القنوات التسويقية الرقمية
استراتيجية التمركز
هوية العلامة
صورة العلامة
الوعي بالعلامة
الاتصال بالعلامة
digital marketing channels
positioning strategy
brand identity
brand image
brand awareness
brand communication.
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The technology in continuous and quick development, that reflects in all parts of our life and interred both scientific and practical fields. Marketing is one of them, a customer’s way to deal with choosing and demanding the product deferent from the traditional way. Some of the buying processes are electronic now, therefore the current research is identifying the digital channels that entered the world of marketing and influenced the activities and types that fall under this name and how it affects in positioning strategy, which is how to install the product or brand in the mind of the customer and was dimensions (brand identity, brand personality, brand communication, brand awareness, brand image), The researcher took t
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