Preferred Language
Articles
/
jeasiq-1068
Dynamic Equilibrium of Marketing and Its Role in Achieving Excellence Performance Experimental research on a number of Iraqi private banks
...Show More Authors

          Purpose  :This study seeks to provide the point of view stands on the marketing performance of the banks in the context of Dynamic Equilibrium  of marketing. It aims to develop a prototype of measuring marketing performance under the umbrella of marketing dynamic prototype, embodied of the strategic alliance and competition, and the  laws and legislation, and to explore any of the dimensions more effective in achieving performance.  This study aims to discusses the importance of the Dynamic Equilibrium  of marketing and it role in achieving the marketing performance under Dynamic Equilibrium  of marketing and its impact on the Iraqi banking sector.

Design/Methodology/Approach: The experimental method has been used, the questionnaire used to collect the data in order to develop a trustworthy prototype measurement and correct for the changes of the Dynamic Equilibrium  of marketing and customer relationship management With the dimensions of marketing performance, the hypotheses were tested through the use of some statistical treatments.   

Findings: The study of the sample found that marketing performance is effected directly in the dynamics of the industry, and the intensity of competition, and the uncertain environment  that includes (degree of predictability in the business environment), a model measuring variables Dynamic Equilibrium  of Marketing has been developing (alliances strategy, competition, legislation/ laws) with marketing performance variables (focus on the customer, focus on the competitors), moreover, the results support the hypothesis influence and correlation between the surveyed  variables.

Practical Implications: This study provides useful measurement of marketing balance, it helps the managers to use to assess the current situation in the capabilities of the banks performance. Managers may improve their marketing performance programs more effectively and efficiently through their strategic orientation towards competition and alliance.

Originality/ Value : This study undertakes help service providers in banking sector to deal with the challenge imbedded in increase the marketing performance and achieve the dynamic marketing balance, and how to influence the marketing balance dimensions in achieve the marketing performance. 

 

Crossref
View Publication Preview PDF
Quick Preview PDF
Publication Date
Sun Mar 01 2009
Journal Name
Baghdad Science Journal
A Study of structural and electrical properties ofCuIn (Sex Te1-x) 2 thin films
...Show More Authors

structural and electrical of CuIn (Sex Te1-x)2

View Publication Preview PDF
Crossref
Publication Date
Sat Dec 15 2018
Journal Name
كلية التربية الاساسية
تقويم الكفاءة الادارية لأعضاء اللجان المشرفة على التطبيقات التدريسية في كليات التربية بجامعة بغداد من وجهة نظر التدريسيين المشرفين عليها
...Show More Authors

هدف البحث إلى معرفة تقويم الكفاءة الادارية لأعضاء اللجان المشرفة على التطبيقات التدريسية في كليات التربية بجامعة بغداد من وجهة نظر التدريسيين المشرفين عليها. اعتمد البحث المنهج الوصفي التحليلي. وتكون مجتمع البحث من (162) مشرفاً على التطبيقات التدريسية من كليات التربية/ جامعة بغداد، واختيرت عينة البحث بالطريقة العشوائية البسيطة، وبلغ عدد أفراد العينة (120) مشرفاً من الكليات آنفة الذكر. وتم بناء استبانة تضمنت (35)

... Show More
Publication Date
Thu Nov 01 2018
Journal Name
Journal Of Economics And Administrative Sciences
Analysis of the relationship between the prices of wheat and rice importer in Iraq and crude oil prices and the exchange rate using the ARDL model
...Show More Authors

Since the beginning of 21st century, the prices of Agricultural crops have increased. This Increases is accompanied with that increases of crude oil prices and fluctuation of a dollar exchange rate as a dominant currency used in the global trade. The paper aimed to analysis the short run and long run cointegration relationships between prices of some of Agricultural crops imported by Iraq such as wheat and rice crops and both the crude oil prices and the Iraq dinar exchange rate a gained America dollar using ARDL model. The results show the long run equilibrium between they three variable throng the error correction mechanizem. The results also show the significant and economically sound effects of cru

... Show More
View Publication Preview PDF
Crossref
Publication Date
Wed Sep 17 2025
Journal Name
Journal Of Baghdad College Of Dentistry
Immunohistochemical expression of ICAM-1 and Cortactin as cell adhesive molecule and invasive markers in Hodgkin’s and non-Hodgkin’s lymphoma of the head and neck region (A comparative study)
...Show More Authors

