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تحديات فاعلية سلسلة التجهيز بإشارة خاصة للشركات العالمية الكبرى
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توطئة

ظهر اهتمام متزايد في إدارة سلسلة التجهيز (Supply Chain Management) خلال الأعوام العشرين الماضية، بوصفها مصدراً ثرياً للتنافسية (Competitiveness) وخلق القيمة (Value Creation). ولقد جاء هذا التطور بفعل موجتين من التطور: الأولى، تمثلت بزيادة التوجه نحو التوريد الخارجي الستراتيجي (Strategic Outsourcing) كرؤية للشركات بأن تصبح سريعة جداً بالتركيز على الأنشطة الجوهرية والتعاقد الخارجي، وبشكل أكثر من أي سبيل آخر. وبمرور الوقت أنتج ذلك أشكالاً متعددة الطبقات، كالتوريد الخارجي الذي يتحرك أو ينتقل خلف الكواليس نحو سلسلة القيمة. وأما الموجة الثانية (الحاضرة)، فهي التي توصف سلاسل القيمة، بأنها معقدة للغاية، حيث أن قابلية إدارتها، بفاعلية اخذ يُنظر إليه، بأنه مقدرة استراتيجية (Strategic Ability) بحد ذاتها . وعلى أية حال، أنه على الرغم، من الأهمية المتزايدة إليها، فإن إدارة سلسلة التجهيز، قد استمرت في الإخفاق بالإيفاء بوعودها التي قطعتها على نفسها. وطبقاً لدراسات مسحية حديثة لـ (Booz Allen Hamilton) ذكرت فيها أن عالم الأعمال يستثمر في الوقت الحاضر حوالى (20) مليار دولار أمريكي سنوياً على أنظمة المعلومات المصممة لتحسين أداء سلسلة التجهيز، ومع ذلك أنه حوالى (50%) تقريباً من الشركات ما زالت مصابة بخيبة أمل من تأثيرها الحقيقي على أدائها (Heckman et al,2003).

انطلاقا من ذلك، وعِبر قرآتنا الكثيرة عن الموضوع أعلاه، وقع اختيارنا على مقالة رائعة لأستاذ الإدارة الستراتيجية الدكتور (Brain Leavy) من مدرسة أعمال جامعة
(
Dublin City)، والموسومة (Supply Chain Effectiveness: Strategy & Integration)، والمنشورة في (Handbook of Business Strategy)، لعام (2006)، لنقوم بنقلها إلى العربية عِبر عرضها والإضافة إليها، بهدف تعميم الفائدة إلى المختصين والمعنيين والمختصين بهذا الموضوع. 

انطلقت المقالة من افتراض رئيس مفاده، إن التكنولوجيا ليست وحدها هي الجـواب الوحيد، فالستراتيجية والإدارة هما العنصـران الحاسمان هنا. وعليه، إن استراتيجية التجهيـز الفاعلـة، بشكل كبير، تعني الإجابـة على سؤالين أساسيين هما: ما الذي نورّده خارجياً؟
(
What to outsource)، ومتى نتشارك؟ (When to partner)

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Publication Date
Fri Apr 01 2016
Journal Name
Journal Of Economics And Administrative Sciences
The Role of Concurrent Engineering In Enhancing Strategic Performance :Applied Research in Zora Public Company
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Abstract

   This research aims to the relationship and the effect of concurrent engineering dimensions analyze (product design, process design, and supply chain design) on the dimensions of strategic performance (efficiency, and effectiveness) The research was conducted in public Zora Electrical Industries Company, on a sample of departments and officials, engineers, managers and people in the company amounted to (45) . A questionnaire was used for the purpose of data collection which has been adopted, with the use of statistical methods  via computerized system (spss) for processing data , identifying them and testing the research hypotheses. The research

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Publication Date
Sun Jan 08 2023
Journal Name
Journal Of Planner And Development
Lebanese building law between texts, Application gaps and land scarcity
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This paper examines the gaps in Lebanese building law as well as the exploitation of contractors, stakeholders, and residents in order to make illegal profits at the expense of The Shape of urban agglomerations and their expansion in cities and rural areas, which is contrary to the principles of sustainable land development. It also emphasizes the amplification of the factors of vertical and horizontal building investments in the implementation of buildings contrary to the license, as well as the burden that this places on the city's resulting infrastructure and ability to absorb the activities and needs of its residents. The study then presents recommendations in the process of transformation in the technique of planning and application

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Publication Date
Wed Apr 16 2025
Journal Name
Al–bahith Al–a'alami
WAR NEWS IN THE PRESS OF THE 1920 IRAQI REVOLT
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Before introducing an accurate description of the publication of news about the Iraqi-British war in the press of the Great Iraqi revolution, it is necessary to note the importance of this research as it examines a remarkable phenomenon that lies at the heart of public attention at this particular time, where we live the repercussions of a new war similar, with some of its facts and activities, to the events of the Great Iraqi Revolution that broke out in many Iraqi cities. Therefore, the results of this research can be a starting point for new research characterization of the phenomenon of news coverage of war in the Iraqi press.

