...Show More Authors
An advertisement is a form of communication intended to promote the sale of a product or service,
influence public opinion, gain political support, or to elicit some other response. It consists of
various type, including style, target audience, geographic scope, medium, or purpose. An
advertisement should catch a person's attention and quickly create a memorable impression. The
main aim of the present paper is to investigate the phonological problems of translating English
international TV advertisements into Arabic. It deals with the most common and popular TV
advertisements. The importance of such advertisements lies not in its information content rather
than in the achievement of the desired impact on the receivers. When translating such
...
Show More