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jeasiq-1068
Dynamic Equilibrium of Marketing and Its Role in Achieving Excellence Performance Experimental research on a number of Iraqi private banks
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          Purpose  :This study seeks to provide the point of view stands on the marketing performance of the banks in the context of Dynamic Equilibrium  of marketing. It aims to develop a prototype of measuring marketing performance under the umbrella of marketing dynamic prototype, embodied of the strategic alliance and competition, and the  laws and legislation, and to explore any of the dimensions more effective in achieving performance.  This study aims to discusses the importance of the Dynamic Equilibrium  of marketing and it role in achieving the marketing performance under Dynamic Equilibrium  of marketing and its impact on the Iraqi banking sector.

Design/Methodology/Approach: The experimental method has been used, the questionnaire used to collect the data in order to develop a trustworthy prototype measurement and correct for the changes of the Dynamic Equilibrium  of marketing and customer relationship management With the dimensions of marketing performance, the hypotheses were tested through the use of some statistical treatments.   

Findings: The study of the sample found that marketing performance is effected directly in the dynamics of the industry, and the intensity of competition, and the uncertain environment  that includes (degree of predictability in the business environment), a model measuring variables Dynamic Equilibrium  of Marketing has been developing (alliances strategy, competition, legislation/ laws) with marketing performance variables (focus on the customer, focus on the competitors), moreover, the results support the hypothesis influence and correlation between the surveyed  variables.

Practical Implications: This study provides useful measurement of marketing balance, it helps the managers to use to assess the current situation in the capabilities of the banks performance. Managers may improve their marketing performance programs more effectively and efficiently through their strategic orientation towards competition and alliance.

Originality/ Value : This study undertakes help service providers in banking sector to deal with the challenge imbedded in increase the marketing performance and achieve the dynamic marketing balance, and how to influence the marketing balance dimensions in achieve the marketing performance. 

 

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Publication Date
Thu Jul 29 2021
Journal Name
Arab Science Heritage Journal
اللغة ما بين العامية والفصحى في مجلة لغة العرب
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The Arabic language is one of the important magazines that issued in our contemporary history not only on the Iraqi level but according Arabic one as well because it considered

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Publication Date
Sun Jan 01 2006
Journal Name
Journal Of Educational And Psychological Researches
التعليم المصغر وتطبيقه في برامج إعداد معلمي مادة التاريخ
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مشكلة البحث:

بين الحين والآخر تتصاعد الصيحات مطالبة بإصلاح النظام التعليمي لكي يتوافق هذا النظام مع ما يحدث في العالم من تطورات علمية وتكنولوجية تترك بصماتها على مختلف قطاعات الحياة .

ويعد المعلم وبلا شك ركنا أساسيا في هذا النظام ،وذلك لما للمعلم من تأثير أساسي في عملية التعليم والتعلم . ماذا يجدي إذا ما طورنا مناهجنا، واحسنا مباني مدارسنا، وأكثرنا من الوسائل والتقنيات ،ولم نوفر المع

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Publication Date
Sat Jun 01 2013
Journal Name
Journal Of Economics And Administrative Sciences
Internal control – Internal check
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Abstract

All the economic  units whether productive or service units , strive to achieve specific objectives , their presence and continuity depend on them and the quality of the performance and service present to the society . This units to be able to achieve their objectives , must own basic assets to perform the activities , and apply laws , systems , and instructions , in addition to legal , managerial , and financial authorities . So this units to endeavor maintain this assets , in addition to sound application of laws ,systems . and procedures to enhance their performance . For this purpose arise the role of internal control and internal check in maintenance of assets and sound application of&n

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Publication Date
Sun Jan 01 2006
Journal Name
Journal Of Educational And Psychological Researches
اثر لعبة كرة القلب في خفض غضب أطفال الروضة
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مشكلة البحث واهميته :

            يعد الغضب من المظاهر الانفعالية الشائعة في مرحلة الطفولة المبكرة وذلك بسبب كثرة المواقف المثيرة لغضب الطفل في هذه المرحلة ، كما ان الطفل في هذه المرحلة سرعان ما يكتفي في كثير من الاحيان بان غضبه وبكائه طريقة سهلة للوصول الى ما يريد . ويعد المختصون في هذا المجال ، بان نوبات غضب الاطفال ، هي شيء عام طبيعي عند جميع الاطفال ، لكن عندما تكون نوبات عنيفة