Background: Lymphomas are a group of diseases caused by malignant lymphocytes that accumulate in lymph nodes and cause the characteristic clinical features of lymphadenopathy. Intercellular adhesion molecule-1 (ICAM-1) (CD54) is a transmembrane glycoprotein belonging to the immunoglobulin superfamily of adhesion molecules. Cortactin was first identified as one of the major substrates for src kinase. because it localized to Cortical actin structures, The aims of this study was to evaluate and compare the immunohistochemical of ICAM-1 expression as cell adhesion molecule marker and Cortactin expression as invasive marker. Material and Methods: This study was performed on (68) formalin-fixed, paraffin-embedded blocks, histopathologically diagn

... Show More
View Publication Preview PDF
Publication Date
Sun Jul 01 2012
Journal Name
Journal Of Educational And Psychological Researches
المحددات الاجتماعية لمهنــة المرأة دراسة ميدانية من وجهة نظر أساتذة جامعة بغداد مجمع الجادريـــة
...Show More Authors

The conventional view to women is still in society due to the male domination on society and the social values. Since women and the costumes and women. Since women is not half the society, but half of its potential energy that is capable of working. Giving her the chance to work according to her efficiency and ability and academic achievement is a justice in the distribution of professions between the sexes without discrimination. Women bear the responsibility of correcting the view created by men.

The importance of this study comes from knowing the most important social limitations of women work in society which effect on many aspects in her life like choosing a career suiting hers and the range of women working in the universit

... Show More
View Publication Preview PDF
Publication Date
Wed Oct 24 2018
Journal Name
Journal Of Planner And Development
تحديد مقترحات لحل مشكلة السكن العشوائي دراسة تحليلية لمدينة بغداد للفترة من 2003-2008
...Show More Authors

View Publication Preview PDF
Publication Date
Thu Jul 02 2009
Journal Name
Journal Of Educational And Psychological Researches
صعوبات تدريس مادة التاريخ الأوربي لمرحلة الخامس الأدبي دراسة تطبيقية من وجه نظر المدرسين
...Show More Authors

اهمية البحث :

أصبح التغير المتسارع في جميع مجالات الحياة يمثل السمة المميزة لعصرنا الحالي ونتيجة التغير فقد برزت الحاجة إلى تطوير برامج المؤسسات التربوية والتعليمية لكي تواكب تلك التغيرات خاصة وان الصيحات تعالت من هنا وهناك لا عادة النظر في العلمية التربوية ومحتواها وأهدافها ووسائلها بما يتح للمتعلم الاستفادة القصوى من الوسائل والأدوات التعليمية في رفع مستوى تحصيله الدارس واكت

... Show More
View Publication Preview PDF
Publication Date
Sat Sep 01 2007
Journal Name
Journal Of Economics And Administrative Sciences
دراسة حصانة مقدرات بيز التجريبي (الخبري) Empirical Bayse لنماذج الانحدار الذاتي من الدرجة الأولى
...Show More Authors

  Estimation stage is one of most important in process of selecting and identification for fit model, this model gives a best results if the good methods of estimation are depended on, one of those methods is Bayes method for estimation the parameters, it puts an assumption that parameter have a distribution.

 This paper studies the robustness of estimators of empirical Bayes to know the properties of those estimators.

    

 

 

 

View Publication Preview PDF
Crossref
Publication Date
Wed Sep 17 2025
Journal Name
Al–bahith Al–a'alami
Graduate Media Students’ Satisfaction Level in Their Program of Study:  The level of Satisfaction about the Study Programs of the masters of Media students / Case Study of Media faculties’ students at “Yarmouk University,
...Show More Authors

The current study is considered a field study to measure the level of satisfaction of the academic programs of Media Masters students. That was accomplished through surveying the attitudes of the students who are enrolled in the faculties of media at the following universities: (Petra University, The Middle East University (MEU), and Al-Yarmouk University). Those students were enrolled in the master’s program within the formal educational system during the second semester of the academic year (2015 – 2016). This survey aims to identify the services, facilities and academic programs provided by the concerned faculties. It, also, aims to identify the public relations, administrative, educational and services aspects of those faculties.

... Show More
View Publication Preview PDF
Crossref
Publication Date
Sun Jan 01 2017
Journal Name
International Journal Of Chem Tech Research
Synthesis of New Selective Electrodes for the Determination of Metronidazole Benzoate (MNZB) Based on a Molecularly Imprinted Polymer Combined With Poly Vinyl Chloride
...Show More Authors