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jcolang-621
ההשפעה והשענוע בנאום הפוליטי של שמעון פרס עיון פרגמטי בדוגמאות נבחרות מנאומיו Effect and Persuasion in the Political Discourse of Shimon Peres A Pragmatic Study in Selected form of His Addresses
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במחקר הזה ניתחנו מספר נאומים של שמעון פרס, אנחנו התמקדנו בהשפעה והשכנוע אצל שמעון פרס ואיך הוא יכול להעביר את המסרים של נאומיו בסגנון פרגמטי כדי להגיע ללבו של הציבור.

 גם כן, התמקדנו בסגנון הפוליטי שהוא חושב כי התחום הזה צריך להיות ברור מול הציבור וגם כן מול דעת הקהל הבינלאומי מתוך השימוש במונחים בעלי השפעה ושכנוע להגיע למטרות המבוקשות.

 במלים אחרות, שמעון פרס, לעתים, מתמקד בשפה מליצית ויעמוד הרבה מול העתיד, בשאלה הזאת הוא רוצה לומר צריך עלינו לקשר בין העבר לבין ההווה, למען העתיד. המימד הפרגמטי הזה הוא משחק במלים מטרתו להגיע למצב חדש שייך ומשרת את המטרות הישראליות במזרח התיכון.

 בתחום הזה פרס השתמש ברב מקורות היסטוריים ודתיים בנאומיו להבהיר את ההיסטוריה של עם ישראל וזכותו בחיים, אבל הרעיון הזה הוא להלהיב את ריגושי הקהל, וגם כן השמירה על ישראל מול האוייבים לפי דעתו.

 

Abstract

      The present research tackles the effect and persuasion in the political discourse of Shimon Peres. It analyzes pragmatically some of his political addresses.

     The research elaborates a historical background of Pragmatics, its rise and its relation to the analysis of the political discourse, too. It discusses methods of effect and persuasion, how they may be employed to convey messages to a certain recipient audience; govern its emotions and attract it to side with the orator as well.

     The pragmatic dimension of the addresses of Shimon Peres, his style of manipulating words and employing them in a suitable way to convey messages to the addressees in order to persuade it with the idea of the address have also been elaborated

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Mon Feb 01 2016
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Stealth marketing is considered as one of the contemporary issues that researchers have begun to explore as a current understanding. It is the marketing approach used by organizations to promote their products and services to the public in implicit and indirect manner. In this article, the concept of stealth marketing will be discussed throw its advantages and disadvantages. In addition, the different techniques of stealth marketing have been discussed including: viral marketing, celebrity marketing, brand pushers, bait-and-tease marketing, video games marketing, and marketing in music. Furthermore, a new technique of marketing entitled “Marketing through social responsibility” has been added and discussed according to the themes in the

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