The purpose of this paper is to shed light on the concept of fuzzy logic ,its application in linguistics ,especially in language teaching and the fuzziness of some lexical items in English.
Fuzziness means that the semantic boundaries of some lexical items are indefinite and ideterminate.Fuzzy logic provides a very precise approach for dealing with this indeterminacy and uncertainty which grows (among other reasons) out of human behavior and the effect of society.
The concept of fuzzy logic has emerged in the development of the theory of fuzzy set by Lotfi Zadeh(a professor of computer science at the university of California) in 1965.It can be thought of as the application side of the fuzzy set theory. In linguistics, few scholars have dealt with this phenomenon, among them, Lakoff (1972), Labov (1973), and Aitchison (1994). Consequently, very little literature is available on this concept in linguistics. The researcher has to collect bits of information scattered in various fields of knowledge.
The paper is of three sections: section one surveys briefly some of the semantic terms which are closely related to lexical fuzziness, since it is a problem of meaning by nature, like denotation versus connotation and intension versus extension. Section two is of two main parts. The first explores in detail the emergence of fuzzy logic, shedding light on its development and the criticism to it. The second part is devoted to lexical fuzziness, trying to discover its characteristics, the reasons behind its existence in languages, its relation to other similar concepts like vagueness, its application in teaching a second language and some other related titles.
The research aims at clarifying the relationship between innovative marketing skills and broad recommendation as a vital and important issue for organizations in general and service organizations in particular to demonstrate how innovative marketing skills contribute to broad adoption and to determine the relationship between interdependence and the impact of innovative marketing skills on the broad recommendation. Some questions are posed by the research problem. Is there a clear awareness among individuals in the company about the concept of marketing marketing skills and how do innovative marketing skills affect the broad recommendation of the surveyed company? How innovative marketing skills relate to the broad recommendation
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