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Publication Date
Sun Jun 30 2019
Journal Name
Journal Of The College Of Education For Women
القيادة الابتكارية لدى مديري المدارس الثانوية في محافظة بغداد
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 تكمن مشكلة البحث بان المؤسسات عامةـ والتعليمية منها خاصةفي الوقت الحاضرتواجه ظروف بيئيةتفرض عليها حتمية التغيير ، وذلك بسبب التحولاتالتي تحدثفي عالمناالحالي سواءًكان على المستوىالمحلي أو العالمي أو على المستوىالمؤسسة نفسها مما يجعلمؤسساتنا التربويةبحاجةملحةلمواجهة هذا التغيير القادم وذلك من خلال معالجةالمشكلاتالتي قد تظهر بطرق مبتكرة وابداعية مغايرةللطرقالتقليدية ،وذلك من خلال تهيئة المناخ الت

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Publication Date
Sun Feb 03 2019
Journal Name
Journal Of The College Of Education For Women
سياسة التنمية الاقليمية ودورها في نشوء المستقرات البشرية وتطورها
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0

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Publication Date
Mon Jan 01 2018
Journal Name
Journal Of The College Of Languages (jcl)
LA METÁFORA, LA METONIMIA Y OTROS FENÓMENOS RETÓRICOS EN LENGUA ÁRABE Y ESPAÑOLA
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Resumen:

En este artículo se indaga sobre fenómenos como la metáfora, la metonimia, la polisemia, y la homonimia en las lenguas árabe y española, según la teoría cognitiva, basada en el pensamiento y la práctica lingüística. Esta teoría intenta investigar la relación entre el lenguaje humano, la mente y la experiencia. En realidad, los fenómenos que estudiaremos crean ambigüedad léxica y sintáctica tanto en árabe como en español. Además, dichos conceptos tienen sus propias características, especificaciones y formas en cada lengua.
Abstract:

This article studies phenomena such as metaphor, metonymy, polysemy, homonymy in Arabic and Spanish, according to cognitive theory, based on linguistic thought a

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Publication Date
Sun Oct 02 2016
Journal Name
Journal Of Educational And Psychological Researches
القيادة الاستراتيجية المحددة لفاعلية الادارة العليا في جامعة النهرين
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Advantage of the science of management for a lot of other sciences vitality and openness to the rest of the science and knowledge of the various branches fields, and at the same time, overlapping and intermingling majora between the various branches of administration and specialties, and based on this fact, the idea of this research to come out of one of the important topics with two topics of vital in the field of strategic management, namely patterns Strategic Command, and the effectiveness of senior management teams. I've seen the science of management, particularly in the field of strategic management, large shifts and changes, especially in the last two decades, as the RPR Strategic Management rich field of research and the emergenc

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Publication Date
Sun Jul 07 2013
Journal Name
Journal Of Educational And Psychological Researches
العولمة الثقافية في القيم التربوية لطالبات قسم رياض الاطفال
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Seemed reflections of cultural globalization are clear on the values of communities those values that preserve each community privacy, so that became members of these communities lack the ability to distinguish clearly between what is right and what is wrong and adoption of ideas and values imported from abroad, regardless of whether positive or negative. The aim of the research was to: - 1 - Detection of cultural globalization in the educational values for students kindergarten section. 2 - To identify the most prominent educational values (social, scientific, aesthetic, moral and spiritual) globalized culture. The current Aqtsralbges on: - Department of kindergarten students to study in the morning College for Girls, Baghdad University

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Publication Date
Wed Dec 20 2023
Journal Name
Arab Science Heritage Journal
التحليل الداللي للكلمات المستبدلة في سورتي المؤمنون و النور
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The words in the Holy Qur’an are distinguished by the
accuracy of expression, their elegance, the lightness of their
performance, the harmony of their timbre, as well as the ease of
their pronunciation. We find the coarse words in which the
movement of sounds and the hesitation of the soul are mixed, as
it was distinguished by the abundance of its words indicating the
same meaning without a phenomenon that the reader or the
listener notices

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