The importance of research in the press of the Great Iraqi Revolution, according to the well-known r

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Publication Date
Wed Apr 16 2025
Journal Name
Al–bahith Al–a'alami
THE USE OF EMBEDDED ADVERTISEMENTS IN FOREIGN MOVIES
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Embedded advertisement constitutes a special kind of communication. As it performs many important roles such as giving information, highlighting the value of the product, and urging the target consumer to buy it by influencing his/ her behavior using an attractive manner of mind and conscience. Both cinema and television are the most prominent and powerful advertising media that enjoy the interest of all audiences and capture most of the advertising spending. As advertisers have paid attention to the importance of indirectly incorporating their products into content that the audience loves and is keen to follow, since the actual impact lies in the inclusion of the product within content that the audience appeals to. Hence, this leads to

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Publication Date
Sun Sep 15 2019
Journal Name
Al-academy
Role of the Internet in Spreading Rumors Social networking sites "Facebook" model For the duration of 1-7-2017 until 30-11-2017: يوسف محمد حسين
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This study is about the role of the Internet in spreading rumors, especially through social networking sites "Facebook" model as the effectiveness of social networks lies in the speed of transmission of events; these two characteristics are important to the public, making the Internet a strong contender for television and its relationship with the public. That's why we find that the Internet today has become a fertile environment for the growth and spread of rumors. The more limited the platforms and places of publication, the greater the responsibility in the search for the original source in   spreading this or that rumor, as the Internet is considered an easy means in the production, spreading  and re-spreading  of

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Publication Date
Sat Apr 01 2023
Journal Name
Baghdad Science Journal
Detour Polynomials of Generalized Vertex Identified of Graphs
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The Detour distance is one of the most common distance types used in chemistry and computer networks today. Therefore, in this paper, the detour polynomials and detour indices of vertices identified of n-graphs which are connected to themselves and separated from each other with respect to the vertices for n≥3 will be obtained. Also, polynomials detour and detour indices will be found for another graphs which have important applications in Chemistry.

 

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Publication Date
Mon Oct 01 2018
Journal Name
Al–bahith Al–a'alami
President Trump›s media discourse in the US election Study in electronic news sites - CNN ARABIC Model
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The letter is defined as a message directed by the sender to another party, the future. The aim is to convey, clarify or explain a particular point or subject, and in the form of direct oral communication through speech that contains a set of words and words, The future can discuss the sender directly to exchange ideas with each other, or it may be written and in this case does not require direct interaction between the matchmaker and the recipient. As a result of the different sources and topics of the discourse, and the different types of categories addressed to the speech, and the number, it has been divided into several types.
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Publication Date
Sun Oct 06 2013
Journal Name
Journal Of Educational And Psychological Researches
المعتقدات الصحية وعلاقتها بفاعلية الذات لدى طلبة الجامعة
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Off by the idea of ​​health beliefs to promote health and conservation. It occupies beliefs health and health behavior and development of growing importance, not in terms of physical health, but also in terms of mental health also so highlights the importance of beliefs health through raising awareness of social health and contribute to the Carissa most dangerous enemy facing human not a disease, as well as focus on the role of the individual in personal responsibility for his health because this will result to be aware of the risk factors and address them early and disease prevention and physical ills and improve mental state and then to maintain overall health.

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Publication Date
Mon Jan 08 2018
Journal Name
Iraqi Journal Of Information Technology
Google Scholar and The scientific originality of the professor
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The aim of the research is try to answer the questions about the importance of the participation of scientists in the scientific researcher Google Scholar for the professor and the university, and the extent of participation of Iraqi universities, and the rank of the University of Qadisiyah, and the number of participants and teachers of this engine, The research came out with several conclusions, the most important of which is that (21%) of university professors are involved in the google engine and most of the participants did not carry their full research through the site

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Publication Date
Sun Jan 03 2016
Journal Name
Journal Of Educational And Psychological Researches
Test the effectiveness of Method EMDR
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Our country faced lots of crises specially Wars and still living under the traumatic events. This would result in psychological disorder specially the Acute Stress Disorder (ASD). That’s if not treated, it will turn to be over Post Traumatic Stress Disorder(PTSD). Also not mentioning the shortage of recourses speaks about war and crises. That treat with its inflections psychologically and sociologically theses cases if happened.

The importance of this study arise through it is objective to introduce a program for EMDR which give benefit for treat in health, social, educational institutes.

Aims:

The objective of this Study is the identification of a Test the effectiveness of Eye Movement Desensi

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