The aim of this paper is to determine the effect of nostalgia marketing on consumers’ purchase intention and demographic factors. Nostalgia marketing is one of the marketing ideas that some organizations use it to attract customers by evoking memories or heritage in their minds. This method would affect the emotions and feelings of people, which may raise their desire to buy. The questionnaire was used as a tool for data collection, and it was distributed to a random sample of 512 individuals. A sample is a group of individuals who have seen small sculptures displayed in shops inside Babylon Mall in Baghdad. The small sculptures show the life of Baghdadis in the fifties and sixties of the last century. Statistical software was used for

Books of plans are a type of writing in Islamic history , its a type of work whose authors have strived to serve as a comprehensive historical encyclopedia, and they focused most of their attention on highlighting the various aspects of the history of Egypt. , Especially. urban side. And political, military, scientific, social , economic events.

they  authors in this Type were not satisfied with that only, but they mentioned the stages of the development of architecture and what followed until their time

Due to the great technical developments in the field of informational knowledge, technological and productive changes and intense competition among institutes in the era of globalization, focus of these institutes on the notion of total quality management has been increased. Quality costs have represented an essential ratio of the production costs, a matter that requires preparing information about these costs, Because of that, the need for preparation and availability of accounting information system to measure and prove these costs has been emerged.

        The descriptive analytic method has been used here to answer the questions raised in this study. Among the results that have been reached

يسلط هذا البحث الضوء على ظاهرة لغوية، والتي يطلق عليها تسمية "التضاد". يبين هذا البحث مفهوم هذه الظاهرة، خصائصها، أنواعها، وأسبابها، في اللغتين الساميتين: السريانية والعبرية. حيث تم اعتماد المنهج المقارن في دراسة هذه الظاهرة اللغوية وتبيان وجوه التشابه واالختالف في ماهية هذا النوع من المفردات، أي األضداد، في اللغتين: السريانية والعبرية. ويشير البحث إلى نوعين من التضاد وهما: التضاد الذي يكون بين مفردتين مستقل

This research aims to understand the main problems and family
commitments faced by working women, and make proposals that would stop or
lessen them, the researcher made questionnaire , applied on a sample of (20)
university female teachers, the study showed that the main problems in respect to
their importance as: Anxiety of leaving children at home alone, the weak role of the
nurseries and kindergartens in taking care of the children, relative large number of
children per family which would lead to more commitments, and the unavailability
of convenient working arrangement for working mothers.

The essential objective of this study presents a analyzes of the combination of reality and fantasy in three dramas of Spanish author Alejandro Casona. "Trees die standing" (premiered in Buenos Aires in 1949), “Prohibited suicide in spring” (premiered in Mexico in 1937) and "The boat without fisherman" (premiered in Buenos Aires in 1945).

  The first part is an introduction about the biography of Spanish author Alejandro Casona that will allow us to understand some peculiarities of his work in relation to the social historical context of his time.

 In the second part of this study we have analyzed elements of reality and fantasy in the th

The intellectual and revolutionary movements that have emerged since the beginning of the second half of the first century of the Islamic era did not appear suddenly, but must have preceded by a social consciousness, multi-forms, in the forefront of class awareness and religious awareness, and awareness was more painful, Of the society of the Arabian Peninsula - before Islam - feel it and suffer from it, a sense of injustice and tyranny, oppression and humiliation, and the destruction of dignity as well as poverty and hunger, and the injustice of tribal laws, and tyranny of each other and the tyranny of their heads on the tribes members and families belonging to this tribe or hill

تعد رواية (غراب الطاهرة ) من الروايات المعاصرة التي ركزت على الواقع المعاصر، وهي تمثل حقلاً بكراً صالحاً لدراسة العلاقة الحميمة بين ( الواقع ) و ( الشكل البنائي ) وأثره في بنية النص الروائي، بمعنى آخر دراسة القوانين التي توجه أنماط التأليف، وحرية الأختيار في صياغة العمل الفني.إذ إن اهتمام المؤلف بالتوثيق التاريخي، وتسجيل أهم المظاهر الواقعية، ومايرتبط بها من ممارسات النظام السابق أثرت في البناء الروائي، فمن حي

In the present paper, the researcher attempts to shed some light on the objective behind inserting some Qur'anic verses by Al-Zahraa (Peace Be Upon Her) in her revered speech. Besides, it tries to investigate the hidden meaning of these verses and to study them in the light of pragmaticreferences. This task is supported by Books of Tafseer as well as the books that explained this speech to arrive at its intended meaning. It is possible say that this is astep towards studying speeches of 'Ahlul Bayt' (People of the Prophet's household) in terms of modern linguistic studies, as well as employing modern methods to explore the aesthetic values of these texts.