need to search and investigate the role and importance of activities that Provides public relations in Iraqi companies in all categories( public, private and mixed).
the study tables and theirinterpretations, results and recommendations, and the studyreachedseveralresults, including the positive and the negative, the positive including the success in marketing the products by the number of companies in the Fairswhere the level of

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Sun Apr 01 2018
Journal Name
Journal Of Economics And Administrative Sciences
The use of water resources in light of the challenges of water security in Iraq
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Iraq suffers from lack of water resources supply because the headwaters of the rivers located outside its borders and the influence of upstream countries on the quantities of flowing water, in addition to the increase of pressure on available water as a result of population increase and not adopting the principle of rationalization where misuse and wastage and lack of strategic vision to treat and manage water use in accordance with the economic implications fall.  This is reflected fallout on water security and subsequently on national and food security, while the issue of using water resources is development top priority in different countries in the world because of the importance of water effect on the security of indivi

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Publication Date
Wed Jun 28 2023
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Al–bahith Al–a'alami
The Future of Television Work in the Light of Artificial Intelligence Challenges an Exploratory Study
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This research examines the future of television work in light of the challenges posed by artificial intelligence (AI). The study aims to explore the impact of AI on the form and content of television messages and identify areas where AI can be employed in television production. This study adopts a future-oriented exploratory approach, utilizing survey methodology. As the research focuses on foresight, the researcher gathers the opinions of AI experts and media specialists through in-depth interviews to obtain data and insights. The researcher selected 30 experts, with 15 experts in AI and 15 experts in media. The study reveals several findings, including the potential use of machine learning, deep learning, and na

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Publication Date
Sat Apr 19 2025
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Al–bahith Al–a'alami
The Challenges of Forming A Culture of Change in Iraq (Self-Obstacles to the Media Role)
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The Iraqi culture faced a set of challenges that can be diagnosed with the most prominent features as follows:

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  3. Stagnant economic conditions have not had a decent life for individuals, or a certain level of well-being, as well as poor services and others.
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Sat Apr 19 2025
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مجلة التربيةالبدنية وعلوم الرياضة/ جامعة بغداد
تاثير تمرينات خاصة باستخدام اجهزة وادوات لتطوير سرعة الاستجابة الحركية ودقة المناولة والتهديف للاعبي كرة القدم للصالات
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Sun Jun 02 2024
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تأثير تمرينات خاصة لتطوير التحمل الخاص والاداء المهاري الدفاعي الفردي للاعبي بأعمار (14-16) سنة بكرة السلة
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The game of basketball (orange ball) is considered one of the fast and exciting games in the world. It is played by both sexes and different ages. It has Olympic and international championships and has various performance skills, including defensive ones. This game requires physical abilities that players must have for duties during matches, including special endurance that is compatible with... The peculiarity of the game is the changing rhythm and positions on the field. The importance of the research lies in the importance of special exercises to develop special endurance and its role in influencing the defensive skill performance of the players throughout the duration of the match.The problem of the research appeared in the decline in i

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