Preferred Language
Articles
/
jeasiq-1068
Dynamic Equilibrium of Marketing and Its Role in Achieving Excellence Performance Experimental research on a number of Iraqi private banks
...Show More Authors

          Purpose  :This study seeks to provide the point of view stands on the marketing performance of the banks in the context of Dynamic Equilibrium  of marketing. It aims to develop a prototype of measuring marketing performance under the umbrella of marketing dynamic prototype, embodied of the strategic alliance and competition, and the  laws and legislation, and to explore any of the dimensions more effective in achieving performance.  This study aims to discusses the importance of the Dynamic Equilibrium  of marketing and it role in achieving the marketing performance under Dynamic Equilibrium  of marketing and its impact on the Iraqi banking sector.

Design/Methodology/Approach: The experimental method has been used, the questionnaire used to collect the data in order to develop a trustworthy prototype measurement and correct for the changes of the Dynamic Equilibrium  of marketing and customer relationship management With the dimensions of marketing performance, the hypotheses were tested through the use of some statistical treatments.   

Findings: The study of the sample found that marketing performance is effected directly in the dynamics of the industry, and the intensity of competition, and the uncertain environment  that includes (degree of predictability in the business environment), a model measuring variables Dynamic Equilibrium  of Marketing has been developing (alliances strategy, competition, legislation/ laws) with marketing performance variables (focus on the customer, focus on the competitors), moreover, the results support the hypothesis influence and correlation between the surveyed  variables.

Practical Implications: This study provides useful measurement of marketing balance, it helps the managers to use to assess the current situation in the capabilities of the banks performance. Managers may improve their marketing performance programs more effectively and efficiently through their strategic orientation towards competition and alliance.

Originality/ Value : This study undertakes help service providers in banking sector to deal with the challenge imbedded in increase the marketing performance and achieve the dynamic marketing balance, and how to influence the marketing balance dimensions in achieve the marketing performance. 

 

Crossref
View Publication Preview PDF
Quick Preview PDF
Publication Date
Tue Oct 08 2002
Journal Name
Iraqi Journal Of Laser
Visible Enhanced Photodetector Made by Spray Pyrolysis
...Show More Authors

Barium–doped TiO2 / n-Si photodetector was fabricated by spray pyrolysis exhibited visible enhancement responsivity profile with peak response at 600 nm flat response between 650 and 900 nm. The quantum efficiency was 30% and specific detectivity was 5x1012 W-1Hz1/2cm at peak response. The GaAlAs laser diode was used to estimate the rise time of the detector.

View Publication Preview PDF
Publication Date
Fri Jan 04 2019
Journal Name
Journal Of Planner And Development
تقييم الأحوال الاقتصادية للمعيشة في مدينة الموصل: السكان والمساكن للمدة 2004-2007
...Show More Authors

View Publication Preview PDF
Publication Date
Fri Aug 15 2008
Journal Name
اطروحة دكتوراه
الاقليمية الدولية الجديدة في عالم ما بعد الحرب الباردة : انموذج آسيا الباسفيك
...Show More Authors

The thesis discusses the concept of the new international regionalism that emerged after the growing effects and repercussions of globalization with its economic, political and security dimensions after the end of the Cold War and the crystallization of a different international system dominated by the United States of America, so that the major countries and actors in the international system realize the danger of globalization and move towards adopting regional arrangements to contain the negative effects of globalization. The Asia-Pacific model was chosen as a model for the study.

View Publication
Publication Date
Wed Sep 01 2010
Journal Name
Journal Of Economics And Administrative Sciences
المحاسبة الإدارية الشاملة حقيقة التطور في ظل التقدم العلمي ومفهوم الذكاء الاصطناعي
...Show More Authors

خضعت المحاسبة الإدارية إلى هيمنة المحاسبة المالية عليها اثر ظهور القوائم المالية المدققة في بدايات القرن الماضي الناتجة من ظهور المنظمات المنظمة للمهنة وما رافق من إلزام الشركات بإعداد التقارير المالية من الحسابات المالية وفقاً للمبادئ المحاسبية المقبولة قبولاً عاماً والتي أثرت في قيمة المعلومات المقدمة من قبل المحاسبة الإدارية مما أدى إلى إن تصبح تلك المعلومات غير ملائمة للاستخدام الإداري وهو ما ا

... Show More
View Publication Preview PDF
Crossref
Publication Date
Sun Apr 03 2016
Journal Name
Journal Of Educational And Psychological Researches
تطوير الكفايات التدريسية للأستاذ الجامعي في ضوء معايير دورة ديمنغ للجودة (PCDA)
...Show More Authors

The problem of the present study lies in the challenges that college education especially that concerns the quality of college teachers performance and developing the level of educational process quality.

This study aimed at constructing a vision the researchers have constructed depending on the standards of performance quality represented by Deming's quality course. The researchers presented a number of skills that should be existed in the performance of college teacher through using the analytic and constructing approach in imagining this drawing to develop performance.

The study results represented by a number of efficiencies that college  teachers shoul

... Show More
View Publication Preview PDF
Publication Date
Tue Apr 01 2008
Journal Name
Journal Of Educational And Psychological Researches
أثر أستعمال الأسئلة التحضيرية في أكتساب طالبات الصف الرابع العام للمفاهيم التاريخية
...Show More Authors

        يمر عالمنا المعاصر اليوم بمرحلة من التطور والتغيير السريعين لم يسبق له أن مر بهما فـي تاريخ البشرية ، ويشمل مظاهر الحياة  الأنسانية  والأقتصادية والعلمية والتربويـة والنفسية وغير ذلك . وتختلف سرعة هذا التغيير من مجتمع الـى مجتمع آخر , وأدى هذا الى تراكم كميات كبيرة من المعلومات .

         لقد أكد الكثير مـن التربويين أن التطور التكنولوجي فـي ال

... Show More
View Publication Preview PDF
Publication Date
Wed Sep 30 2020
Journal Name
مجلة الجامعة العراقية
تعرض كبار السن للمسلسلات الهندية المدبلجة في القنوات الفضائية والاشباعات المتحققة منها
...Show More Authors

Publication Date
Sat Dec 29 2018
Journal Name
Journal Of Planner And Development
اهمية تطبيق المعايير التخطيطية للفضاءات المفتوحة والخضراء ودورها في التخطيط الافضل للمدن
...Show More Authors

View Publication Preview PDF
Publication Date
Sun Jul 06 2014
Journal Name
Journal Of Educational And Psychological Researches
الممارسات التدريسية لتدريسي أقسام كليات التربية جامعة بغداد في ضوء دوافع التعلم
...Show More Authors

Find aimed to reveal the teaching practices of the teaching faculties of education departments of the University of Baghdad in the light of the motives of learning from the perspective of students . Researcher selected the research community in a deliberate humanitarian sections of students and faculties of education for girls and IbnRushd . Ed reached basic research sample ( 400 ) students were numbers search tool questionnaire , and included (30) paragraph . In processors statistical data , use the weighted average and the weight percentile , results have shown that it is more paragraphs which received wide acceptance from the viewpoint of students ( do not make fun of the students' answers wrong but corrects and discussed with them )

... Show More
View Publication Preview PDF
Publication Date
Sun Jun 18 2023
Journal Name
Arab Science Heritage Journal
رعاية الايوبييـن للعلـم والعلمـاء في مصـر وبـــــلاد الشـــــــام (567-648هـ/1171-1250م)
...Show More Authors

The Ayyub era witnessed a popular for science, knowledge and became the Ayyub state in its various regions a scientific beacon، despite their preoccupation with wars with the Crusaders now that did not discourage them from their care for science and scientists، and this scientific renaissance had many factors، foremost of which are the tendencies of the sultans and Ayyub kings to pay attention to science and its care، through their establishment of the role of science

View Publication Preview PDF